UA&P MABA

We’re excited to have the 9th batch of MABA Bridging Program students on board! 🤗✨

A study advocating for a more human-centered approach to performance evaluation in business process outsourcing (BPO) settings earned a recognition at a recent academic conference in Manila.

Aki Rainier L. Tsukada, a licensed professional teacher, and currently a Master in Applied Business Analytics (MABA) student at the University of Asia and the Pacific (UA&P), was awarded Best Presenter during the 7th Northern Philippines Business Research Conference (NPBRC 2026), held on April 16–17 at the Polytechnic University of the Philippines. The conference carried the theme “Reimagining Business Futures: Innovation, Sustainability, and Digital Transformation.”

Tsukada’s research, titled “Beyond Metrics: A Human-Centered Approach to Data-Driven Decision Making in a BPO Setting,” examines the limitations of traditional key performance indicator (KPI) systems widely used in service industries. According to the study, rigid and standardized metrics often fail to reflect the complexities of real-world operations, potentially leading to misaligned evaluations, decreased employee engagement, and less effective decision-making.

The study proposes an alternative framework that blends quantitative data with qualitative insights, allowing for a more adaptive and context-sensitive approach to performance measurement. By incorporating human-centered analytics, the research aims to improve fairness and relevance in evaluating employee performance, particularly in dynamic service environments like BPOs.

The study contributes to ongoing academic and industry discussions by bridging conventional KPI models with emerging analytical approaches that prioritize contextual awareness. Its findings also highlight the importance of aligning performance systems with operational realities to support more responsive and informed management strategies.

Beyond its academic merit, the study underscores the growing relevance of analytics innovation in business administration, particularly in shaping next-generation performance management frameworks that move beyond traditional metrics.

We conducted the MABA Term 3; SY 2025-2026 𝐒𝐭𝐮𝐝𝐞𝐧𝐭 𝐁𝐫𝐢𝐞𝐟𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐚𝐩𝐬𝐭𝐨𝐧𝐞 𝐎𝐫𝐢𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 today, with Mr. Ace Bonita, sharing the stories behind the Scoping Canvas, a framework that guides the conceptualization, planning, and implementation of analytics projects.

Heads up, future Dragons! 🐉

The application deadline for the 𝗠𝗮𝘀𝘁𝗲𝗿 𝗶𝗻 𝗔𝗽𝗽𝗹𝗶𝗲𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (𝗠𝗔𝗕𝗔) program has been extended to 𝗔𝗽𝗿𝗶𝗹 𝟭𝟱.

Learn more about the program:
🔗 https://www.uap.asia/about-maba

Ready to apply? Submit your application here:
🔗 https://uap.admissions.ph/login

Meet our Alumni

𝑪𝒉𝒓𝒊𝒔 𝑪𝒂𝒃𝒆𝒍𝒍𝒐, 𝑼𝒏𝒊𝒍𝒂𝒃 (𝑴𝑨𝑩𝑨 '𝟐𝟑)
𝑷𝒂𝒐𝒍𝒐 𝑷𝒐𝒓𝒕𝒊𝒍𝒍𝒐, 𝑻𝑽𝑷 𝑫𝒆𝒏𝒕𝒂𝒍 𝑩 (𝑴𝑨𝑩𝑨 '𝟐𝟓)

Whether you're starting your analytics journey or advancing your career, the MABA program equips you to lead digital transformation and drive smarter decisions across industries.

Submit your application at https://uap.admissions.ph/

Want to learn more about the program? Visit https://www.uap.asia/about-maba

See you soon, future Dragons! 🐉

&P

We thank everyone who joined us today for the MABA Information Session. If you'd like to rewind and catch up what you might have missed, send us an email at [email protected] so we can share the recording link.

Ready to begin your journey? Explore admissions and program details at https://www.uap.asia/about-maba

See you soon, future Dragons! 🐉

𝗡𝗼𝘄 𝗮𝗰𝗰𝗲𝗽𝘁𝗶𝗻𝗴 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: 𝗠𝗔𝗕𝗔 𝟮𝟬𝟮𝟲–𝟮𝟬𝟮𝟳 𝗖𝗼𝗵𝗼𝗿𝘁

The 𝗠𝗮𝘀𝘁𝗲𝗿 𝗶𝗻 𝗔𝗽𝗽𝗹𝗶𝗲𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (𝗠𝗔𝗕𝗔) program is now open for applications for the August 2026 intake.

📥𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆?
Submit your application at uap.admissions.ph

Want to learn more about the program? Join the online information session on March 28 (Saturday), 10:00 am via Google Meet.

RSVP here: tinyurl.com/MABA2026InfoSesh

For inquiries:
📧 [email protected]
🌐 Learn more at uap.asia/about-maba

𝐆𝐞𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐌𝐚𝐬𝐭𝐞𝐫 𝐢𝐧 𝐀𝐩𝐩𝐥𝐢𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 (𝐌𝐀𝐁𝐀) 𝐏𝐫𝐨𝐠𝐫𝐚𝐦

Information Session: March 28, 2026 (Saturday) | 10 AM
Register now: tinyurl.com/MABA2026InfoSesh

Ready to apply? Submit your application here: https://uap.admissions.ph/login

For inquiries, send an email to [email protected] or visit https://www.uap.asia/about-maba to learn more.

Unlock your future in the world of data. 📊

Join the 𝗠𝗮𝘀𝘁𝗲𝗿 𝗶𝗻 𝗔𝗽𝗽𝗹𝗶𝗲𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (MABA) Information Session and discover how the program can help you grow into a data-driven leader.

📅 𝗠𝗮𝗿𝗰𝗵 𝟮𝟴, 𝟮𝟬𝟮𝟲 (Saturday)
⏰ 𝟭𝟬:𝟬𝟬 𝗔𝗠
📍 via 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗲𝗲𝘁
🔗 𝗥𝗦𝗩𝗣: tinyurl.com/MABA2026InfoSesh

Get to know the program, meet our faculty and alumni, and find out how you can jump-start or elevate your analytics career.

Ready to transform data into strategic decisions? Learn more here: uap.asia/about-maba

We look forward to seeing you there!

𝐆𝐞𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐌𝐚𝐬𝐭𝐞𝐫 𝐢𝐧 𝐀𝐩𝐩𝐥𝐢𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 (𝐌𝐀𝐁𝐀) 𝐏𝐫𝐨𝐠𝐫𝐚𝐦

Information Session: March 28, 2026 (Saturday) | 10 AM
Register now: tinyurl.com/MABA2026InfoSesh

Ready to apply? Submit your application here: https://uap.admissions.ph/login

For inquiries, send an email to [email protected] or visit https://www.uap.asia/about-maba to learn more.

UA&P Master in Applied Business Analytics (MABA) Program Director and School of Management Vice Dean, Dr. Ruel Maningas visited the Woosong University- SolBridge International School of Business in Daejeon, South Korea on February 23, 2026.

Dr. Maningas had an exploratory talk with Ms. Rezia Uzman, Woosong University Regional Director for International Affairs, about the joint offering of the MABA Program under the CHED Transnational Education (TNE). The meeting was immediately followed by brief tour of the SolBridge campus and giving of UA&P tokens to Ms. Uzman.