Marketing Department of MSU Main Campus

#2025

𝐈𝐍 𝐏𝐇𝐎𝐓𝐎 | 𝐌𝐒𝐔 MAIN 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐃𝐄𝐏𝐀𝐑𝐓𝐌𝐄𝐍𝐓 𝐂𝐇𝐀𝐈𝐑 𝐒𝐄𝐑𝐕𝐄𝐃 𝐀𝐒 𝐀 𝐊𝐄𝐘 𝐏𝐀𝐍𝐄𝐋𝐈𝐒𝐓 𝐀𝐓 𝐓𝐇𝐄 𝟏𝐒𝐓 𝐁𝐀𝐍𝐆𝐒𝐀𝐌𝐎𝐑𝐎 𝐈𝐍𝐍𝐎𝐕𝐀𝐓𝐈𝐎𝐍 𝐒𝐔𝐌𝐌𝐈𝐓 𝟐𝟎𝟐𝟓 🟢🌙⭐

The Department of Marketing, together with the Junior Entrepreneurship and Marketing Association (JEMA), greets its deepest pride and congratulations to our esteemed Department Chairperson, 𝐏𝐫𝐨𝐟. 𝐀𝐛𝐝𝐮𝐥 𝐉𝐚𝐛𝐛𝐚𝐫 𝐃. 𝐋𝐮𝐜𝐦𝐚𝐧, 𝐑𝐄𝐀, 𝐑𝐄𝐁, 𝐌𝐁𝐀, for his distinguished role as a Key Panelist at the historic 𝟭𝘀𝘁 𝗕𝗮𝗻𝗴𝘀𝗮𝗺𝗼𝗿𝗼 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟱 held at the 𝗞𝗖𝗖 𝗖𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝗛𝗮𝗹𝗹, 𝗖𝗼𝘁𝗮𝗯𝗮𝘁𝗼 𝗖𝗶𝘁𝘆 on 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟭𝟵, 𝟮𝟬𝟮𝟱.

The summit, spearheaded by the Ministry of Trade, Investments, and Tourism – BARMM, brought together the region's foremost leaders, innovators, and changemakers to explore community-driven strategies for development. Prof. Lucman contributed his expertise to the summit under the theme, "𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗗𝗶𝘃𝗶𝗱𝗲: 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹𝗶𝘇𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗮𝗻𝗱 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗕𝗔𝗥𝗠𝗠."

Prof. Lucman lent his invaluable expertise to pivotal discussions on leveraging technology innovation, business sector, governance, and social systems to foster sustainable ecosystem, community-driven growth in the region.

His participation is a powerful display of our department's commitment to thought innovation, entrepreneurship, leadership and our university's vital role in driving sustainable, context-driven progress in the Bangsamoro region.

𝙇𝙚𝙩'𝙨 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙚 𝙛𝙪𝙚𝙡𝙞𝙣𝙜 𝙩𝙝𝙚 𝙛𝙪𝙩𝙪𝙧𝙚 𝙤𝙛 𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣 𝙛𝙤𝙧 𝙩𝙝𝙚 𝘽𝙖𝙣𝙜𝙨𝙖𝙢𝙤𝙧𝙤! ✨💚

𝐈𝐍 𝐏𝐇𝐎𝐓𝐎𝐒 | 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐃𝐄𝐏'𝐓 𝐅𝐀𝐂𝐔𝐋𝐓𝐘 𝐌𝐄𝐌𝐁𝐄𝐑𝐒 𝐉𝐎𝐈𝐍 𝐀𝐒 𝐒𝐏𝐄𝐀𝐊𝐄𝐑𝐒 𝐈𝐍 𝐓𝐇𝐄 𝟏𝟎𝐓𝐇 𝐖𝐎𝐑𝐋𝐃 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐔𝐍𝐈𝐕𝐄𝐑𝐒𝐈𝐓𝐈𝐄𝐒 𝐂𝐎𝐍𝐆𝐑𝐄𝐒𝐒 𝐈𝐍 𝐓𝐇𝐀𝐈𝐋𝐀𝐍𝐃 🇹🇭✨🇵🇭

The Department of Marketing, together with the Junior Entrepreneurship and Marketing Association (JEMA), extends its highest commendations to our esteemed faculty for their distinguished roles as invited speakers at the 𝟭𝟬𝘁𝗵 𝗪𝗼𝗿𝗹𝗱 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝗶𝗲𝘀 𝗖𝗼𝗻𝗴𝗿𝗲𝘀𝘀 (𝗪𝗧𝗨𝗖) 𝟮𝟬𝟮𝟱 hosted by 𝗧𝗵𝗮𝗸𝘀𝗶𝗻 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆, in 𝗦𝗼𝗻𝗴𝗸𝗵𝗹𝗮 𝗣𝗿𝗼𝘃𝗶𝗻𝗰𝗲, 𝗧𝗵𝗮𝗶𝗹𝗮𝗻𝗱 on October 20 - 22, 2025.

𝗪𝗧𝗨𝗖 serves as the annual congress that promotes collaboration between technology universities worldwide — helping solve significant world challenges and educating the next generation of world leaders. Representing MSU - Main Campus Marawi, our professors contributed their expertise to the congress with the theme, "𝙂𝙡𝙤𝙘𝙖𝙡𝙞𝙯𝙖𝙩𝙞𝙤𝙣: 𝙏𝙝𝙚 𝙁𝙪𝙣𝙘𝙩𝙞𝙤𝙣𝙖𝙡 𝙍𝙤𝙡𝙚 𝙤𝙛 𝙃𝙞𝙜𝙝𝙚𝙧 𝙀𝙙𝙪𝙘𝙖𝙩𝙞𝙤𝙣 𝙛𝙧𝙤𝙢 𝙇𝙤𝙘𝙖𝙡 𝙩𝙤 𝙂𝙡𝙤𝙗𝙖𝙡". We take great pride in the scholarly contributions of:

• 𝐏𝐫𝐨𝐟. 𝐀𝐫𝐭 𝐌𝐚𝐫𝐯𝐢𝐧 𝐌. 𝐀𝐫𝐚𝐧𝐚𝐬, 𝐌𝐏𝐌𝐌 presented his work, “𝘎𝘭𝘰𝘣𝘢𝘭 𝘓𝘦𝘢𝘳𝘯𝘪𝘯𝘨, 𝘎𝘭𝘰𝘤𝘢𝘭 𝘚𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴: 𝘏𝘰𝘸 𝘚𝘵𝘶𝘥𝘺 𝘈𝘣𝘳𝘰𝘢𝘥 𝘛𝘳𝘢𝘯𝘴𝘭𝘢𝘵𝘦𝘴 𝘐𝘮𝘱𝘢𝘤𝘵 𝘉𝘦𝘺𝘰𝘯𝘥 𝘵𝘩𝘦 𝘈𝘤𝘢𝘥𝘦𝘮𝘦” in the Plenary Session on Social Innovation for Area-based Development.

• 𝐏𝐫𝐨𝐟. 𝐂𝐡𝐚𝐫𝐥𝐨𝐮 𝐀. 𝐁𝐚𝐮𝐭𝐢𝐬𝐭𝐚, 𝐌𝐁𝐀, 𝐂𝐅𝐌𝐏 presented his work, “𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦 𝘧𝘰𝘳 𝘊𝘩𝘢𝘯𝘨𝘦: 𝘓𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘚𝘰𝘤𝘪𝘢𝘭 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴𝘩𝘪𝘱 𝘢𝘯𝘥 𝘐𝘯𝘵𝘳𝘢𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴𝘩𝘪𝘱 𝘧𝘰𝘳 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺-𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘚𝘺𝘯𝘦𝘳𝘨𝘺 𝘪𝘯 𝘚𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺” in the Parallel Session on University-Industry Partnerships for Sustainability.

Their participation is a remarkable display of our department's commitment to excellence and our university's growing influence in shaping global academic conversations.

𝙁𝙧𝙤𝙢 𝙩𝙝𝙚 𝙫𝙤𝙞𝙘𝙚 𝙤𝙛 𝙈𝙎𝙐, 𝙬𝙚'𝙧𝙚 𝙛𝙤𝙧𝙜𝙞𝙣𝙜 𝙂𝙡𝙤𝙗𝙖𝙡 𝘿𝙞𝙖𝙡𝙤𝙜𝙪𝙚𝙨 𝙤𝙣 𝙀𝙙𝙪𝙘𝙖𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮! 👏💚

𝐀 𝐌𝐎𝐌𝐄𝐍𝐓𝐎𝐔𝐒 𝐖𝐄𝐋𝐂𝐎𝐌𝐄 𝐓𝐎 𝐓𝐇𝐄 𝐃𝐄𝐏𝐀𝐑𝐓𝐌𝐄𝐍𝐓 𝐎𝐅 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆! ✨

The Mindanao State University - Main Campus, College of Business Administration and Accountancy, is immensely honored and thrilled to welcome our distinguished 𝗔𝗔𝗖𝗖𝗨𝗣 𝗔𝗰𝗰𝗿𝗲𝗱𝗶𝘁𝗼𝗿𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗕𝗦𝗕𝗔 𝗠𝗮𝗷𝗼𝗿 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗿𝗼𝗴𝗿𝗮𝗺.

Please join us in extending a warm and prosperous welcome to our esteemed accreditors:

▪️ 𝑫𝒓. 𝑹𝒐𝒘𝒊𝒏𝒂 𝑴. 𝑻𝒘𝒂𝒏̃𝒐 from 𝘗𝘢𝘮𝘱𝘢𝘯𝘨𝘢 𝘚𝘵𝘢𝘵𝘦 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺
▪️𝑫𝒓. 𝑨𝒓𝒏𝒆𝒍 𝑷. 𝑹𝒊𝒏𝒈𝒐𝒓 from 𝘊𝘢𝘨𝘢𝘺𝘢𝘯 𝘚𝘵𝘢𝘵𝘦 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺 𝘈𝘯𝘥𝘳𝘦𝘸𝘴 𝘊𝘢𝘮𝘱𝘶𝘴
▪️ 𝑷𝒓𝒐𝒇. 𝑷𝒓𝒊𝒏𝒄𝒆𝒔𝒔 𝑵. 𝑹𝒐𝒅𝒆𝒓𝒏𝒐 from 𝘊𝘢𝘷𝘪𝘵𝘦 𝘚𝘵𝘢𝘵𝘦 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺

We also greet a warm welcome to 𝑫𝒓. 𝑴𝒂𝒓𝒍𝒐𝒏 𝑹. 𝑷𝒆𝒓𝒆𝒏̃𝒂, the 𝗖𝗹𝘂𝘀𝘁𝗲𝗿 𝟯 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 from 𝘊𝘢𝘷𝘪𝘵𝘦 𝘚𝘵𝘢𝘵𝘦 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺.

We value your visit as a significant milestone in our commitment to quality assurance. Eager to display our department's innovative spirit, we are confident your expert evaluation will provide the key insights needed to enhance our programs and better serve both our students and the evolving marketing industry.

Welcome to our campus! We look forward to fruitful discussions and demonstrating the commitment to excellence that fuels our department. 💚

Alhamdulillah and Congratulations to Team Farmwise and Team Algaenesis!
The two teams will represent the Mindanao State University in the finals in China! 🌏 Our students in the department goes internationally competitive.

Our team made it again! The only top finalist from Mindanao- the Department of Marketing, CBAA, MSU Main, Marawi City

𝐈𝐍 𝐏𝐇𝐎𝐓𝐎𝐒 | 𝐓𝐄𝐀𝐌 𝐒𝐘𝐍𝐄𝐑𝐆𝐈𝐗 𝐋𝐀𝐍𝐃𝐄𝐃 𝐀𝐒 𝐓𝐎𝐏 𝐅𝐈𝐍𝐀𝐋𝐈𝐒𝐓𝐒 𝐈𝐍 𝐁𝐑𝐀𝐍𝐃𝐂𝐎𝐍 𝐏𝐇 𝟐𝟎𝟐𝟓! 🌟

From MSU - Main Campus Marawi, we're proudly representing Mindanao on the national stage once again! 👏

Congratulations to "𝐓𝐞𝐚𝐦 𝐒𝐲𝐧𝐞𝐫𝐠𝐢𝐗", formed by students 𝑨𝒍𝒍𝒆𝒏 𝒀𝒂𝒛𝒓𝒊𝒏 𝑴. 𝑴𝒂𝒏𝒈𝒐𝒓𝒔𝒊, 𝑺𝒐𝒉𝒂𝒊𝒏𝒂 𝑺. 𝑺𝒂𝒏𝒈𝒄𝒐𝒑𝒂𝒏, 𝒂𝒏𝒅 𝑺𝒊𝒕𝒕𝒊𝒆 𝑨𝒊𝒔𝒉𝒂 𝑻. 𝑴𝒊𝒏𝒅𝒂𝒍𝒂𝒏𝒐, for securing a spot as a 𝐓𝐎𝐏 𝐅𝐈𝐍𝐀𝐋𝐈𝐒𝐓 in the recent 𝗕𝗿𝗮𝗻𝗱𝗖𝗼𝗻 𝗣𝗛 𝟮𝟬𝟮𝟱 held yesterday, September 19, 2025 at 𝘔𝘢𝘳𝘲𝘶𝘪𝘴 𝘌𝘷𝘦𝘯𝘵𝘴 𝘗𝘭𝘢𝘤𝘦, 𝘉𝘎𝘊, 𝘛𝘢𝘨𝘶𝘪𝘨 𝘊𝘪𝘵𝘺! ✨

They have relentlessly advanced, setting themselves apart as the 𝐎𝐍𝐋𝐘 𝐓𝐎𝐏 𝐅𝐈𝐍𝐀𝐋𝐈𝐒𝐓 𝐅𝐑𝐎𝐌 𝐌𝐈𝐍𝐃𝐀𝐍𝐀𝐎! 𝗕𝗿𝗮𝗻𝗱𝗖𝗼𝗻 𝗣𝗛 is a premier annual conference that gathers top industry leaders to explore brand longevity, innovation, and nation-building.

We also extend our deepest gratitude to their mentor, 𝑷𝒓𝒐𝒇. 𝑪𝒉𝒂𝒓𝒍𝒐𝒖 𝑨. 𝑩𝒂𝒖𝒕𝒊𝒔𝒕𝒂, 𝑴𝑩𝑨, 𝑪𝑭𝑴𝑷, for his unwavering guidance and support! With this, you’ve all proven that MSU-Main is at the forefront of shaping the future of Filipino branding. You have made all of us proud!

𝙆𝙀𝙀𝙋 𝘽𝙐𝙄𝙇𝘿𝙄𝙉𝙂 𝘽𝙍𝘼𝙉𝘿𝙎 𝙏𝙃𝘼𝙏 𝙈𝙊𝙑𝙀 𝙏𝙃𝙀 𝙉𝘼𝙏𝙄𝙊𝙉 𝙁𝙊𝙍𝙒𝘼𝙍𝘿! 💫

✍️: Naif Magandia

𝐃𝐨𝐮𝐛𝐥𝐞 congratulations!

We are immensely proud to celebrate the achievements of two of our esteemed faculty members!

𝑷𝒓𝒐𝒇. 𝑪𝒉𝒂𝒓𝒍𝒐𝒖 𝑨. 𝑩𝒂𝒖𝒕𝒊𝒔𝒕𝒂, 𝑴𝑩𝑨, 𝑪𝑭𝑴𝑷 with his renewed designation as the 𝘚𝘱𝘦𝘤𝘪𝘢𝘭 𝘈𝘴𝘴𝘪𝘴𝘵𝘢𝘯𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘖𝘧𝘧𝘪𝘤𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘝𝘪𝘤𝘦 𝘗𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵 𝘧𝘰𝘳 𝘈𝘤𝘢𝘥𝘦𝘮𝘪𝘤 𝘈𝘧𝘧𝘢𝘪𝘳𝘴 alongside 𝑷𝒓𝒐𝒇. 𝑶𝒍𝒊𝒗𝒆𝒓 𝑼. 𝑳𝒊𝒎𝒂𝒕𝒐, 𝑱𝒓., 𝑴𝑷𝑨 with his dedication that earned him the role of the new 𝘚𝘱𝘦𝘤𝘪𝘢𝘭 𝘈𝘴𝘴𝘪𝘴𝘵𝘢𝘯𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘖𝘧𝘧𝘪𝘤𝘦 𝘰𝘧 𝘝𝘪𝘤𝘦 𝘊𝘩𝘢𝘯𝘤𝘦𝘭𝘭𝘰𝘳 𝘧𝘰𝘳 𝘈𝘤𝘢𝘥𝘦𝘮𝘪𝘤

and congratulations to our very own students' team "𝐈𝐃𝐄𝐀𝐒 𝐑 𝐔𝐒", brought forth by 𝑨𝒃𝒅𝒖𝒍 𝑯𝒂𝒌𝒆𝒎 𝑪. 𝑶𝒎𝒃𝒂𝒓, 𝑨𝒓𝒊𝒂𝒏𝒆 𝑱𝒐𝒚𝒄𝒆 𝑩. 𝑪𝒂𝒓𝒂𝒆𝒄𝒍𝒆, and 𝑯𝒂𝒚𝒂𝒕 𝑴. 𝑫𝒐𝒎𝒂𝒅𝒐, for their astounding 𝗧𝗼𝗽 𝟯 finish in the prestigious 𝗠𝗮𝗻𝘀𝗺𝗶𝘁𝗵 𝗕𝗶𝗴 𝗜𝗱𝗲𝗮 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝟮𝟬𝟮𝟱!

𝗜𝗡 𝗣𝗛𝗢𝗧𝗢𝗦 | 𝗠𝗦𝗨 𝗠𝗔𝗜𝗡'𝗦 "𝗜𝗗𝗘𝗔𝗦 𝗥 𝗨𝗦" 𝗖𝗟𝗔𝗜𝗠𝗦 𝗧𝗢𝗣 𝟯 𝗜𝗡 𝗧𝗛𝗘 𝗠𝗔𝗡𝗦𝗠𝗜𝗧𝗛 𝗕𝗜𝗚 𝗜𝗗𝗘𝗔 𝗖𝗛𝗔𝗟𝗟𝗘𝗡𝗚𝗘 𝟮𝟬𝟮𝟱! ✨

From the innovative minds of Mindanao, we've soared to the national podium! 🚀

A loud applause and congratulations to our very own students' team "𝐈𝐃𝐄𝐀𝐒 𝐑 𝐔𝐒", brought forth by 𝑨𝒃𝒅𝒖𝒍 𝑯𝒂𝒌𝒆𝒎 𝑪. 𝑶𝒎𝒃𝒂𝒓, 𝑨𝒓𝒊𝒂𝒏𝒆 𝑱𝒐𝒚𝒄𝒆 𝑩. 𝑪𝒂𝒓𝒂𝒆𝒄𝒍𝒆, and 𝑯𝒂𝒚𝒂𝒕 𝑴. 𝑫𝒐𝒎𝒂𝒅𝒐, for their astounding 𝗧𝗼𝗽 𝟯 finish in the prestigious 𝗠𝗮𝗻𝘀𝗺𝗶𝘁𝗵 𝗕𝗶𝗴 𝗜𝗱𝗲𝗮 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝟮𝟬𝟮𝟱! Your remarkable Paymongo marketing concept has proven that big ideas truly do come from the South! 👏

This incredible achievement places MSU-Main among the nation's best and brightest in marketing and entrepreneurship. Your dedication, creativity, and hard work have truly paid off!

𝘾𝙊𝙉𝙏𝙄𝙉𝙐𝙀 𝙏𝙊 𝙄𝙉𝙉𝙊𝙑𝘼𝙏𝙀, 𝙊𝙐𝙍 𝙎𝙏𝙐𝘿𝙀𝙉𝙏𝙎! 🌟

✍️: Naif Magandia

Prof. Charlou Bautista, will have an international speaking engagement again. This time in