19/04/2026
๐๐ง ๐๐ก๐จ๐ญ๐จ๐ฌ | ๐๐๐๐-๐๐๐ ๐๐๐ญ๐ข๐ฏ๐๐ฅ๐ฒ ๐๐๐ซ๐ญ๐ข๐๐ข๐ฉ๐๐ญ๐๐ฌ ๐ข๐ง ๐ญ๐ก๐ 7๐ญ๐ก ๐๐๐๐๐ ๐๐ญ ๐๐๐-๐๐๐ง๐ข๐ฅ๐
The 7๐ญ๐ก ๐๐จ๐ซ๐ญ๐ก๐๐ซ๐ง ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐จ๐ง๐๐๐ซ๐๐ง๐๐ successfully concluded its two-day event held at the Polytechnic University of the Philippines, Sta. Mesa, Manila. With the inspiring theme โ๐น๐๐๐๐๐๐๐๐๐๐ ๐ฉ๐๐๐๐๐๐๐ ๐ญ๐๐๐๐๐๐: ๐ฐ๐๐๐๐๐๐๐๐๐, ๐บ๐๐๐๐๐๐๐๐๐๐๐๐๐, ๐๐๐
๐ซ๐๐๐๐๐๐ ๐ป๐๐๐๐๐๐๐๐๐๐๐๐๐,โ the conference brought together academics, researchers, and industry practitioners. Third-year BSA students attended as keen observers, while our fourth-year BS Accountancy students proudly represented the university through their pre-recorded research presentations.
On Day 1, Dr. Kyra Sin Kit Yeng from Sunway University, Malaysia, delivered a powerful keynote speech titled โFrom Linear to Circular: Rethinking Business Models for Sustainable and Inclusive Growth.โ This was followed by insightful plenary sessions featuring Dr. Jean Paolo Lacap from the City College of Angeles on โKey Strategies to Manage the Demand of Writing a Research,โ Dr. Emmanuel Dotong, CHIA, MBDBI, FBE from De La Salle University-Manila on โLiterature Review Using AI Tools in Research,โ and Mr. Lucrecio Delgado from Wadwanhi Foundation on โDesign Thinking, Creativity, and Innovation Management.โ
Day 2 featured vibrant simultaneous research presentations across five tracks: (1) Market Signals and Consumer Culture, (2) Human Capital, Well-being, and Service Performance, (3) Financial Behavior, Trust, and Inclusion, (4) Communities, Systems, and Public Solutions, and (5) Enterprise Resilience, Policy, and Emerging Value Chains. Our fourth-year BSAcc students shone brightly with their outstanding papers:
๐๐ง ๐๐ซ๐๐๐ค 3:
๐๐๐ง ๐๐๐ฎ๐ฅ ๐. ๐๐๐ฅ๐, ๐๐ฅ๐ฅ๐ข๐ณ ๐๐ข๐๐ง๐ง๐ ๐. ๐๐ฎ๐ฅ๐๐ฎ๐ฅ๐๐จ, ๐๐ง๐ ๐๐ซ๐จ๐ฒ ๐๐๐ซ๐จ ๐. ๐๐๐ฆ๐จ๐ฌ presented "๐ช๐๐๐๐๐๐๐๐๐๐ ๐จ๐๐๐๐๐๐๐ ๐๐ ๐ญ๐๐๐๐๐๐๐๐ ๐ณ๐๐๐๐๐๐๐ ๐ณ๐๐๐๐๐ ๐๐๐๐๐ ๐ช๐๐๐๐๐๐ ๐ฉ๐๐๐๐๐๐๐ ๐บ๐๐๐
๐๐๐๐ ๐๐ ๐ท๐๐๐๐๐ ๐๐๐
๐ท๐๐๐๐๐๐ ๐บ๐๐๐๐๐๐ ๐๐ ๐ฐ๐๐๐๐๐ ๐ต๐๐๐๐"
while ๐๐๐ซ๐ฒ ๐๐จ๐ฌ๐ ๐. ๐๐ ๐จ๐ซ๐ข๐ฅ๐ฅ๐, ๐๐๐ซ๐ข๐๐ฅ ๐๐ช๐ฎ๐ข๐ง๐จ, ๐๐ง๐ ๐๐๐ง๐ข๐๐ ๐. ๐๐๐ฒ๐๐ฌ discussed "๐ณ๐๐๐๐ ๐๐ ๐จ๐๐๐๐๐๐๐๐๐ ๐๐๐
๐จ๐๐๐๐๐๐๐๐ ๐๐ ๐ฐ๐๐๐๐๐๐๐๐ ๐ท๐๐๐๐๐ ๐๐๐
๐๐๐ ๐น๐๐๐ ๐๐ ๐ฑ๐๐ ๐บ๐๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐ช๐๐๐๐๐๐๐๐๐๐๐ ๐พ๐๐๐๐๐๐ ๐๐ ๐ณ๐๐๐๐ ๐ช๐๐๐, ๐ฐ๐๐๐๐๐ ๐ต๐๐๐๐".
๐๐ง ๐๐ซ๐๐๐ค 4:
๐๐จ๐๐ก๐๐ฅ๐ฅ ๐. ๐๐จ๐ฆ๐ข๐ง๐ ๐จ, ๐๐ก๐จ๐๐ฆ๐๐ฅ๐ ๐๐๐ง๐ง๐๐ฅ๐ข๐ ๐. ๐๐ข๐๐๐๐, ๐๐ง๐ ๐๐๐ฒ๐๐ก๐๐ฅ๐ฅ๐ ๐๐ฅ๐ฒ๐ณ๐ ๐. ๐๐๐ฆ๐๐ฒ๐จ presented "๐น๐๐๐
๐๐ ๐ซ๐๐๐๐๐๐๐๐๐๐๐๐๐: ๐ผ๐๐
๐๐๐๐๐๐๐
๐๐๐ ๐ฌ-๐ท๐๐๐๐๐๐ ๐จ๐
๐๐๐๐๐๐ ๐๐๐๐๐ ๐ท๐ผ๐ฑ ๐บ๐๐๐๐๐๐๐๐
๐๐๐ ๐๐ ๐ฐ๐๐๐๐๐ ๐ต๐๐๐๐"
๐๐ง ๐๐ซ๐๐๐ค 5:
๐๐๐ง๐ ๐๐ฌ๐ก๐ฅ๐๐ฒ ๐๐ซ๐ข๐ฌ๐ญ๐จ๐๐๐ฅ, ๐๐ฒ๐ฅ๐๐ง๐ ๐๐๐ง๐จ๐ซ, ๐๐ง๐ ๐
๐ซ๐ข๐ญ๐ณ๐ข๐ ๐๐๐ณ๐๐ฅ ๐๐ข๐ ๐๐ญ๐๐ฌ shared their study "๐ช๐๐๐๐๐๐๐๐๐๐ ๐จ๐๐๐๐๐๐๐ ๐๐ ๐ฎ๐๐๐๐ ๐จ๐๐๐๐๐๐๐๐๐ ๐จ๐๐๐๐๐๐๐๐ ๐๐๐
๐จ๐๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐ด๐๐๐๐ ๐๐๐
๐บ๐๐๐๐ ๐ฌ๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐ณ๐๐๐๐ ๐ช๐๐๐",
and ๐๐ฅ๐๐ข๐ณ๐ ๐๐๐ญ๐ก๐ฅ๐ฒ๐ง ๐. ๐๐๐ง๐ ๐๐ง๐ข, ๐๐ก๐๐ณ๐๐ฅ ๐๐ง๐ง ๐. ๐๐๐ณ๐๐ซ๐จ, ๐๐ง๐ ๐๐๐ ๐๐ง๐ ๐๐ฅ๐ข๐๐ ๐. ๐๐๐ฅ๐ฆ๐ presented "๐ญ๐๐๐๐๐๐ ๐ฐ๐๐๐๐๐๐๐๐๐๐ ๐ป๐๐ ๐ช๐๐๐๐๐๐๐๐๐ ๐๐ ๐ด๐บ๐ฌ๐ ๐จ๐๐๐๐ ๐ฝ๐๐๐๐๐๐ ๐ด๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐ณ๐๐๐๐ ๐ช๐๐๐ ๐ฐ๐๐๐๐๐ ๐ต๐๐๐๐ ๐ท๐๐๐๐๐๐๐๐๐๐"
The conference was gracefully concluded by the NPBRC Chairman, Dr. Eric S. Parilla, DBA, FBE, who inspired everyone to continue pushing the boundaries of business research for national development. A meaningful milestone for our students and a proud moment for Northwester University.
๐ฐ๐ ๐ฑ๐ท๐ฐ๐จ๐ ๐บ๐๐๐๐๐,
๐ช๐๐๐๐๐. ๐ท๐๐๐๐๐. ๐จ๐๐๐๐๐
.