Society of Hospitality Management Students

𝙃𝘼𝙋𝙋𝙔 𝘽𝙄𝙍𝙏𝙃𝘿𝘼𝙔, 𝙁𝙍𝘼𝙉𝘾𝙄𝙎! 💙

Happy birthday to a hardworking and goal-driven leader of SoHMS! Even as a student, you already show discipline, determination, and the drive to grow not just for yourself but also for your family and the people around you. You inspire others with the way you plan, lead, and give your best in everything you do, whether in academics, events, or organizational work.

May this year bring you closer to your dreams, and may you keep learning, improving, and building a bright future step by step. Enjoy every moment of your special day, Francis!

𝐁𝐒𝐇𝐌 𝟐𝐧𝐝 𝐒𝐞𝐦𝐞𝐬𝐭𝐞𝐫 𝐎𝐫𝐢𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 | 𝐀.𝐘. 𝟐𝟎𝟐𝟓–𝟐𝟎𝟐𝟔

The Bachelor of Science in Hospitality Management (BSHM) Program of the College of Business Administration officially kicked off the second semester of A.Y. 2025–2026 through a virtual Program Orientation held on January 23, 2026, via Google Meet. Spearheaded by the Society of Hospitality Management Students (SoHMS), the activity served as an essential starting point for students as they prepared to navigate the academic and professional demands of the semester ahead.

The orientation focused on aligning students with the program’s academic direction by laying out key policies, expectations, and learning guidelines relevant to hospitality education. The program began with a motivating message from Dr. Edeliza S. Gonzales, CBA Dean, who reminded students that excellence in hospitality begins with discipline, responsibility, and a strong professional mindset. To further establish guidance and approachability, Dr. Suzette C. Quico, BSHM Program Head, formally introduced the BSHM faculty, reinforcing a sense of community and mentorship within the program.

Ensuring the program’s smooth flow were the event’s emcees, Chaira R. Medida and Yasmeen Dhareem S. Fresnido, whose energy and coordination kept participants engaged throughout the session. A series of discussions followed, led by faculty members who addressed crucial aspects of student life and learning. Dr. Ma. Joy G. Soriano, CBA Associate Dean, presented the program-related activities; Dr. James T. Antonio discussed the proper Hospitality Management uniforms; Dr. Sharon L. Binoya explained the grading system; Dr. Nowa Cyhryl C. Balderas introduced the learning modalities and utilization of the USeP Virtual Environment (UVE); Dr. Argie Roy G. Busalla emphasized proper classroom etiquette and professional conduct; and Dr. Elisa E. Braganza, OSAS College Coordinator, presented the Hospitality Management facilities and laboratories available for students’ experiential learning, including proper procedures for booking and utilization to maximize hands-on training opportunities.

ClaroVista Phil, Ediphi, and Lakbay Davao Travel were also given the opportunity to present their PowerPoint presentations, allowing them to introduce their organizations and highlight the internship opportunities they offer to BSHM students. Through these presentations, students gained valuable insights into industry practices and potential career pathways in hospitality and tourism. The BSHM community extends its appreciation to these internship partners for sharing their time, expertise, and industry perspectives with the students.

An interactive Open Forum followed, providing students with a platform to raise concerns, seek clarifications, and actively engage with faculty and organizers. The program concluded with the closing remarks of Dr. Quico, who encouraged students to remain resilient, committed, and open to continuous growth throughout A.Y. 2025–2026.

The success of the orientation was made possible through the hard work and collaboration of the SoHMS officers and committees, including the Technical and Attendance Committee composed of Francis Miguel D. Isip, Anthony Joseph B. Diang, Lyka Grace C. Gabatilla, Arienne Patricia I. Gato, and Jay Clint T. Busog; the Creatives Committee composed of Pearlie Grace U. Aupe and Marhea Sherisa L. Pedral; the Productions Committee composed of John Mark Anthony B. Quino; the Secretariat Committee composed of Karelle Jane V. Bustamante and Kimberly Charm G. Traya; the Logistics Committee composed of Lorin Mary A. Intong and Joshua B. Ruaya; and the Floor Manager, Xenia Mae R. Bagasina.

This orientation highlighted the College’s commitment to student-focused learning, academic excellence, and holistic growth. Congratulations to the SoHMS officers, BSHM faculty, and organizers for a meaningful and impactful program.

𝙃𝘼𝙋𝙋𝙔 𝘽𝙄𝙍𝙏𝙃𝘿𝘼𝙔, 𝙅𝘼𝙉𝙉𝘼! 🎉

Happy birthday to our inspiring SoHMS 3rd Year Representative! Your empathy, pro-activeness, and strong work ethic show how serious you are in reaching your goals. You lead with purpose, stay focused on what truly matters, and consistently push yourself to grow and improve for yourself and for the people you serve.

May this year bring you new opportunities, fulfilled dreams, and more reasons to be proud of how far you’ve come. Have a wonderful birthday, Janna! 💙

𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐚𝐧𝐝 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐨𝐧 𝐨𝐟 𝐔𝐒𝐞𝐏 𝐁𝐒𝐇𝐌 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬 𝐚𝐧𝐝 𝐒𝐨𝐮𝐭𝐡 𝐊𝐨𝐫𝐞𝐚

The Fourth-Year Bachelor of Science in Hospitality Management (BSHM) students of the University of Southeastern Philippines conducted an International Educational Tour (IET) 2025 from 04–11 November 2025, traversing selected learning sites in the Philippines and the Republic of Korea. The program was conceptualized as an experiential learning intervention designed to operationalize theory-to-practice integration in hospitality, tourism, and service management education.

The domestic component of the tour commenced in Manila and Laguna, where students undertook an industrial exposure visit to Gardenia Philippines. This engagement enabled participants to observe contemporary automated production systems, quality assurance frameworks, and food safety governance structures in high-volume manufacturing environments. Complementary learning activities were undertaken at the National Museum of the Philippines, Intramuros, and Fort Santiago, reinforcing critical reflection on the role of heritage conservation and historical narratives in sustainable tourism development and destination positioning.

Professional exposure was further enhanced through a technical and operational seminar conducted by MacroAsia Catering Services, which highlighted inflight catering logistics, aviation service protocols, and service quality management systems. Observational and reflective learning continued through hotel facility familiarization exercises and gastronomic tourism modules in Binondo, emphasizing the value of food heritage as a dimension of cultural tourism and entrepreneurial practice.

The international phase of the program was implemented in Seoul, Republic of Korea, beginning with an institutional exposure visit to Seoul National University. The visit functioned as a comparative academic lens through which students examined curricular internationalization, campus-based hospitality services, and global standards in higher education tourism-related programs. Applied learning was reinforced through a site-based analysis at Everland, where students engaged in structured observation of theme park management models, visitor circulation systems, and guest experience engineering.

Cultural immersion was positioned as one of the main elements of the program. Key learning sites included Nami Island, Petite France, and N Seoul Tower, which served as empirical contexts for analyzing destination branding, experiential tourism frameworks, and urban visitor mobility. Heritage-based learning was further highlighted through engagements at Gyeongbokgung Palace and the National Folk Museum of Korea. Participatory workshops, including kimchi production and traditional hanbok wearing, were integrated to advance intercultural competence, embodied learning, and service empathy formation.

Contemporary urban tourism dynamics were examined through structured field observations at COEX Starfield Library, K-POP Star Road, Seoul Forest, and selected commercial and youth-oriented districts. These environments functioned as living laboratories for analyzing creative tourism, popular culture commodification, and the spatial organization of leisure economies.

The International Educational Tour 2025 demonstrates the strategic value of transnational field-based learning in hospitality and tourism education. The program contributed to the development of professional reflexivity, cross-cultural literacy, and operational awareness among participants, while reinforcing the institutional internationalization agenda of the College of Business Administration. The successful completion of the tour affirms the role of experiential learning in producing globally competent hospitality and tourism graduates.

[𝐒𝐄𝐌𝐈𝐍𝐀𝐑 𝐑𝐄𝐂𝐀𝐏] 𝐁𝐒𝐇𝐌 𝟐𝐧𝐝-𝐘𝐞𝐚𝐫 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬 - 𝐅𝐢𝐥𝐢𝐩𝐢𝐧𝐨 𝐁𝐫𝐚𝐧𝐝 𝐨𝐟 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 (𝐅𝐁𝐒𝐄) 𝐒𝐞𝐦𝐢𝐧𝐚𝐫 𝟐𝟎𝟐𝟓 𝐚𝐭 𝐓𝐡𝐞 𝐑𝐨𝐲𝐚𝐥 𝐌𝐚𝐧𝐝𝐚𝐲𝐚 𝐇𝐨𝐭𝐞𝐥

The BSHM 2nd-Year Students successfully concluded their Filipino Brand of Service Excellence (FBSE) Seminar held last November 17, 2025, at The Royal Mandaya Hotel, carrying with them the spirit of hospitality through the greeting, “Mabuhay og Madayaw!” The activity allowed the students to immerse themselves in the warmth, hospitality, and service culture that truly reflect the Filipino identity.

This one-day seminar deepened the students’ understanding of what genuine Filipino hospitality means. They learned that hospitality is more than a skill—it is a mindset rooted in compassion, respect, and cultural pride. The insights they gained strengthened their character, enhanced their professionalism, and prepared them for real-life situations in the hospitality industry.

We express our sincere gratitude to the College of Business Administration—our Associate Dean, Dr. Arggie Roy G. Busalla; our Program Head, Dr. Ma. Joy G. Soriano; and the BSHM faculty who joined us: FBSE Trainer Dr. Suzette C. Quico, Dr. Eliza Braganza, and BSHM Property Custodian Ma’am Rosil Mae U. Amistad. Their guidance and support played a vital role in the success of this seminar.

As the seminar concluded, the students were inspired to embrace the hospitality industry with humility, passion, and a stronger commitment to excellent service. May the lessons they gained guide them as future hospitality professionals, and may the warmth of Filipino service continue to spread kindness wherever they go. The seminar ended with the heartfelt words: “Salamat, ingat po kayo.”

[𝙍𝙀𝘾𝙀𝙉𝙏𝙇𝙔] 𝐁𝐒𝐇𝐌 𝟒𝐭𝐡 𝐘𝐞𝐚𝐫 𝐏𝐫𝐞-𝐃𝐞𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭 𝐎𝐫𝐢𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝟐𝟎𝟐𝟓

𝘼 𝘿𝙖𝙮 𝙤𝙛 𝙋𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡 𝙋𝙧𝙚𝙥𝙖𝙧𝙖𝙩𝙞𝙤𝙣 & 𝙈𝙚𝙖𝙣𝙞𝙣𝙜𝙛𝙪𝙡 𝙇𝙚𝙖𝙧𝙣𝙞𝙣𝙜 ✨

The BSHM 4th-Year Pre-Deployment Orientation 2025 was successfully conducted as a full-day program designed to prepare students for their upcoming industry immersion.

The orientation featured comprehensive discussions on Gender Sensitivity by Mr. Genesesly R. Tahoy, Mr. Ramon Conjugacion for Sexual Harassment Awareness, Mr. Lounin C. Pono for Ethics in the Workplace, and Ms. Alona Banzali for Personality Development and Corporate Dressing. Their guidance offered our students valuable perspectives on cultivating respect, accountability, and integrity in the workplace.

Our gratitude also goes to the administration and faculty of the College of Business Administration, to our College Dean Dr. Edeliza S. Gonzales, CBA Associate Dean Dr. Arggie Roy G. Busalla, our Program Head Dr. Ma. Joy G. Soriano, along with the dedicated BSHM faculty and event organizers who ensured the smooth flow and meaningful ex*****on of the entire program.

As our BSHM students move closer to their deployment, we encourage them to uphold the values of humility, professionalism, and responsible service at all times. May the knowledge and lessons they gained during this orientation serve as a strong foundation as they begin their journey in the hospitality industry.

𝙃𝘼𝙋𝙋𝙔 𝘽𝙄𝙍𝙏𝙃𝘿𝘼𝙔, 𝙏𝙀𝘿𝘿𝙔! 🎉

Happy birthday to our amazing SoHMS 4th Year Representative! Thank you for always being helpful, responsible, and committed to doing what is right. You may be strict with rules, but you balance it with being jolly, funny, and a natural joker. Even when you look serious or end up sleeping a lot, we know it is because you are a truly hardworking and dedicated leader.

Wishing you more success, happiness, and strength in everything you do. Enjoy your special day, Teddy! Keep inspiring and leading with heart. 💙

𝐁𝐒𝐇𝐌 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬 𝐆𝐚𝐢𝐧 𝐑𝐞𝐚𝐥-𝐖𝐨𝐫𝐥𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐭 𝐒𝐚𝐥𝐨𝐦𝐞’𝐬 𝐆𝐚𝐫𝐝𝐞𝐧 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐄𝐱𝐩𝐨𝐬𝐮𝐫𝐞 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐲

The College of Business Administration – BS Hospitality Management (CBA/BSHM) proudly highlights the successful Industry Exposure Activity held on November 18, 2025, at Salome’s Garden Restaurant. This activity reinforced the learning objectives of HPC 111 – Fundamentals of Food Service Operation and THC 111 – Risk Management, providing first-year BSHM students with meaningful, real-world experiences that complemented their classroom instruction.

During the exposure, students observed both front-of-house and back-of-house operations, allowing them to gain insights into service procedures, workflow efficiency, food preparation processes, and safety practices essential in hospitality operations.

A key highlight of the activity was the inspirational talk delivered by Chef Salome San Jose, owner of Salome’s Garden. She shared her remarkable journey—from starting a modest karinderya with minimal capital to becoming one of Davao City’s most esteemed catering entrepreneurs, now capable of serving up to 8,000 guests. Her story of dedication, resilience, and passion deeply inspired the students and strengthened their motivation to pursue excellence in the hospitality industry.

The program opened with Welcome Remarks delivered by Dr. Elisa E. Braganza, who also presented the Rationale of the Activity. This was followed by an Inspirational Message from Dr. Arggie Roy Busalla, CBA Associate Dean, which set a motivating tone for the rest of the program. The session continued with an insightful talk from the Resource Speaker, Chef Salome San Jose, followed by a guided tour of the production and service areas where students observed actual restaurant operations. An engaging Open Forum allowed students to deepen their understanding through direct interaction with the speaker. The activity concluded with the awarding of the Certificate of Appreciation and the Closing Remarks delivered by Dr. Ma Joy G. Soriano, BSHM Program Head.

This activity provided students with a comprehensive and meaningful understanding of restaurant operations, enhancing their readiness for future internships and professional practice in the hospitality and food service sectors.

The College extends its sincere appreciation to Salome’s Garden Restaurant for their hospitality and the valuable insights shared with our learners.

[Recently Concluded] College of Business Administration Conducts FBSE Training for BSHM Students

The College of Business Administration, through the Bachelor of Science in Hospitality Management (BSHM) Program, formally conducted the Filipino Brand of Service Excellence (FBSE) Training for second-year BSHM students on 20 November 2025 at the Royal Mandaya Hotel. This activity reflects the University’s commitment to strengthening professional competencies and aligning academic instruction with contemporary standards and practices in the hospitality and tourism sector.

The initiative aims to instill in students the foundational principles of Filipino hospitality, enhance their customer service skills, and support the Department of Tourism’s continuing advocacy to promote the Filipino Brand of Service Excellence as a national service identity. It likewise seeks to cultivate the students’ ability to apply FBSE principles in diverse service settings, thereby reinforcing their preparedness for industry engagement.

The program commenced with the formal introduction of the resource speaker by Dr. Elisa E. Braganza. The training was delivered by Dr. Suzette C. Quico, the designated in-house FBSE Trainer, who provided a comprehensive presentation on the values, standards, and operational applications of FBSE. The activity was facilitated by Dr. Ma. Joy G. Soriano as part of the academic enrichment component of the Hospitality Management course. The session concluded with closing remarks from Dr. Arggie Roy Busalla, who underscored the indispensable role of service excellence in elevating the global competitiveness of Filipino hospitality professionals.

The training was designed to instill in students the core values that characterize Filipino hospitality while strengthening their competencies in service delivery and customer relations. It further supports the Department of Tourism’s initiative to institutionalize the Filipino Brand of Service Excellence across the service sector. Through this activity, participants are expected to demonstrate the ability to apply FBSE standards and principles in various customer interactions and service-related engagements, thereby reflecting heightened professionalism and adherence to industry expectations.

The College extends its commendation to all participating students for their exemplary involvement and to the faculty members who contributed to the successful implementation of the activity. This undertaking reaffirms the University’s dedication to fostering academic rigor, industry relevance, and service-oriented leadership among its learners.

[𝐇𝐀𝐏𝐏𝐘 𝐁𝐈𝐑𝐓𝐇𝐃𝐀𝐘] 🍰🎉

A professor who instills values, knowledge, and discipline, while going beyond the classroom by sharing her own experiences—making every discussion more engaging and meaningful. Doc Suzette is not just a professor but also like a mother who nurtures her students with wisdom, care, and dedication.

The Society of Hospitality Management Students wishes you a joyful and prosperous birthday, with good health as you continue to guide future hoteliers and food innovators with pride and commitment.

[𝐑𝐄𝐂𝐄𝐍𝐓𝐋𝐘]

𝘽𝙪𝙞𝙡𝙙𝙞𝙣𝙜 𝙩𝙝𝙚 𝙁𝙪𝙩𝙪𝙧𝙚 𝙤𝙛 𝙃𝙤𝙨𝙥𝙞𝙩𝙖𝙡𝙞𝙩𝙮: 𝘖𝘳𝘪𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘏𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘴 & 𝘞𝘢𝘳𝘮 𝘞𝘦𝘭𝘤𝘰𝘮𝘦! ✨

Welcome aboard, future hospitality leaders! 🚢 A huge shoutout to our amazing freshies and newly enrolled seniors in Hospitality Management who joined the program orientation last August 20, 2025.

We extend our heartfelt gratitude to our College Dean, Dr. Edeliza S. Gonzales, CBA Associate Dean, Dr. Arggie Roy G. Busalla, our Program Head, Dr. Ma. Joy G. Soriano, CBA Faculty Association President, Dr. Sharon L. Binoya, College PAD/OSAS Coordinator, Dr. Elisa E. Braganza, and to our esteemed faculty members: Dr. Nowa Cyrhyl C. Balderas, Dr. Suzette C. Quico, Dr. Xennie Y. Tupas, Ms. Candy Caryl D. Nuez, Mr. Andy Gui, and Ms. Rosil Mae U. Amistad, our HM Laboratory Custodian.

As you embark on this exciting chapter, always carry with you the values of kindness, innovation, and resilience. Together, we will create unforgettable experiences and shape the future of hospitality. The journey to excellence begins now! 🚀🎓