06/03/2026
๐ก๐๐ช๐ฆ ๐ ๐๐๐๐ข๐ ๐ ๐ฆ๐๐๐ฑ๐ฒ๐ป๐๐ ๐๐
๐ฝ๐น๐ผ๐ฟ๐ฒ ๐๐-๐๐ฟ๐ถ๐๐ฒ๐ป ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐ป โ๐ง๐ต๐ฒ ๐๐ฑ๐ฎ๐ฝ๐๐ถ๐๐ฒ ๐๐ฟ๐ฒ๐ฎ๐๐ผ๐ฟโ ๐ฆ๐ฒ๐บ๐ถ๐ป๐ฎ๐ฟ-๐ช๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ
The 3rd-year Bachelor of Arts in Communication students under the ๐๐ข๐ ๐๐-7 ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ & ๐ ๐ผ๐ฏ๐ถ๐น๐ฒ ๐ง๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ ๐ณ๐ผ๐ฟ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป ๐ฐ๐ผ๐๐ฟ๐๐ฒ participated in a seminar-workshop titled โ๐๐ก๐ ๐๐๐๐ฉ๐ญ๐ข๐ฏ๐ ๐๐ซ๐๐๐ญ๐จ๐ซ: ๐๐ฎ๐ฅ๐ญ๐ข๐ฏ๐๐ญ๐ข๐ง๐ ๐๐ซ๐จ๐๐๐ฌ๐ฌ๐ข๐จ๐ง๐๐ฅ ๐๐ฑ๐๐๐ฅ๐ฅ๐๐ง๐๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐ ๐ ๐จ๐ ๐๐๐ง๐๐ซ๐๐ญ๐ข๐ฏ๐ ๐๐ ๐๐ง๐ ๐๐ฎ๐ฅ๐ญ๐ข๐ฆ๐๐๐ข๐ ๐๐๐ง๐๐ฌ๐๐๐ฉ๐๐ฌ,โ held at the RMMC AVR this afternoon, March 6, 2026, as part of the subject enhancement program facilitated by their course instructor Marlon C. Raรฑises, MAEd, LPT. The session explored emerging strategies in digital communication and content production, highlighting the growing role of generative AI and multimedia platforms in modern marketing and communication campaigns. Participants gained practical insights into AI prompt engineering, paid and organic advertising strategies, marketing automation, creative production, copywriting, SMS campaigns, and local marketing approaches relevant to contemporary media practice.
Serving as keynote speaker was ๐ ๐. ๐ ๐ ๐๐ฎ๐น๐น๐ฒ, a digital marketing professional with over ten years of experience supporting digital marketing operations, website content management, and performance-driven campaigns across global industries, including travel, cruise, consulting, IT, and tourism. In her lecture, Falle shared industry-based practices on optimizing digital content for search visibility, managing marketing workflows independently, and integrating AI-assisted content production into communication strategies. She also emphasized the importance of translating analytics into actionable insights, equipping student participants with practical knowledge and tools to navigate the evolving landscape of digital communication and marketing.
