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Bakit wala ng "Donuts" sa Dunkin' Donuts 🍩

DUNKIN' na lang sila ngayon, napansin mo ba?
Here's why:

Nag invest sila ng $100M to refresh the brand.
but this is more than rebranding,
It's more of a business decision.

Dunkin' wanted to shift away from just donuts,
pero syempre nag bebenta parin sila nun.
They wanted to gear towards coffee and other offers ☕️
Infact binawasan nila ang donut flavors, at nagdagdag ng more coffee and drinks as options.

THEY WANT TO COMPETE WITH STARBUCKS!

Also, people are more health conscious these days 🥗
and when you think about Donuts, ang maiisip mo matamis. 🐜
Sugar = Unhealthy! ❌

That's why they offer sandwiches nadin. 🥪

If a very successful 70-year-old Multi-Billion Dollar company is trying to reinvent itself. Kaya din natin! 💪

Kaya wag mong sabihin na:
❎ "40 years old na ako eh."
❎ "20+ years na akong accountant."
❎ "Banker na ako all my life."
❎ "Ito na ang course ko eh."

You can always reinvent yourself kung gugustuhin mo. 💯
Something to think about. ☝🏼🙂

ctto