Mx. Elle PH

Who says dissecting cooperative by-laws has to be boring?
Today, our BS Marketing students turned legal analysis into an active classroom adventure with a by-laws scavenger hunt for Marketing Elective 1 (Social Marketing for Cooperatives and MSMEs). Teams raced against the clock to navigate governance rules, voting caps, and surplus allocations straight from policy documents. Watching everyone collaborate proved that learning cooperative compliance can be both engaging and competitive.
Great job applying sharp critical thinking today, marketers!

Congratulations to this amazing BS Marketing team for a strong and well‑delivered thesis proposal defense today. Their study explores how Gen Z young professionals in Davao City weigh different features of Buy Now, Pay Later services—giving fresh insights into what truly matters to this growing market segment.

As their adviser, I’m proud of the clarity, discipline, and heart they brought into this work. Thank you to the panel chaired by Ma’am Rodilina Marte, DBA, with members Ma’am Donna Vida Abrina, MBA, and Ma’am Divina V. Sabanal, DBM, for the guidance and valuable comments.

It was a humbling experience to journey with them since last school year in shaping this proposal.

Congratulations to my BS Marketing student‑mentees for a strong and well‑delivered thesis proposal defense today. Their study explores how Gen Z college students evaluate different facial sunscreen retail attributes—providing insights that can guide beauty distributors in designing products that truly match what young consumers value.

Honored to have served as their adviser, and my heartfelt thanks to the panel chaired by Ma’am Rodilina Marte, DBA, with members Ma’am Donna Vida Abrina, MBA, and Ma’am Divina V. Sabanal, DBM.

Ending with a humble note—it has been a meaningful and inspiring journey walking with them since last school year to shape this proposal.

Congratulations to this amazing group of BS Marketing students for a solid and well‑delivered thesis proposal defense today. Their study explores how Gen Z college students weigh different features when choosing rental accommodations—offering insights that can guide future housing options in Davao City.

Grateful to have journeyed with them as their adviser, and my thanks to the panel chaired by Ma’am Rodilina Marte, DBA, with members Ma’am Roneliza Ladroma, MBA, and Ma’am Patricia Marie Villano, DBA.

Ending this with a humble note—it has truly been a meaningful experience walking with them since last school year to shape this proposal.

Congratulations to my BS Marketing mentees for pushing through their thesis proposal defense today. Their study looks into which boutique hotel attributes matter most to Davao City travelers and how these insights can guide local hospitality ventures.
Grateful to serve as their adviser, and thanks to the panel chaired by Ma'am Rodilina Marte, DBA with members Ma'am Roneliza Ladroma, MBA and Ma’am Patricia Marie Villano, DBA. This journey since last school year has been humbling — especially seeing them rise from setbacks and keep going.

Huge congratulations to my BS Marketing mentees for a successful and confident proposal defense. Their study examines which sustainable streetwear features matter most to Gen Z consumers and how these insights can empower local fashion start-ups in Davao City.
Thankful to be their adviser and to the panel chaired by Ma'am Rodilina Marte, DBA with members Ma’am Roneliza Ladroma, MBA and Ma'am Lovely Paasa, MBA. This journey from last school year to today has truly been humbling and meaningful.

Huge congratulations to my former students turned mentees for a strong and well-delivered thesis proposal defense. Their research looks into what young professionals prefer when using tour booking apps and how these choices shape better digital experiences.
Thank you to the panel chaired by Ma'am Rodilina Marte, DBA with members Ma'am Patricia Marie Villano, DBA and Ma'am Lovely Paasa, MBA. As their adviser, journeying with them since last school year has been nothing but humbling and fulfilling.

Shining the brightest yesterday, this BS Marketing group delivered a strong and confident thesis proposal defense—grounded on understanding how Gen Z coffee consumers make spending decisions and how experiential and digital factors shape their choices. Their study offers fresh insight into what drives today’s café culture.
As Chair of the Panel, I’m proud of the clarity and rigor they showed. Congratulations as well to their adviser, Ma’am Patricia Marie Villano, DBA, and heartfelt thanks to the panel members Ma’am Jovelyn Castro, DBA, LPT, and Ma’am Shela Marie Virtudazo, DBA, for their guidance and expertise.

Proud Chair moment yesterday as our BS Marketing students delivered a clear, well‑grounded proposal on how digital marketing presence shapes student engagement in today’s fast‑moving online landscape. Their study highlights how platforms, content, and interaction styles influence how young consumers respond to marketing efforts.
Congratulations to Ma’am Patricia Marie Villano, DBA for guiding the team with excellence, and heartfelt thanks to our panel members Ma’am Rodilina Marte, DBA and Ma’am Lovely Paasa, MBA for their insights and rigor.

Congratulations, BS Marketing champs! Yesterday’s proposal defense was a strong start; your study offers fresh insight into how marketing mix elements shape Gen Z’s buying decisions in the ukay-ukay space. Truly promising work ahead.
As Chair of the Panel, I’m proud of how you handled the questions with clarity and confidence. Kudos as well to your adviser, Ma’am Patricia Marie Villano, DBA, and my fellow panel members, Ma’am Rodilina Marte, DBA, and Sir Christhoffer Lelis, PhD, for guiding the discussion with depth and rigor. Keep pushing forward—you’re on the right track.