18/08/2026
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๐๐ซ๐๐ฉ๐๐ซ๐ข๐ง๐ ๐
๐ฎ๐ญ๐ฎ๐ซ๐-๐๐๐๐๐ฒ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐๐๐๐๐ซ๐ฌ
๐๐ฎ๐ ๐ฎ๐ฌ๐ญ ๐๐, ๐๐๐๐ | ๐๐ข๐ง๐ข ๐๐จ๐ง๐ฏ๐๐ง๐ญ๐ข๐จ๐ง ๐๐๐ง๐ญ๐๐ซ
๐๐๐ฒ ๐ - ๐๐๐ญ๐๐ซ๐ง๐จ๐จ๐ง ๐๐๐ฌ๐ฌ๐ข๐จ๐ง
The Marketing Management students of the Institute of Business Administration came together for the final installment of the Professional Seminar Series, wrapping up the series with an engaging session filled with learning, insights, and inspiration. The activity was facilitated and supervised by the Marketing Management Level Coordinators, Ma'am. Via Angel A. Manalo and Sir Gilbert C. Romero Jr.
This time, the spotlight was on Neuromarketing, a fresh and fascinating topic that captured the studentsโ curiosity. The discussion explored how consumers think, feel, and respond to different marketing stimuli. What made the session even more relatable were the real-life and Gen Z-centered examples shared throughout the discussion. These examples allowed the students to see how neuromarketing is reflected in the brands, advertisements, content, and consumer experiences they encounter every day.
And this engaging learning experience was made possible through the expertise and approach of Mr. Cedric Joshua B. Jarcia, CMMS, Academic Affairs Associate and International Engagement Officer. By connecting the topic with situations familiar to the students, he made the discussion not only informative, but also interesting and enjoyable.
The orientation session also gave students the opportunity to become more familiar with the BSBA Marketing Management program of the Institute of Business Administration, providing them with relevant information about the programโs policies and what they can look forward to throughout their academic journey. The new set of Junior Marketing Associate (JMA) officers were introduced by the JMA Adviser, Sir Francis Joe S. Galang giving students the chance to meet their student leaders and learn more about the organization and its role in the Marketing Management community.
From discovering the fascinating side of consumer behavior to engaging with the BSBA Marketing Management community, the session offered the students a learning experience that was relevant, engaging, and memorable.