SVCI - Junior Marketing Association

𝗠𝗬𝗠𝗮𝗿𝗸𝗦 𝟮𝟬𝟮𝟲 | 𝗩𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝗮𝗻 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀

Learning does not end when the summit concludes, sometimes the most powerful lessons are the ones we carry with us after the experience.

During the 3rd Mindanao Youth Marketing Summit (MYMarkS 2026), delegates from the St. Vincent’s College Incorporated gained valuable insights from industry leaders, innovators, and marketing professionals.

In this series, our delegates share their personal reflections and key takeaways from the summit, the lessons that challenged their perspectives, inspired their ambitions, and will shape their journey as future marketers.

Because MYMarkS was not just about listening to great speakers — it was about discovering ideas that will guide us forward.

Here’s what some of the Vincentians learned.

SVJMA ATTENDS MYMarkS 2026: Excellence Lives Here

The 𝗦𝘁. 𝗩𝗶𝗻𝗰𝗲𝗻𝘁’𝘀 𝗝𝘂𝗻𝗶𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 (𝗦𝗩𝗝𝗠𝗔), together with the 𝗦𝗩𝗖𝗜 – 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁, proudly participated in the 𝟯𝗿𝗱 𝗠𝗶𝗻𝗱𝗮𝗻𝗮𝗼 𝗬𝗼𝘂𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘂𝗺𝗺𝗶𝘁 (𝗠𝗬𝗠𝗮𝗿𝗸𝗦 𝟮𝟬𝟮𝟲) held last April 14–15, 2026 at the Limketkai Center Atrium in Cagayan de Oro City.

Delegates from SVCI, including students from Business Administration as well as non-business and non-marketing programs, joined hundreds of student leaders and aspiring marketers from across Mindanao in this two-day learning experience. Accompanied by their advisers Elsa E. Prejoles and Aldrien D. Catipay, the delegation traveled approximately 𝟴–𝟭𝟬 𝗵𝗼𝘂𝗿𝘀 𝗳𝗿𝗼𝗺 𝗗𝗶𝗽𝗼𝗹𝗼𝗴 𝗖𝗶𝘁𝘆 𝘁𝗼 𝗖𝗮𝗴𝗮𝘆𝗮𝗻 𝗱𝗲 𝗢𝗿𝗼 𝗖𝗶𝘁𝘆. Despite the long journey, the opportunity to learn from industry leaders, gain new perspectives, and connect with fellow marketing students made every mile worthwhile.

The journey was made even more memorable as SVJMA traveled alongside students from the RMI Junior Marketing Association of Rizal Memorial Institute of Dapitan City, Inc.. To make the trip more accessible and manageable for both schools, a bus was collectively arranged to ease the burden of commuting from Dipolog and Dapitan to Cagayan de Oro, allowing students from both institutions to safely travel and share this enriching experience together.

Organized by the Xavier University - Junior Marketing Association, Brandev, GIGIL, and Mansmith and Fielders, Inc.. 𝗠𝗬𝗠𝗮𝗿𝗸𝗦 continues to stand as the 𝗳𝗶𝗿𝘀𝘁 𝘆𝗼𝘂𝘁𝗵-𝗹𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘂𝗺𝗺𝗶𝘁 𝗶𝗻 𝗠𝗶𝗻𝗱𝗮𝗻𝗮𝗼, bringing together business students, young professionals, and industry leaders under one platform to exchange ideas, insights, and opportunities in the field of marketing.

With this year’s theme, “𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗟𝗶𝘃𝗲𝘀 𝗛𝗲𝗿𝗲,” the summit reaffirmed that world-class learning, industry exposure, and meaningful opportunities can thrive within Mindanao. Participants had the opportunity to learn from renowned industry leaders including Fredy Ong, Josiah Go, Donald Lim, Raymund Acedera, Edie Acedera, Agnes Adviento, Elpidio Paras, Jerome de la Fuente, and Gem Tero III, whose stories, insights, and expertise inspired the next generation of marketers.

Through keynote talks, industry sessions, and engaging discussions, students were encouraged to think creatively, build meaningful brands, and pursue excellence in their future careers.

SVJMA extends its heartfelt gratitude to the Xavier University – Junior Marketing Association, the speakers, partner organizations, and sponsors who made this transformative event possible. Your commitment to empowering young marketers continues to create opportunities for learning, collaboration, and growth for students across Mindanao.

As the SVJMA delegation returns home carrying new knowledge, inspiration, and meaningful connections, one message remains clear: 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝘁𝗿𝘂𝗹𝘆 𝗹𝗶𝘃𝗲𝘀 𝗵𝗲𝗿𝗲, 𝘄𝗶𝘁𝗵𝗶𝗻 𝗼𝘂𝗿 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀, 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗠𝗶𝗻𝗱𝗮𝗻𝗮𝗼 𝗶𝘁𝘀𝗲𝗹𝗳.

This experience reminds us that the journey of learning never truly ends. With grateful hearts and inspired minds, we look forward to more opportunities to grow, lead, and represent our community.

𝗗𝗮𝗴𝗵𝗮𝗻𝗴 𝘀𝗮𝗹𝗮𝗺𝗮𝘁, 𝗠𝗬𝗠𝗮𝗿𝗸𝗦 𝟮𝟬𝟮𝟲.
𝗛𝗮𝗻𝘁𝗼𝗱 𝘀𝗮 𝘀𝘂𝗻𝗼𝗱. ✨






Written by: Charlotte Laride

𝐓𝐎𝐏 𝟓: 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐂𝐎𝐌𝐏𝐄𝐓𝐈𝐓𝐈𝐎𝐍 | 𝐍𝐄𝐒𝐓𝐋𝐄́ (𝐍𝐀𝐓𝐈𝐎𝐍𝐀𝐋 𝐂𝐀𝐓𝐄𝐆𝐎𝐑𝐘)

Rising to the challenge on a national level, we proudly present the Top 5 teams under the Nestlé Category of the MYMarkS 2026 Marketing Competition. These teams have showcased exceptional thinking, backed by strong strategic direction and a clear understanding of brand building in a competitive landscape.

𝐓𝐡𝐞 𝐓𝐨𝐩 𝟓 𝐭𝐞𝐚𝐦𝐬 𝐚𝐫𝐞: 𝐉𝐮𝐬𝐚 𝐁𝐞𝐥𝐥𝐚𝐝𝐨𝐧𝐧𝐚𝐬, 𝐉𝐀𝐌𝐄𝐱𝐭𝐫𝐚𝐨𝐫𝐝𝐢𝐧𝐚𝐫𝐢𝐞𝐬, 𝐓𝐞𝐚𝐦 𝐁𝐚𝐧𝐠, 𝐇𝐚𝐰𝐚𝐤 𝐌𝐨 𝐀𝐧𝐠 𝐁𝐫𝐚𝐧𝐝, 𝐚𝐧𝐝 𝐒𝐨𝐥𝐯𝐚𝐧𝐭𝐫𝐚! Each team brought forward ideas that not only meet industry standards, but push beyond them, reflecting the kind of excellence that competes on a larger stage.
As the competition progresses, these teams continue to represent what it means to think boldly, execute with purpose, and strive for impact. The next stage awaits, and excellence only continues to rise from here.

Congratulations to our Top 5 teams—your work sets the standard for what excellence looks like.

𝗕𝗦𝗕𝗔 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
𝗖𝗹𝗮𝘀𝘀 𝗼𝗳 𝟮𝟬𝟮𝟲 🎓📈✨

Four years of deadlines, presentations, group works, cramming, marketing plans, and endless chika… and somehow we made it here.

From classroom 416 to every SVJMA Store operations, event, activity, competitions, org ganap and random tambay moments, we didn’t just become classmates, we became each other’s support system. We saw each other at our most stressed, sabay-sabay panic before presentations, nag cram sa requirements, and most especially during our 𝘁𝗵𝗲𝘀𝗶𝘀 𝗱𝗮𝘆𝘀𝘀𝘀—the sleepless nights, revisions after revisions, the "𝘵𝘩𝘦𝘴𝘪𝘴 𝘱𝘢𝘯𝘪𝘤” moments, doubts, and the constant “kaya pa ba?” questions we asked ourselves.

But through all that chaos, there was always someone ready to help, to encourage, or simply to sit beside you while figuring things out. That care and encouragement from each other made surviving college possible.

In between all the pressure were the little moments that made everything lighter—𝘁𝗵𝗲 𝘀𝗻𝗮𝗰𝗸𝗶𝗻𝗴 𝗱𝘂𝗿𝗶𝗻𝗴 𝗰𝗹𝗮𝘀𝘀, 𝘁𝗵𝗲 𝘀𝘂𝗱𝗱𝗲𝗻 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗮𝗻𝗴 𝗰𝗹𝗮𝘀𝘀𝗶𝗰 𝗺𝗼𝗺𝗲𝗻𝘁 𝗻𝗴𝗮 𝗺𝗮𝗴 𝗲𝘅𝗽𝗲𝗰𝘁 𝗻𝗮 𝗱𝗮𝘆𝗼𝗻 𝗻𝗮 𝗺𝗼-𝗮𝗺𝗯𝗮𝗴 𝗽𝗮𝗿𝗮 𝘀𝗮 𝗸𝗮𝗼𝗻 𝘀𝗶 𝗠𝗮’𝗮𝗺 𝗧𝗲𝘀. Huhu kamo jud guys. 😂

And of course, our 𝘀𝘁𝗼𝗿𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗺𝗼𝗺𝗲𝗻𝘁𝘀, paningkamot gyud padaghan kwarta… because as Marketing students, “𝘸𝘦 𝘥𝘰𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘤𝘰𝘶𝘯𝘵 𝘮𝘰𝘯𝘦𝘺, 𝘸𝘦 𝘮𝘢𝘬𝘦 𝘮𝘰𝘯𝘦𝘺.” 📈💰

Guided by our very own 𝗠𝗼𝘁𝗵𝗲𝗿 𝗠𝗮𝗿𝗶𝘁𝗲𝘀, who shaped us not only into Marketing students but into stronger and more resilient people. Certified 𝗠𝗮𝗿𝗶𝘁𝗲𝘀 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 indeed.

To our fellow Graduates Batch of 2026, thank you for the struggles we shared, the laughs, the chika, the encouragements, and the memories that made these four years unforgettable.

As we all take different paths after this, I’m wishing nothing but success and fulfillment for each one of you.

Padayon always, my fellow 𝗠𝗔𝗥𝗞𝗘𝗧𝗘𝗦. Wherever life and marketing take us next, I’ll always be rooting for all of you.

Once Marksmen, always Marksmen.
𝗟𝗲𝘇𝗴𝗼 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴! 🎓✨📊






Written by: Lottie

Congratulations, Marketers! 💙

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗼𝗳 𝗖𝗹𝗮𝘀𝘀 𝗼𝗳 𝟮𝟬𝟮𝟲! 🎓

The 𝗦𝘁. 𝗩𝗶𝗻𝗰𝗲𝗻𝘁’𝘀 𝗝𝘂𝗻𝗶𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 proudly celebrates the graduates of the 𝗕𝗮𝗰𝗵𝗲𝗹𝗼𝗿 𝗼𝗳 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗷𝗼𝗿 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – 𝗖𝗹𝗮𝘀𝘀 𝗼𝗳 𝟮𝟬𝟮𝟲.

Behind this milestone are years of dedication, perseverance, and countless moments that shaped this journey. From early mornings in classrooms to late nights finishing requirements, from presentations and research to the many challenges that tested both patience and determination—each step played a role in bringing this batch to where they are today.

College was never just about completing academic requirements. It was about growth, learning beyond the classroom, and discovering one’s potential. Through activities, organizations, collaborations, and shared experiences, this batch learned the value of leadership, teamwork, resilience, and commitment.

Along the way were moments of doubt and exhaustion, but also laughter, friendships, encouragement, and memories that made every challenge worthwhile. These experiences became the foundation that prepared each graduate to step forward with confidence into the next chapter of their lives.

Today, we celebrate not only the completion of a degree but the journey that made it meaningful. The 𝗕𝗦𝗕𝗔 𝗖𝗹𝗮𝘀𝘀 𝗼𝗳 𝟮𝟬𝟮𝟲 now moves forward carrying the knowledge, skills, and values that will guide them as future professionals, leaders, and changemakers.

May this milestone be the beginning of even greater achievements and opportunities ahead.

𝗖𝗼𝗻𝗴𝗿𝗮𝘁𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀, 𝗚𝗿𝗮𝗱𝘂𝗮𝘁𝗲𝘀 𝗼𝗳 𝗕𝗮𝘁𝗰𝗵 𝟮𝟬𝟮𝟲.
𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗮𝘄𝗮𝗶𝘁𝘀 𝘆𝗼𝘂. 🎓✨

Written and Layout by: Lottie

𝗧𝗵𝗲 𝟯𝟴𝘁𝗵 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘀' 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 (𝗥𝗗𝗧𝗣) 𝗽𝘂𝘀𝗵𝗲𝗱 𝗺𝗲 𝗳𝗮𝗿 𝗯𝗲𝘆𝗼𝗻𝗱 𝗺𝘆 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝘇𝗼𝗻𝗲 𝗶𝗻 𝘄𝗮𝘆𝘀 𝗜 𝗻𝗲𝘃𝗲𝗿 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱.

Coming from Mindanao, specifically Zamboanga del Norte, I’ve always known that opportunities don’t easily come—you create them. RDTP challenged me to speak up, reach out, and take initiative, even when I was unsure of myself. Through hands-on tasks, constant learning, and real responsibilities, I discovered strengths I didn’t know I had and grew in leadership, communication, and confidence.

More than building new skills, RDTP tested and refined the leadership and service I already practiced. It taught me resilience, consistency, and the importance of serving with heart—not just for my local Vincentian community, but across Mindanao and the entire Philippines. The program showed me that growth happens when you choose courage over comfort and purpose over fear. RDTP doesn’t just prepare you for a role; it prepares you to do the extra work, create impact, open opportunities for others, and lead with intention. It fueled my desire to do more, become more, and continuously grow as a leader in service. 𝗣𝗝𝗠𝗔’𝘀 𝗥𝗗𝗧𝗣 𝗽𝘂𝘀𝗵𝗲𝘀 𝘆𝗼𝘂 𝗯𝗲𝘆𝗼𝗻𝗱 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝘄𝗮𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲—𝗮𝗻𝗱 𝗶𝘁 𝗶𝘀 𝗳𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗮𝗿𝗲 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝗿𝗶𝘀𝗸 𝗮𝗻𝗱 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗵𝗮𝘁 𝗰𝗼𝗺𝗲𝘀 𝘄𝗶𝘁𝗵 𝗶𝘁.

I’m honored and proud to be one of the 38th Regional Directors of PJMA, continuing the mission of "𝒕𝒂𝒑𝒑𝒊𝒏𝒈 𝒕𝒉𝒆 𝒖𝒏𝒕𝒂𝒑𝒑𝒆𝒅 𝒂𝒏𝒅 𝒓𝒆𝒂𝒄𝒉𝒊𝒏𝒈 𝒕𝒉𝒆 𝒖𝒏𝒓𝒆𝒂𝒄𝒉𝒆𝒅".

All for SVCI and SVJMA! 💙✨

Apply now and start your RDTP journey! https://tinyurl.com/RDTP-Application-2526.

𝗟𝗔𝗠𝗕𝗜𝗚𝗜𝗧 𝟮𝟬𝟮𝟲

From marching with pride in the vibrant parade to running full operations at our booth, SVJMA was truly in action during Lambigit 2026. The day was filled with color, energy, music, and the unmistakable spirit of celebration, followed by hours of service, teamwork, and non-stop interactions with fellow Vincentians.

After the parade, the work continued behind the scenes and at the frontlines — welcoming customers, preparing products, assisting visitors, and making sure everything ran smoothly despite the crowd and busy atmosphere. It was both exhausting and fulfilling, showing what teamwork and shared purpose can accomplish.

Thank you to everyone who visited, supported, and shared smiles with us. Moments like these remind us that beyond the festivities, Lambigit is about unity, service, and creating memories together as one Vincentian community.

SVJMA in action — proud to serve, proud to represent.