Panorama Blog

Happy Saturday.

In preparation for my marketing class.

Marketing Lesson: Respect Your Customers

Customers DON’T buy, they CHOOSE products and brands they TRUST. When they pay, it’s a gesture of their trust.

Trust is a function of logic. You earn it once you have fulfilled all your customers’ expectations they pictured in their brain.

In business, trust is the only currency that truly matters. If you want to profit and maintain this trust, respect your market. It is the collective agreement of the market that gives or takes away the value of your product.

In building your brand, be truthful. Avoid deceiving your customers or hyping your product with falsehoods—they'll see through it. They're not naive, so don't treat them as such. Hard selling tactics are easily felt, and quick schemes for immediate returns put customers away. Manipulative tactics won't foster loyalty.

The value of your product doesn't rise as a result of what you say about it, but from what people say about how they experienced your product. For positive word of mouth, treat your customers with the respect they deserve.

Register now!

What am I doing at the European Chamber of Commerce Competency Hub?

I am introducing the principles of entrepreneurship to business organizations.

It's not the kind of entrepreneurship that deals solely with small businesses and mindsets, but rather focuses on the discipline of innovation and identifying opportunities.

I begin with a brief history of the term "entrepreneur" and conclude with an activity centered around discovering business opportunities.

Indeed, these principles are crucial, particularly considering the unpredictable nature of the contemporary business environment.

Filipinos on being shy.

“Ate, ang galing mo naman mag serve.”
“Hindi naman!” (Sabay Nora Aunor shrug)

“Ang ganda naman ng Ayos mo.”
“Hindi naman!” (Sabay Nora Aunor shrug)

This is common in the Philippines. When you commend someone for a good job or looking good, they always say, “hindi naman”. I really don’t get it. The answer can be a simple thank you or thanks or just a nod with smile will do.

“Hindi naman” is being shy, trait which most Filipinos consider positive (because they confuse being shy with being humble)but actually negative. Let me borrow the words of Pastor Ed Lapiz:

“Shyness is acquired because of lack of encouragement, lack of stimuli in the family, domineering friends, inferiority feelings, conditioning of the family, institution – people squeezing him of his uniqueness and of the energy of expressing this uniqueness.”

Shyness results to being dominated and enslaved by bullies and manipulators who use influence and money to elevate themselves to a position of power.

The fact that someone received praise means they did something worthy of recognition or they are worthy of getting one, unless the one who noticed isn’t sincere (those people placed in circle number 8 in Dante’s Inferno) in their remarks which can be identified even by the most stupid.

Take pride in what you do or how you look, most especially if you put extra effort. It doesn’t make you humble when you say hindi naman, it’s being shy. Humble and shy are different from one another. It doesn’t make you arrogant to acknowledge a positive remark with thank you, unless it was injected with sarcasm, it’s having self worth.

Which option describes you best?

1. I have no business idea and I want to know what business I can start.

2. I have a business idea and I want to know how to start.

3. I have a business idea, I know what I will do but I don't have the money to start.

Learn how Jen Chua started her dessert bus.

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Business for partners and couples.

https://www.entrepreneur.com/article/247505

http://jeffcua.com/2015/11/13/4-important-leadership-qualities/

4 Important Leadership Qualities Leadership is for everyone to learn; from bottom to top. From the start of your career, you need to have leadership skills to guide you through your business journey. Nowadays, being a leader is ve...