25/04/2026
1. The Great Return: Testing Is Mandatory (Again)
2. The Death of the Regular Decision Pool
3. The Flagship Phenomenon: Public Ivies Reach Critical Mass
4. The Emergence Of SEC Colleges
5. The International Correction: A Shifting Global Landscape
6. AI and the Two-Way Street
7. Demonstrated Interest Meets Data Analytics
Seven Major Shifts Appearing In This Year’s College Admissions
Seven Trends in College Admissions for the Class of 2030
11/04/2026
- Getting to the top of your class matters less than you think
- The personal statement is not a one-draft exercise
- Starting early creates options
- Even exceptionally strong students get rejected
Ivy League admission decisions have been released. As a college admissions expert, here's what surprised me most.
Ivy Day is when all Ivy League colleges release admission decisions. This year was historically competitive, as strong applicants were rejected.
06/04/2026
Start studying for the May and June tests!
04/04/2026
- The most competitive major at UC Berkeley was public health, with a 2% acceptance rate, and the least competitive was arts and humanities at a 25% acceptance rate.
- The most selective UCLA major for applicants was nursing with a 1% acceptance rate. Physical sciences and math had the highest acceptance rates of 15% each.
These Calif. high schools had the highest acceptances to UCLA, UC Berkeley
New data shows California high schools' acceptance rates into UC campuses.
23/03/2026
With the exception of UC San Diego, the University of California system is seeing a downward trend in undergraduate computer science majors amid looming questions about AI and traditional career paths in the field.
CS Majors Decline at UC for First Time Since Early 2000s
With the exception of UC San Diego, the University of California system is seeing a downward trend in undergraduate computer science majors amid looming questions about AI and traditional career paths in the field.
09/03/2026
SAT Review Course with Mock Test starting on April 11 for P40,000. Full SAT Mock Test only for P8500.
22/02/2026
It’s not too early to get organized for the application process.
Parental Guidance: Setting Sophomores Up for Success
It’s not too early to get organized for the application process.
07/02/2026
Hiring a college counselor is not about outsourcing stress or buying certainty. It is about choosing guidance that helps students do meaningful work, tell honest stories, and take ownership of their next chapter.
1. What Does My Student Actually Need In The College Admissions Process?
2. How Does This Counselor Define Success In College Admissions?
3. How Will College Admissions Guidance Balance Support With Student Ownership?
4 Questions To Ask Before Hiring A College Admissions Counselor
The global college admissions consulting market is a billion dollar industry. Here are 4 questions to ask before hiring a college admissions counselor.
23/01/2026
Admissions officers want to see what students “have accomplished with the resources and opportunities available” to them and understand their “potential to thrive within the unique offerings” of the university.
How is ‘merit’ defined in college admissions? You might be surprised.
Difficult to define, merit is in the eye of the beholder.