Election in the Philippines, whether local or national, has always been a concern for everyone. It is a phenomenal battle which most of the Filipinos had been waiting to witness and be part of. Although it’s almost a year before the nationwide 2016 elections, exchanging of electoral views have lately been a constant matter on screens. In fact, some possible candidates have started to create their
own publicity schemes through different kinds of gimmick, such as the use of political advertisement. As one of most influential factor taken into consideration by voters during electoral period, Political Advertisement has become a considerable tool for politicians these days. It develops diverse impressions to people which in effect can either lead to the success or downfall of the candidate. Achieving a virtuous impression is almost equivalent to winning the vote of the people, thus winning the election.
“BATO BOTO PICK: Makalalamang ka ba?” — Politician’s Chance To Win or Lose through Political Ads is a seminar that would deeply dig down the thorough consequential use of political advertisement for a political candidate. The seminar concept is comparable to the traditional and popular Filipino hand game, Bato-Bato-Pick, which is played mostly for the purpose of scoring a point by carefully thinking what weapon to use next, similar with creating a political advertisement wherein you have to play your cards right in order to score the vote of the nation. Both situations is a battle to get ahead of your opponent/s because in Bato Bato Pick and politics, it’s either you win or they win, so the question is makalalamang ka ba?
