JMCFI Research Development & Publication

Happy Birthday to our esteemed Research Director, Dr. John Vianne B. Murcia!🥳

We are truly grateful for your unwavering guidance, wisdom, and dedication to academic excellence and research development. Your leadership continues to inspire us to uphold integrity, innovation, and rigor in our scholarly pursuits.

May this special day bring you good health, happiness, and continued success. Wishing you many more years of meaningful service and remarkable achievements.

📣 HAPPENING THIS MONDAY, October 27, 2025. 10:00 AM, at the JMCFI College of Law Lobby.

🎓 1st JMCFI Faculty Public Lecture Series
🧠📚💡Join us as Dr. Eulalia M. Casili will be discussing how children in conflict with the law (CICL) conceptualises peace and peace-making.
👀 We'd love to see you there!

📣 HAPPENING THIS MONDAY, October 27, 2025. 10:00 AM, at the
JMCFI College of Law Lobby

🎓 1st JMCFI Faculty Public Lecture Series
🧠📚💡Join us as Mr. Allan A. Magsipoc will be discussing TPACK domains of teachers in private HEIs and how perceived levels of these domains vary according to student characteristics, becoming a basis for tailor-fitting pedagogical interventions in college courses.
👀 We'd love to see you there!

𝙉𝙀𝙒 J𝙊𝙐𝙍𝙉𝘼𝙇 𝙄𝙎𝙎𝙐𝙀 𝙍𝙀𝙇𝙀𝘼𝙎𝙀𝘿!!!

Volume 2, Issue 3, Business and Organization Studies e-Journal

Link: https://ieesjournals.com/index.php/bosej/issue/view/25

Message from the Editor
It is with great enthusiasm that we present Volume 2, Issue 3 of the Business and Organization Studies e-Journal (BOSeJ)—a continuing platform for rigorous research that bridges local insight and global relevance. As the research landscape transforms in the wake of digital transformation and economic convergence, the principle of glocalization—the simultaneous embrace of local specificity and global applicability—has become a vital compass for advancing scholarly discourse.

This issue gathers empirical works from diverse subfields of business, finance, consumer behavior, organizational studies, and public management, all of which reflect the pressing need to ground global knowledge systems in the realities of the Filipino experience. These studies not only explore real-world problems but offer frameworks and recommendations that are adaptable to similar contexts across Southeast Asia and other emerging economies.

We open this issue with a nuanced investigation of personal loan preferences among bank borrowers in Mati City, offering a glimpse into how financial behavior is shaped by localized attributes like collateral, repayment modes, and community trust. Following this is another conjoint analysis study focusing on farmers’ preferences for agricultural loan products in Digos City, underscoring the need for crop cycle-aligned, farmer-centered lending programs—a call that resonates with food security advocates and rural finance policymakers worldwide.

Next, we feature a data-intensive study that harnesses predictive modeling to understand airline passenger satisfaction. Drawing from a large open dataset, the study identifies digital touchpoints—such as online booking and boarding—as key satisfaction drivers, reinforcing how analytics-driven research can inform service quality improvement in high-competition industries.

Continuing the theme of community resilience, we present a cross-sectional analysis of disaster preparedness among local government employees in Digos City, emphasizing the gendered nuances in perceived readiness. As climate change and disaster risk reduction demand integrated governance, such studies offer crucial inputs for inclusive policy reform.

Finally, this volume is anchored by a study on consumer psychographics and customer satisfaction in Davao City coffeeshops, which examines how personality, lifestyle, and consumption values shape consumer-brand interaction. The findings not only illuminate shifting urban consumption patterns but also guide SME branding strategies in competitive retail environments.

Across all these works, what stands out is the conscious effort to contextualize empirical inquiry within the unique social, economic, and cultural contours of Philippine communities, while applying frameworks and methodologies that allow for scalability and comparative relevance. This embodies BOSeJ’s vision of becoming a hub for glocal knowledge—research that is rooted in place, yet radiates outward in utility and meaning.

On behalf of the Editorial Board, I extend our sincere appreciation to our peer reviewers, whose expertise and generosity strengthened the quality of this issue. We likewise thank our authors for their commitment to scholarly integrity and grounded research. As always, we invite readers and contributors to continue submitting works that not only inform but also inspire—especially those that speak to the lived experiences of businesses, communities, and institutions navigating the tides of change.

Celebrating the pillars of education and the champions of learning — our dedicated teachers! Thank you for your commitment to shaping the future. 👩‍🏫👨‍🏫

Happy Research Administrators Day! 🎉

Today, we celebrate the invaluable contributions of our Research Administrators, whose dedication ensures that research projects run smoothly and successfully. Their hard work behind the scenes—managing processes, supporting students, faculty, and staff, and upholding standards—makes a lasting impact on innovation and discovery.

We honor and thank all Research Administrators for their commitment, perseverance, and passion in advancing knowledge and fostering a culture of research excellence. Your role may often be quiet, but your impact is truly profound. 💡📚✨

Behind every great discovery is a research administrator making it possible.

Happy Research Administrators Day!

IN PHOTOS | Today, the Jose Maria College Foundation proudly took part in the deliberations of the City Council of Davao City as our QA Director Engr. Jose Rosener Guyano represented the RDPO and the institution itself in the signing discussions of a five-year Memorandum of Understanding with the City Government of Davao.

This partnership highlights a strong commitment to collaboration in research and development, particularly in the areas of disaster risk reduction and mitigation, community extension, and training services. Over the next five years, both institutions will work hand in hand to build safer, more resilient communities through meaningful programs and shared expertise.

RDPO look forward to this journey of service and innovation with the City Government of Davao. Together, we strengthen not only partnerships but also our responsibility to the community.

Jose Maria College Foundation, Inc. (JMCFI) proudly announces the participation of two of our esteemed faculty members in the 2025 Annual Scientific Conference and 23rd NRCP Mindanao Regional Cluster (MRC) Assembly, held on September 18, 2025, at the University of Southeastern Philippines (USEP), Davao City.

Our delegates, both Associate Members of the National Research Council of the Philippines (NRCP) Division VIII, were:
▪️ Dr. Josefina D. Ortega, Vice-President for Institutional Affairs
▪️ Mr. Ronnie D. Mendoza, RDPO Assistant Director for Social Sciences

A highlight of the event was the formal oath-taking of Dr. Ortega, who officially cemented her membership into the prestigious council.

This active engagement underscores JMCFI's unwavering commitment to advancing research and development in Mindanao. By collaborating with the nation's top scientists and policy experts, our faculty member-researchers contribute to scientific advancements and policy-driven solutions for our region's most pressing challenges.

With this, JMCFI now boasts a strong contingent of five dedicated researchers within the NRCP: four Associate Members and one Regular Member.

We congratulate Dr. Ortega and Mr. Mendoza on this significant achievement! Their involvement strengthens our institution's role as a catalyst for innovation and sustainable, inclusive development in our communities.

🥳🥳🥳

𝐉𝐌𝐂𝐅𝐈, 𝐊𝐌𝐈𝐓𝐋-𝐂𝐡𝐮𝐦𝐩𝐡𝐨𝐧 𝐂𝐚𝐦𝐩𝐮𝐬 𝐨𝐟 𝐓𝐡𝐚𝐢𝐥𝐚𝐧𝐝 𝐢𝐧𝐤 𝐌𝐎𝐔 𝐟𝐨𝐫 𝐚𝐜𝐚𝐝𝐞𝐦𝐢𝐜 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧

Jose Maria College Foundation, Inc. (JMCFI) in Davao City formally signed a Memorandum of Understanding (MOU) with King Mongkut's Institute of Technology Ladkrabang (KMITL) Prince of Chumphon Campus in Thailand on Tuesday, September 17, 2025, marking the start of a new international academic partnership.

The virtual ceremony, attended by officials, faculty, and researchers from both institutions, signified a mutual commitment to foster academic and educational cooperation across borders.

Among the notable attendees were KMITL Prince of Chumphon Campus Vice President Assoc. Prof. Dr. Siriwan Srisang, Director of Academic Resources Division Ms. Kanokwan Ruamyod, and faculty members Dr. Albert Braga, Dr. Naruethai Chanthap, and Ms. Yenying Chongchit.

Representing JMCFI were School President Dr. Jose Maria S.E. Gonzales, Vice President for Academic Affairs Dr. Melchor Q. Bombeo, Vice President for Institutional Affairs Dr. Josefina D. Ortega, International Relations Officer Dr. John Vianne B. Murcia, and other academic leaders.

Delivering the opening remarks was Dr. Raymund Palayon of KMITL’s General Education Department, who highlighted the importance of international academic linkages. Dr. Ortega then presented the purpose of the MOU, emphasizing shared goals of research collaboration, faculty and student exchanges, and the development of joint academic programs.

The highlight of the program was the simultaneous signing of the MOU on hard copies from both locations, symbolically sealed through the virtual platform. Messages of support and optimism followed, led by Dr. Srisang of KMITL and Dr. Gonzales of JMCFI, both underscoring their commitment to making the collaboration impactful and sustainable.

In his closing remarks, Dr. Murcia, JMCFI’s Director for Research Development and Publication, reaffirmed the institution’s dedication to global partnerships in advancing research and academic innovation.

The ceremony concluded with a virtual group photo, capturing the historic moment for both institutions.

With this collaboration, JMCFI and KMITL aim to strengthen international education, promote cross-cultural exchange, and pursue joint initiatives that will benefit both the Philippine and Thai academic communities.

📣Official Announcement | International Academic Partnership 🌏✍️

Jose Maria College Foundation, Inc. (JMCFI), Philippines proudly formalized a five-year partnership with King Mongkut’s Institute of Technology Ladkrabang (KMITL), Thailand through a Virtual Memorandum of Understanding (MoU) Signing held on September 17, 2025.

This collaboration signifies a strong commitment between the two institutions to:
✅ Share best practices in instruction, training, and research and development (R&D).
✅ Establish bilateral internationalization agreements that foster faculty, student, and research exchanges.
✅ Strengthen institutional capacities to adapt to the evolving global education landscape.

Through this partnership, JMCFI reaffirms its dedication to contributing to the United Nations Sustainable Development Goals (SDGs), particularly:

SDG 4: Quality Education—by advancing excellence in instruction and training.
SDG 9: Industry, Innovation, and Infrastructure—by promoting collaborative R&D projects.
SDG 17: Partnerships for the Goals—by building meaningful international academic linkages.

This MoU is a milestone in JMCFI’s journey towards global competitiveness, aligning with its mission to produce adaptive, innovative, and globally competent graduates while strengthening international partnerships that benefit its academic community and stakeholders.

🤝 Together, JMCFI and KMITL will work to co-create impactful knowledge, nurture global perspectives, and prepare learners to lead in an interconnected world.