This is the official page of the Bachelor of Science in Business Administration major in Marketing Management of De La Salle-College of Saint Benilde.
From night classes to national recognition, this is our story. 🌟
The Marketing Management Program of De La Salle College of Saint Benilde began humbly under the Career Development Program, offered at night and built especially for working students and scholars determined to pursue a Lasallian business education despite the odds. What started as a program for dreamers has now grown into a benchmar
29/05/2026
Curious about what life at Benilde looks like? Come see for yourself.
Join our free Campus Tour on June 6, 2026, from 9:00 AM to 11:30 AM, and explore the spaces where you’ll learn, meet the community you’ll grow with, and experience what life at Benilde truly feels like.
Scan the QR code or register here: https://forms.gle/whRAJyHVURrywm3x5
Artwork designed by BMC intern Liezl June Bernardo, BS Tourism Management student.
29/05/2026
DAY 11: Product Is the Total Experience
Akala ng marami, product lang ang mismong item.
Pero sa marketing, product includes the whole experience.
Example:
When you buy an iPhone, hindi lang phone ang binibili mo. Kasama ang packaging, camera, ecosystem, status, and after-sales support.
💡 Takeaway:
Product includes both tangible and intangible value.
👇 Comment below:
Anong product ang binili mo not just because of the item, but because of the full experience?
🤖 AI Declaration:
This post is part of the Marketing Management Program’s project experiment on the responsible use of AI in marketing education and content creation. Final content is faculty-guided and academically reviewed.
28/05/2026
DAY 10: Brand Personality Makes Brands Feel Human
Akala ng marami, brands are just products or companies.
Pero the best brands feel like they have a personality.
Example:
Duolingo feels playful and chaotic online.
Nike feels bold and motivational.
That is why people remember them.
💡 Takeaway:
A clear personality helps brands connect emotionally.
👇 Comment below:
Kung ang favorite brand mo ay tao, anong personality niya? Funny, classy, bold, chill, or chaotic? 😄
🤖 AI Declaration:
This post is part of the Marketing Management Program’s project experiment on the responsible use of AI in marketing education and content creation. Final content is faculty-guided and academically reviewed.
27/05/2026
The Presidents of La Salle schools released a statement on the growing concerns surrounding the integrity and credibility of the Senate, calling for truth, justice, accountability, and ethical public service.
Read the full document here.
27/05/2026
Heartfelt greetings to our Muslim brothers and sisters as we celebrate Eid al-Adha.
May this sacred occasion remind us of the values of faith, sacrifice, generosity, and compassion. May your homes be filled with peace, your hearts with gratitude, and your families with abundant blessings.
Eid al-Adha Mubarak from the Benilde Marketing Management Program.
May this celebration bring joy, unity, and barakah to all. 🤍💚
27/05/2026
DAY 9: A Brand Is More Than a Logo
Akala ng marami, logo lang ang brand.
Pero ang brand ay mas malalim.
It is the feeling, meaning, story, and perception people connect with your name.
Example:
Apple is not just a bitten apple logo. It represents simplicity, creativity, and status.
💡 Takeaway:
Branding is perception, emotion, and meaning.
👇 Comment below:
Anong brand ang may strong “feeling” or personality para sa’yo?
🤖 AI Declaration:
This post is part of the Marketing Management Program’s project experiment on the responsible use of AI in marketing education and content creation. Final content is faculty-guided and academically reviewed.
26/05/2026
DAY 8: Positioning Means Owning a Space in the Mind
Akala ng marami, sapat na ang maging kilala ang brand.
Pero mas powerful kapag may clear idea na naaalala ang tao.
Example:
Jollibee = joyful Filipino comfort food.
Starbucks = premium café lifestyle.
Iyan ang positioning.
💡 Takeaway:
Strong brands are remembered for one clear idea.
👇 Comment below:
Anong brand ang una mong naiisip kapag sinabing “comfort food,” “coffee,” or “affordable fashion”?
🤖 AI Declaration:
This post is part of the Marketing Management Program’s project experiment on the responsible use of AI in marketing education and content creation. Final content is faculty-guided and academically reviewed.
25/05/2026
DAY 7: Targeting Means Choosing Who to Serve
Akala ng marami, dapat lahat ang target customer.
Pero sa marketing, hindi pwedeng lahat.
Example:
Kung milk tea shop ka near school, mas clear kung students ang target mo—not corporate executives.
Mas alam mo ang price, flavor, message, and promo na bagay sa kanila.
💡 Takeaway:
Brands cannot serve everyone effectively.
👇 Comment below:
Kung may business ka, sino ang main target customer mo?
🤖 AI Declaration:
This post is part of the Marketing Management Program’s project experiment on the responsible use of AI in marketing education and content creation. Final content is faculty-guided and academically reviewed.
24/05/2026
Classes and work operations across all Benilde campuses are suspended on Wednesday, May 27, in observance of Eid’l Adha.
Benilde Manila, Benilde Antipolo, Benilde Senior High School, and Benilde Deaf School will suspend onsite and online classes, as well as onsite and work-from-home operations.
The announcement was released via email by the Office of the Chancellor (OC) at 3 p.m. today, May 22.
Classes and work operations across all Benilde campuses are suspended on Wednesday, May 27, in observance of Eid’l Adha.
Benilde Manila, Benilde Antipolo, Benilde Senior High School, and Benilde Deaf School will suspend onsite and online classes, as well as onsite and work-from-home operations.
The announcement was released via email by the Office of the Chancellor (OC) at 3 p.m. today, May 22.