24/08/2026
🤔 Did you know? The hot spring resorts we love in Calamba and Los Baños get their water from Mount Makiling's limited groundwater.
Researchers from UPLB College of Forestry and Natural Resources found that most people visit to relax, and because resorts are accessible and affordable — but half don't know where the water actually comes from. 💦🏊♀️
The good news: tourists are willing to pay an extra 𝗣𝗛𝗣 𝟳𝟱 𝗽𝗲𝗿 𝘃𝗶𝘀𝗶𝘁 to help conserve it. That small amount can raise 𝗣𝗛𝗣 𝟭𝟱𝟵 𝗠𝗜𝗟𝗟𝗜𝗢𝗡 𝗽𝗲𝗿 𝘆𝗲𝗮𝗿 for the protection of Mount Makiling and better water management in resorts. 💚🌳
Small fee, big impact for our Makiling! ⛰
RESEARCH | Calamba City and Los Baños in Laguna benefit from the water ecosystem services of Mt. Makiling. Being a dormant volcano, it supplies hot water to springs and groundwater in the area, giving rise to a resort-based tourism industry. Over the years, the number of resorts has increased significantly, placing a toll on groundwater resources. Given the heavy reliance on groundwater by resorts in the area, this paper presents the findings of a contingent valuation (CV) study that examined tourists' knowledge of resort water sources, reasons for their visits, and their willingness to pay (WTP) for improved water conservation of Mt. Makiling.
About 50% of 492 respondents were aware of the resort’s water source, mostly saying it is hot springs, but only a few knew groundwater as the water source. The main reasons for visiting the resorts are for relaxation as well as their accessibility and affordability. The estimated mean WTP is PHP 75/visit. If captured, this can raise PHP 159.52 million/yr, with a present value of PHP 1.358 billion at a 10% discount rate over a 20-yr discounting period. The respondents’ primary motivation for WTP was conserving Mt. Makiling’s limited groundwater. Those unwilling to pay cited affordability concerns and opposition to paying for pool water recycling. Insights about implementing a CV survey online are also discussed.
This study recommends that local governments enact policies to capture WTP for improved groundwater conservation, utilizing the funds generated for Mt. Makiling management and resort water conservation measures.
Authors: Margaret M. Calderon, Analyn L. Codilan, Jan Joseph V. Dida, Vanessa M. Palma-Torres, Angela Marie S. Alducente, and Canesio D. Predo (Institute of Renewable Natural Resources, College of Forestry and Natural Resources, University of the Philippines Los Baños)
Published in the Philippine Journal of Science
Read more: https://ovpaa.up.edu.ph/research/visitors-estimated-mean-willingness-to-pay-for-water-conservation-in-mt-makiling-is-php-75-per-visit/