DLSU Department of Marketing & Advertising

DLSU Department of Marketing & Advertising The programs integrate theoretical knowledge and practical application.

The Department of Marketing and Advertising provides a comprehensive suite of academic programs, training, consulting, and facilities to support marketing and advertising learning.

Great stories deserve to be seen through the right lens. 📸Advertising Photography (ADRAPTO) challenges students to maste...
21/08/2026

Great stories deserve to be seen through the right lens. 📸

Advertising Photography (ADRAPTO) challenges students to master both the technical and creative sides of visual storytelling. From camera operations to post-production editing, this course empowers students to create professional advertising photography that communicates strong brand messages.

Featuring Jazlyn Ong (BS Advertising Management), she shares how ADRAPTO provided the right guidance that helped her tell powerful stories through pictures. Through this course, she learned to experiment and discovered that every shot is a chance to express strategy, emotion, and artistry.

💬Show us a sample of your photography project in ADRAPTO. Share your photos below!

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Commemorating Ninoy Aquino Day with faith, zeal, and unwavering love for God and country 💚Inspired by St. John Baptist d...
21/08/2026

Commemorating Ninoy Aquino Day with faith, zeal, and unwavering love for God and country 💚

Inspired by St. John Baptist de La Salle’s call to serve and Ninoy’s belief that "the Filipino is worth dying for," may we continue to be united in action for God and country. 🏹🇵🇭✨

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Every successful pitch begins with confidence and connection. 💼Salesmanship in Advertising (ADSALES) teaches students th...
20/08/2026

Every successful pitch begins with confidence and connection. 💼

Salesmanship in Advertising (ADSALES) teaches students the art and discipline of professional selling. From analyzing buyer behavior to crafting persuasive pitches for clients, this course is where creativity meets strategy.

Featuring Benj Perez (BS Advertising Management), who shares how ADSALES helped her out of her comfort zone and develop the confidence to network and present. Through this course, she learned that every interaction is an opportunity to connect, create, and drive real impact.

💬How did ADSALES challenge you and how did it shape the confidence you have now? Share your experiences below!

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Advocacy is advertising with purpose. 🎯Advocacy Advertising and Public Relations (ADVOCPR) introduces students to the pr...
19/08/2026

Advocacy is advertising with purpose. 🎯

Advocacy Advertising and Public Relations (ADVOCPR) introduces students to the principles of PR, media relations, and crisis management, embedding SDG-aligned values into a comprehensive campaign plan featuring a branded advocacy video.

Featuring Phillbert Ding (AB Development Studies & Minor in BS Advertising Management), who shares how ADVOCPR shifted his perspective on advertising, showing him its power to shape political narratives. Through a crisis-focused project, he learned that effective PR demands precise strategy, crisis readiness, and attention to even the smallest details.

💬 What crisis management or PR lesson from ADVOCPR has stuck with you the most? Share your experience below!

Great advertising starts with a powerful idea 💡 Advertising Visualization and Art Direction (ADVISUA) introduces student...
18/08/2026

Great advertising starts with a powerful idea 💡

Advertising Visualization and Art Direction (ADVISUA) introduces students to the strategic power of visuals, transforming consumer insights into a compelling ""Big Idea."" More than just design, this course explores how graphics act as the ""body language"" of communication, teaching students to build integrated campaigns that resonate across multiple media channels.

Featuring Thomas Serafina (BS Advertising Management), who shares that ADVISUA gave him far more than technical ex*****on. It taught him to trust the creative process, translate abstract ideas into meaningful concepts, and most importantly, proved that the strongest campaigns are never built alone, but through the collective energy of a great team.

💬 How did ADVISUA change your approach to visual storytelling or collaboration? Share your thoughts below!

Every great campaign starts with a single line. 🎯Copywriting and Creative Management (ADWRITE) equips students with the ...
17/08/2026

Every great campaign starts with a single line. 🎯

Copywriting and Creative Management (ADWRITE) equips students with the foundations to master the craft of persuasive communication while sharpening their abilities to develop creative strategies in the advertising and marketing industry.

Featuring Anjiela Singh (BS Marketing Management), she shares how ADWRITE taught her to embrace creativity with confidence and purpose. Through her BRAT-themed political jingle, she learned to go beyond aesthetics and proved that every creative element must come together to communicate a message that connects.

💬 What copywriting or creative project from ADWRITE challenged you the most and what did you learn from it? Share your experience below!

📣 ATTENTION: Incoming DMA Practicum Students (Term 1, AY 2026–2027)Please take note of the updated submission deadlines ...
15/08/2026

📣 ATTENTION: Incoming DMA Practicum Students (Term 1, AY 2026–2027)
Please take note of the updated submission deadlines for your DMA Practicum requirements, adjusted following recent changes to the grade consultation dates.

🗓️ Important Deadlines to Remember:

22 August 2026:

DMA Practicum Documents (Information sheet, student org involvement, subjects taken, and parent/guardian permission)

Early Curriculum Audit Submission (for those who can complete it early)

26 August (8:00 AM) – 27 August 2026 (5:00 PM):
Regular Curriculum Audit Submission Window (Form section will be strictly open during this period only)

🔗Submission Link: Submit your complete forms and requirements here: https://forms.gle/E7PrwGf7uvXVgDMS8

Great partnerships aren't built on promises, they're built on results. 🎯For Mr. Gian Carlo Tobias, CEO of CREAT8 Stories...
14/08/2026

Great partnerships aren't built on promises, they're built on results. 🎯

For Mr. Gian Carlo Tobias, CEO of CREAT8 Stories Inc. and a valued HTE Partner of De La Salle University, this is more than just a saying, it is proven through practice. His firsthand experience with our graduates speaks volumes about the standard of talent we cultivate.

Daryl Camit began his career as a financial analyst at JPMorgan and Northern Trust before transitioning into advertising...
13/08/2026

Daryl Camit began his career as a financial analyst at JPMorgan and Northern Trust before transitioning into advertising. He is now an award-winning Senior Copywriter at GIGIL, one of Asia's most-effective independent advertising agencies, where he develops integrated campaigns that drive business results for local and global brands. He is also a part-time faculty member at De La Salle University, where he teaches Copywriting and Creative Management.

✨Industry Partnerships that inspire creativity and excellence ✨As Head of Marketing Group at Arthaland Corporation, Ms. ...
12/08/2026

✨Industry Partnerships that inspire creativity and excellence ✨

As Head of Marketing Group at Arthaland Corporation, Ms. Pamela continues to bridge academia and industry—empowering future marketing professionals to grow through purposeful connections that inspire excellence.

Her journey reflects the Lasallian spirit of leadership, innovation, and service, shaping a new generation of marketers ready to make a difference.

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2401 Taft Avenue, Malate
Manila
1004

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