DLSU Center for Business Research and Development - CBRD

“Research thrives when curiosity leads the way.”

For the 13th time, the Philippine Academy of Management, together with the valued participation of PRME Chapter ASEAN, DLSU Center for Business Research and Development (CBRD), and DLSU-PHINMA Center for Business and Society (PDCBS) proudly launches the 13th National Business and Management Conference (NBMC) Proceedings, guided by the theme “Broadening Horizons: Advancing Management Across ASEAN and Responsible Education.”

Step into the conference proceedings showcasing a range of research sessions that explore organizational dynamics, innovation and development, technology and strategy, sustainability practices, digital transformation, cultural consumption, market behavior, entrepreneurship, and community development.

By connecting scholarly research with practical insights, the compilation of research papers provides a deeper understanding of the evolving challenges and opportunities within business and management today.

We extend our sincere appreciation to the authors, participants, members, volunteers, and everyone who contributed to making the 13th NBMC another successful milestone in our tradition of academic collaboration.

Feel free to access the conference proceedings through the NBMC Website link: https://wp.me/p4NQvA-eC

Interested to join? Do not hesitate to register.📌📣

We are calling on Higher Education Institutions (HEIs) to endorse a student team to participate in the HABI (Huddle, Analyze, Build, Innovate) Design Thinking Workshop at the 2026 National Innovation Day on April 28, 2026.

Selected teams will take on real-world challenges and develop AI-enabled, climate-responsive solutions in:

🌾 Food & Agribusiness
🏥 Health & Well-being
📚 Learning & Education

Help empower the next generation of Filipinnovators.
Endorse your team and submit your entry today!

🔗 Register here: https://bit.ly/2026HABI-Register

𝗡𝗲𝘄 𝗣𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗔𝗹𝗲𝗿𝘁!📌📣📣

𝑻𝑶𝑷𝑰𝑪: 𝑨𝒅𝒗𝒂𝒏𝒄𝒊𝒏𝒈 𝑺𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝒂𝒏𝒅 𝑪𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒗𝒆𝒏𝒆𝒔𝒔 𝒊𝒏 𝒕𝒉𝒆 𝑷𝒉𝒊𝒍𝒊𝒑𝒑𝒊𝒏𝒆 𝑴𝒂𝒓𝒊𝒕𝒊𝒎𝒆 𝑻𝒓𝒂𝒏𝒔𝒑𝒐𝒓𝒕𝒂𝒕𝒊𝒐𝒏 𝑺𝒆𝒄𝒕𝒐𝒓

If you are interested in this topic, find out more by reading our policy brief here: https://rebrand.ly/98d0e8

𝗡𝗲𝘄 𝗣𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗔𝗹𝗲𝗿𝘁!📌📣📣

𝑻𝙊𝑷𝙄𝑪: 𝘾𝒓𝙚𝒂𝙩𝒊𝙫𝒆 𝑰𝙢𝒑𝙖𝒄𝙩 𝙞𝒏 𝑫𝙞𝒈𝙞𝒕𝙖𝒍 𝑴𝙚𝒅𝙞𝒂: 𝙍𝒆𝙘𝒂𝙡𝒊𝙗𝒓𝙖𝒕𝙞𝒏𝙜 𝘾𝒓𝙚𝒂𝙩𝒊𝙫𝒆 𝑰𝙣𝒗𝙚𝒔𝙩𝒎𝙚𝒏𝙩 𝙛𝒐𝙧 𝘽𝒓𝙖𝒏𝙙 𝙋𝒆𝙧𝒇𝙤𝒓𝙢𝒂𝙣𝒄𝙚.

If you are interested in this topic, find out more by reading our policy brief here: https://rb.gy/o910e9

𝘛𝘩𝘦 𝘊𝘦𝘯𝘵𝘦𝘳 𝘧𝘰𝘳 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘢𝘯𝘥 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵, 𝘪𝘯 𝘤𝘰𝘰𝘳𝘥𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘖𝘧𝘧𝘪𝘤𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘈𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦 𝘋𝘦𝘢𝘯 𝘧𝘰𝘳 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘢𝘯𝘥 𝘎𝘳𝘢𝘥𝘶𝘢𝘵𝘦 𝘚𝘵𝘶𝘥𝘪𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘙𝘝𝘙 𝘊𝘰𝘭𝘭𝘦𝘨𝘦 𝘰𝘧 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭𝘭𝘺 𝘤𝘰𝘯𝘥𝘶𝘤𝘵𝘦𝘥 𝘵𝘩𝘦 “𝘞𝘳𝘪𝘵𝘪𝘯𝘨 𝘗𝘰𝘭𝘪𝘤𝘺 𝘉𝘳𝘪𝘦𝘧𝘴 𝘢𝘯𝘥 𝘕𝘰𝘵𝘦𝘴, 𝘗𝘢𝘳𝘵 2” 𝘴𝘦𝘴𝘴𝘪𝘰𝘯 𝘰𝘯 𝘍𝘦𝘣𝘳𝘶𝘢𝘳𝘺 18, 2026, 𝘷𝘪𝘢 𝘢 𝘩𝘺𝘣𝘳𝘪𝘥 𝘴𝘦𝘵𝘶𝘱. 𝘛𝘩𝘦 𝘦𝘷𝘦𝘯𝘵 𝘵𝘢𝘳𝘨𝘦𝘵𝘦𝘥 𝘧𝘢𝘤𝘶𝘭𝘵𝘺 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘸𝘩𝘰 𝘩𝘢𝘥 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘢𝘵𝘵𝘦𝘯𝘥𝘦𝘥 𝘵𝘩𝘦 “𝘞𝘳𝘪𝘵𝘪𝘯𝘨 𝘗𝘰𝘭𝘪𝘤𝘺 𝘉𝘳𝘪𝘦𝘧𝘴 𝘢𝘯𝘥 𝘕𝘰𝘵𝘦𝘴, 𝘗𝘢𝘳𝘵 1” 𝘴𝘦𝘴𝘴𝘪𝘰𝘯 𝘪𝘯 𝘕𝘰𝘷𝘦𝘮𝘣𝘦𝘳 2025.

𝘛𝘩𝘦 𝘮𝘢𝘪𝘯 𝘰𝘣𝘫𝘦𝘤𝘵𝘪𝘷𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘦𝘷𝘦𝘯𝘵 𝘸𝘢𝘴 𝘵𝘰 𝘶𝘱𝘥𝘢𝘵𝘦 𝘢𝘯𝘥 𝘥𝘪𝘴𝘤𝘶𝘴𝘴 𝘢𝘱𝘱𝘳𝘰𝘱𝘳𝘪𝘢𝘵𝘦 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩𝘦𝘴 𝘧𝘰𝘳 𝘱𝘰𝘭𝘪𝘤𝘺 𝘣𝘳𝘪𝘦𝘧𝘴. 𝘛𝘩𝘦 𝘴𝘦𝘴𝘴𝘪𝘰𝘯 𝘢𝘴𝘴𝘪𝘴𝘵𝘦𝘥 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘧𝘢𝘤𝘶𝘭𝘵𝘺 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘪𝘯 𝘱𝘳𝘦𝘱𝘢𝘳𝘪𝘯𝘨 𝘢𝘯𝘥 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘪𝘯𝘨 𝘢𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘱𝘰𝘭𝘪𝘤𝘺 𝘣𝘳𝘪𝘦𝘧𝘴 𝘵𝘰 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘩𝘦𝘪𝘳 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴.

𝘛𝘩𝘦 𝘊𝘉𝘙𝘋 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘖𝘈𝘋𝘙𝘈𝘎𝘚 𝘰𝘧 𝘵𝘩𝘦 𝘙𝘝𝘙 𝘊𝘰𝘭𝘭𝘦𝘨𝘦 𝘰𝘧 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘴𝘪𝘯𝘤𝘦𝘳𝘦𝘭𝘺 𝘵𝘩𝘢𝘯𝘬 𝘢𝘭𝘭 𝘢𝘵𝘵𝘦𝘯𝘥𝘦𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘦𝘷𝘦𝘯𝘵 𝘢𝘯𝘥 𝘭𝘰𝘰𝘬 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦𝘥 𝘱𝘶𝘣𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘱𝘰𝘭𝘪𝘤𝘺 𝘣𝘳𝘪𝘦𝘧𝘴 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘊𝘰𝘭𝘭𝘦𝘨𝘦.

We look forward to seeing you at our upcoming events!

𝚃𝚑𝚎 𝙲𝚎𝚗𝚝𝚎𝚛 𝚏𝚘𝚛 𝙱𝚞𝚜𝚒𝚗𝚎𝚜𝚜 𝚁𝚎𝚜𝚎𝚊𝚛𝚌𝚑 𝚊𝚗𝚍 𝙳𝚎𝚟𝚎𝚕𝚘𝚙𝚖𝚎𝚗𝚝, 𝚝𝚘𝚐𝚎𝚝𝚑𝚎𝚛 𝚠𝚒𝚝𝚑 𝚘𝚞𝚛 𝚒𝚗𝚝𝚎𝚛𝚗𝚜 𝚏𝚛𝚘𝚖 𝚝𝚑𝚎 𝙿𝚛𝚘𝚓𝚎𝚌𝚝-𝙱𝚊𝚜𝚎𝚍 𝙿𝚛𝚊𝚌𝚝𝚒𝚌𝚞𝚖 𝚘𝚏 𝙼𝙶𝚃, 𝚜𝚞𝚌𝚌𝚎𝚜𝚜𝚏𝚞𝚕𝚕𝚢 𝚌𝚘𝚗𝚌𝚕𝚞𝚍𝚎𝚍 𝚘𝚞𝚛 𝚒𝚗𝚜𝚒𝚐𝚑𝚝𝚏𝚞𝚕 𝚠𝚎𝚋𝚒𝚗𝚊𝚛, 𝙰𝚛𝚝𝚒𝚏𝚒𝚌𝚒𝚊𝚕 𝙸𝚗𝚝𝚎𝚕𝚕𝚒𝚐𝚎𝚗𝚌𝚎 𝚒𝚗 𝙱𝚞𝚜𝚒𝚗𝚎𝚜𝚜 𝚁𝚎𝚜𝚎𝚊𝚛𝚌𝚑: 𝙼𝚎𝚝𝚑𝚘𝚍𝚜, 𝙰𝚙𝚙𝚕𝚒𝚌𝚊𝚝𝚒𝚘𝚗𝚜, 𝚊𝚗𝚍 𝙸𝚖𝚙𝚕𝚒𝚌𝚊𝚝𝚒𝚘𝚗𝚜, 𝚘𝚗 𝙵𝚎𝚋𝚛𝚞𝚊𝚛𝚢 18, 2026.

𝚃𝚑𝚊𝚗𝚔 𝚢𝚘𝚞 𝚝𝚘 𝚎𝚟𝚎𝚛𝚢𝚘𝚗𝚎 𝚠𝚑𝚘 𝚓𝚘𝚒𝚗𝚎𝚍 𝚞𝚜, 𝚊𝚌𝚝𝚒𝚟𝚎𝚕𝚢 𝚙𝚊𝚛𝚝𝚒𝚌𝚒𝚙𝚊𝚝𝚎𝚍 𝚒𝚗 𝚝𝚑𝚎 𝚍𝚒𝚜𝚌𝚞𝚜𝚜𝚒𝚘𝚗𝚜, 𝚊𝚗𝚍 𝚌𝚘𝚗𝚝𝚛𝚒𝚋𝚞𝚝𝚎𝚍 𝚝𝚘 𝚖𝚊𝚔𝚒𝚗𝚐 𝚝𝚑𝚒𝚜 𝚎𝚟𝚎𝚗𝚝 𝚖𝚎𝚊𝚗𝚒𝚗𝚐𝚏𝚞𝚕 𝚊𝚗𝚍 𝚒𝚖𝚙𝚊𝚌𝚝𝚏𝚞𝚕. 𝚆𝚎 𝚊𝚕𝚜𝚘 𝚎𝚡𝚝𝚎𝚗𝚍 𝚘𝚞𝚛 𝚜𝚒𝚗𝚌𝚎𝚛𝚎 𝚊𝚙𝚙𝚛𝚎𝚌𝚒𝚊𝚝𝚒𝚘𝚗 𝚝𝚘 𝚘𝚞𝚛 𝚘𝚛𝚐𝚊𝚗𝚒𝚣𝚒𝚗𝚐 𝚌𝚘𝚖𝚖𝚒𝚝𝚝𝚎𝚎, 𝚍𝚎𝚍𝚒𝚌𝚊𝚝𝚎𝚍 𝚒𝚗𝚝𝚎𝚛𝚗𝚜, 𝚊𝚗𝚍 𝚘𝚞𝚛 𝚎𝚜𝚝𝚎𝚎𝚖𝚎𝚍 𝚜𝚙𝚎𝚊𝚔𝚎𝚛𝚜, 𝙼𝚜. 𝙶𝚎𝚖𝚖𝚊 𝚁𝚘𝚜𝚎 𝙳𝚞𝚋𝚕𝚊𝚗 𝚊𝚗𝚍 𝙼𝚜. 𝙹𝚎𝚖 𝙼𝚢𝚔𝚑𝚊𝚎𝚕𝚊 𝚃𝚒𝚘𝚗𝚐𝚜𝚘𝚗, 𝚏𝚘𝚛 𝚜𝚑𝚊𝚛𝚒𝚗𝚐 𝚝𝚑𝚎𝚒𝚛 𝚎𝚡𝚙𝚎𝚛𝚝𝚒𝚜𝚎 𝚊𝚗𝚍 𝚟𝚊𝚕𝚞𝚊𝚋𝚕𝚎 𝚒𝚗𝚜𝚒𝚐𝚑𝚝𝚜 𝚘𝚗 𝙰𝙸 𝚒𝚗 𝚋𝚞𝚜𝚒𝚗𝚎𝚜𝚜 𝚛𝚎𝚜𝚎𝚊𝚛𝚌𝚑.

𝑾𝒆 𝒍𝒐𝒐𝒌 𝒇𝒐𝒓𝒘𝒂𝒓𝒅 𝒕𝒐 𝒔𝒆𝒆𝒊𝒏𝒈 𝒚𝒐𝒖 𝒂𝒕 𝒐𝒖𝒓 𝒖𝒑𝒄𝒐𝒎𝒊𝒏𝒈 𝒆𝒗𝒆𝒏𝒕𝒔!

𝐅𝐑𝐄𝐄 𝐖𝐄𝐁𝐈𝐍𝐀𝐑 𝐀𝐋𝐄𝐑𝐓 !📣 𝗢𝗣𝗘𝗡 𝗙𝗢𝗥 𝗔𝗟𝗟!

𝙒𝙝𝙚𝙣: 𝙁𝙚𝙗𝙧𝙪𝙖𝙧𝙮 18, 2026
𝙒𝙝𝙚𝙧𝙚: 𝙫𝙞𝙖 𝙕𝙤𝙤𝙢
𝙏𝙞𝙢𝙚: 02:30 PM-04:00 PM
𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗹𝗶𝗻𝗸: https://forms.gle/F5e7HnZbQiiasSTs5

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗪𝗲𝗯𝗶𝗻𝗮𝗿

Artificial Intelligence (AI) is increasingly shaping how business research is conducted in academic and professional settings. From supporting data collection and analysis to informing evidence-based decision-making, AI offers new opportunities—alongside important ethical and methodological considerations.

This webinar introduces students to the practical and responsible use of AI in business research. It brings together academic and industry perspectives to discuss how AI tools can enhance research processes while emphasizing critical thinking, research integrity, and informed decision-making.

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐩𝐞𝐚𝐤𝐞𝐫𝐬

Ms. Gemma Rose Dublan is a dynamic executive leader serving as the CEO and COO of GreyWolf Technologies Philippines Inc. and Chief Engagement Officer for the Cybersecurity Society of the Philippines. With over a decade of experience in training and facilitation, Ms. Gemma is also a recognized expert in Cybersecurity, Artificial Intelligence, Data Privacy (RA 10173), and Data Analytics.

Throughout a distinguished career that includes roles such as Chief Information Officer at Cybersecurity Philippines CERT and Project Manager at Intellix UK, Ms. Gemma has specialized in driving digital transformation and organizational scalability. She is a dedicated advocate for women’s empowerment in technology and has been honored with prestigious accolades, including being named Young CIO at CIO Global 2024 and receiving Asia’s Women Humanitarian Hero’s Award 2024.

With a multidisciplinary academic background—including a Juris Doctor and a degree in Political Science—she effectively bridges technical complexity with strategic corporate planning to foster innovation and ethical digital citizenship in the modern age.

Ms. Jem Mykhaela Tiongson is an accomplished industrial engineer currently serving as a Process Engineering Supervisor I at the Philippine Manufacturing Company of Murata Inc. (PMM). With a career rooted in continuous improvement, she holds a Lean Six Sigma Yellow Belt and is a certified Safety Officer 2.

A graduate of Batangas State University, Jem has been recognized repeatedly for her technical excellence, earning prestigious titles such as Best Process Engineer and the Murata Boy - Adherence to Quality Award. Her expertise is further bolstered by international exposure through overseas training at Murata’s Mother Factory in Izumo, Japan. Beyond her technical role, Jem is a seasoned speaker who has shared her insights on technology trends, Total Quality Management, and engineering mindsets at various universities across the Philippines.

Registration last until February 14, 2026

𝙒𝙚 𝙬𝙞𝙡𝙡 𝙚𝙢𝙖𝙞𝙡 𝙩𝙝𝙚 𝙕𝙤𝙤𝙢 𝙡𝙞𝙣𝙠 𝙤𝙣𝙘𝙚 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙧𝙚𝙜𝙞𝙨𝙩𝙚𝙧𝙚𝙙.

The Innovations for Poverty Action (IPA), an international non-profit research organization, in collaboration with the DLSU Center for Business Research and Development (DLSU CBRD) and the DLSU Angelo King Institute (DLSU AKI), successfully conducted an introductory Research Engagement Session for DLSU Business researchers on February 4, 2026, at De La Salle University.

The session focused on introducing the role of IPA in various research areas in the Philippines. It also presented IPA’s research approach, shared examples from the Philippines’ impact evaluation portfolio, and highlighted opportunities for collaboration with faculty members and researchers.

Moreover, the session served as an opportunity for the non-profit research organization to promote faculty participation in field-based impact evaluation research. Faculty members were invited to serve as Principal Investigators (P*s), allowing them to lead or co-lead research projects.

What’s in the NBMC Conference Kit ⬇️

Thank you to our generous sponsors - MASA Group, Sinawal Medical Supplies, Dr. Yanga Colleges Inc., and Immuni Global, Inc. Your support for the 13th NBMC is much appreciated!