UL Hospitality and Tourism Management

🌱 Bridging the Gap: From Soil to Market

Tourism Management students, together with Business Administration students, recently participated in an informative program on sustainable and eco-friendly business practices, including coconut charcoal briquettes and coconut mokusaku production. The activity provided valuable insights into sustainable agricultural practices, proper harvest preservation, coconut processing techniques, and effective branding of eco-friendly products in the market.

The program also encouraged students to understand the important role that future business and tourism professionals can play in promoting sustainability and supporting the growing Green Business Economy. Through this experience, students gained practical knowledge, developed new ideas, and deepened their appreciation of innovation and environmental responsibility across different industries.

A sincere thank you to JCI Mangaldan Pindang for leading this meaningful initiative, and to Quinit School of Science, Agriculture, Trade, and Arts, Inc. for warmly welcoming the student participants and generously sharing their knowledge and expertise throughout the program.

The CBAHTM family radiates with pride as we celebrate the remarkable crowning of our very own, Ms. Samirah Jayne Monderin, as Miss Unolympics 2026! 👑✨

​In addition to taking the prestigious title, Samirah also garnered the Best in Casual Wear award, showcasing the grace, style, and professional poise that we champion here in the Hospitality and Tourism Management department. Representing the Pangasinan Region and JCI Mangaldan Pindang, she truly embodies the spirit of a world-class UL student.

𝐃𝐞𝐚𝐧'𝐬 𝐋𝐢𝐬𝐭𝐞𝐫 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 𝐃𝐚𝐲 𝟐𝟎𝟐𝟔🏅

We proudly present the Hospitality and Tourism Management students who have earned their place on the Dean’s Lister.

Your dedication, discipline, and commitment to your studies have truly paid off. May this achievement inspire you to continue striving for excellence.

Congratulations to our Dean’s Listers from the 𝐂𝐨𝐥𝐥𝐞𝐠𝐞 𝐨𝐟 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭! 🥳💛

Date: March 19, 2026
Time: 8:00 AM
Venue: Don Luis F. Samson Sr. Estadio

See you there! 🥰

Filipino Brand of Service Excellence Training
Module 4: The H.E.A.R.T. of Service Recovery.

On March 11, 2026, the Hospitality and Tourism students successfully concluded their 6th and final seminar for this S.Y. 2nd semester at the Simulation Room of the University of Luzon. The seminar, titled “Module 4: The H.E.A.R.T. of Service Recovery,” was an insightful and meaningful session that highlighted the importance of handling guest concerns with professionalism and empathy in the hospitality and tourism industry.

We were deeply honored to learn from Dr. Amalia G. Dela Cruz, Dean of the University of Luzon College of Business Administration, Hospitality and Tourism Management, who generously shared her expertise and experiences with the students. Her discussion emphasized the value of effective service recovery and how hospitality and tourism professionals can turn service failures into opportunities to build trust and strengthen guest relationships.

The seminar focused on the H.E.A.R.T. of Service Recovery, which reminds future hospitality professionals to:
H – Hear them out
E – Empathize
A – Apologize
R – Resolve the Concern
T – Thank the Guest

Through this seminar, students gained a deeper understanding of how genuine care, active listening, and prompt action can transform a negative experience into a positive and memorable one for guests. This final seminar served as a meaningful learning experience and a reminder that excellent service always comes from the heart.

This seminar was successfully organized by Group 6 – HME 114 students, led by Jannealeen Villanueva, together with Julie Rose Carriedo, Shinver Micoh Que, Jeremy Salazar, Angela Tolentino, Zach Urmaza, Hyna Mae Vallesteros, Khate Danielle Vigilla, Jerome Vinluan, and Marvie Jane Vinoya.

As we close this final module, we hope that the knowledge and insights shared during this seminar will inspire everyone to practice the H.E.A.R.T. of Service Recovery—to hear our guests, empathize with their concerns, apologize sincerely, resolve problems effectively, and always thank them for their trust. May these lessons guide us as future hospitality professionals in delivering excellent and compassionate service.

Filipino Brand of Service Excellence Training
Module 3: The G.U.E.S.T. Steps to Service Excellence

On February 11, 2026, the Hospitality and Tourism Management students conducted their seminar for Module 3: The G.U.E.S.T. Steps to Service Excellence at the UL 3rd Floor Simulation Room. The session was led by the resource speaker, Dr. Amalia G. Dela Cruz, Dean of the College of Business Administration, Hospitality and Tourism Management, who shared valuable insights about providing quality service in the hospitality and tourism industry.

The discussion focused on the G.U.E.S.T. steps to service excellence:
• Greet and engage your guest
• Understand the guest’s expectations
• Educate and assist your guest
• Satisfy and surpass expectations
• Thank the guest

The highlight of the seminar was learning the G.U.E.S.T. approach, which teaches hospitality professionals how to properly assist guests—from greeting them warmly, understanding their needs, providing helpful information, exceeding expectations, and ending the service by thanking the guest.

Through this discussion, students learned how these steps help create positive guest experiences—from making a good first impression to ensuring that guests feel welcomed, valued, and appreciated. The seminar emphasized the importance of listening to guests, understanding their needs, and providing helpful information about services and local destinations.

This seminar was organized by Group 5, led by Ryzza Mae R. Salazar, together with Joshua Perez, Lander Ragutana, Jazzy Anne Reyes, Sofia Margaret Reyes, Hanna Sabes, Kc Mae Salayog, Alexandra Mae Siador, Kesiahlie Sison, and Eusheka Soriano.

Through this activity, the students gained a better understanding of how the G.U.E.S.T. approach can guide future hospitality professionals in delivering excellent and heartfelt service to every guest. 💛

Filipino Brand of Service Excellence Training
Module 2: The 7Ms of Filipino Hospitality and Service Excellence

On January 7, 2026, the BSTM students gathered at the University of Luzon, Simulation Room at 3rd floor for an enlightening session focused on Module 2: The 7Ms of Filipino Hospitality and Service Excellence. This seminar delved deep into the cultural core of our service industry, highlighting how our unique values serve as the foundation for world-class guest relations.

We were deeply honored to learn from our esteemed speaker Dr. Amalia G. Dela Cruz the Dean of CBAHTM who shared valuable insights on the importance of grounding our professional service in our innate Filipino identity. The discussion reminded us that genuine excellence is not just about technical skills, but about the authentic warmth and care we show to every individual we encounter, ensuring a service that is both world-class and uniquely heart-centered.

This seminar was organized by Group 4 – HME 114, led by Samirah Jayne Monderin. As we close this pivotal module, we move forward not only with knowledge but with a renewed commitment to be ambassadors of Filipino hospitality—turning every interaction into a meaningful connection that leaves a lasting impact.

Unlocking Your Potential: A Student’s Guide to the Real Power of Self-Confidence

On December 15, 2025, Hospitality and Tourism students had an inspiring seminar titled “Unlocking Your Potential: A Student’s Guide to the Real Power of Self-Confidence.” This session helped students understand the value of self-confidence and how it shapes success, decision-making, and performance in school and future careers.

We were honored to have Ms. Ma. Dorissa H. Solomon as our guest speaker. She shared how self-confidence grows from our mindset, skills, and even how we present ourselves physically. She also explained why confidence matters—it opens doors, helps us perform better, reduces self-doubt, and gives us the courage to make decisions and take chances. Most importantly, she taught us practical ways to build our confidence step by step every day.

This seminar was organized by Group 3, led by Charlyn O. Esplana, together with Erika Mae Espiritu, Rycah Mhae Garcia, Sibylline Crisha Garibay, Maria Michaela Gorimo, Justine May Gutierrez, Kyla Angelie Hinampas, Venice Idos, Althea Grace Jimenez and Karl Iverson Lambino.

As we close this seminar, we leave reminded that confidence isn’t about being perfect—it’s about believing in yourself, embracing your strengths, and learning from every experience. With the right mindset, every student can unlock their true potential and step forward boldly into the future. 💛✨

The seminar titled “Glam Up Your Success: Professional Appearance for Hospitality and Tourism Profession”gave students a meaningful learning experience about the importance of proper grooming and professional image in the hospitality and tourism industry.

The resource speaker, Professor Alvin O. Carillo, shared valuable insights about how personal appearance can influence first impressions, confidence, and professionalism in the workplace. During the discussion, the speaker emphasized that in the hospitality and tourism field, employees represent the image of the company, which is why maintaining a clean, neat, and professional look is very important.

The session also highlighted how proper grooming, appropriate attire, and positive body language help build credibility when interacting with guests, clients, and colleagues. Students were reminded that professionalism is not only shown through skills and knowledge but also through the way a person presents themselves.

One of the highlights of the seminar was the live demonstration, where Prof. Carillo presented the proper way of applying makeup step by step. The speaker also explained the correct use of different brushes and tools while sharing helpful tips on achieving a neat and professional corporate look. Through this interactive demonstration, students were able to see the techniques in real time and understand how proper grooming can improve their overall professional image.

The students extend their sincere appreciation to Amalia G. Dela Cruz, Dean of the College of Business Administration and Hospitality and Tourism Management, for the continuous support in organizing activities that help students prepare for their future careers.

The seminar served as a helpful reminder that success in the hospitality and tourism industry is not only about knowledge and service skills, but also about maintaining a professional appearance that reflects confidence, respect, and readiness for the workplace.

Filipino Brand of Service Excellence Training
Module 1: The Philippine Tourism Industry Situation and the FBSE Journey

On November 26 and 28, 2025, the Hospitality and Tourism students successfully conducted their academic seminar for Module 1 of the Filipino Brand of Service Excellence (FBSE) Training, highlighting the current situation of the Philippine Tourism Industry and introducing the journey toward strengthening the country’s service culture in tourism and hospitality.

The seminar was led by Dr. Amalia G. Dela Cruz, Dean of the University of Luzon College of Business Administration, Hospitality, and Tourism Management (ULCBAHTM), who shared valuable insights about the importance of service excellence in the tourism industry and the role of Filipino values in delivering world-class hospitality.

The session emphasized the Department of Tourism (DOT) Service Brand Promise, which reflects the unique identity of Filipino hospitality. At the heart of this promise is the Filipino Brand of Service Excellence, characterized by service that is Warm, Caring, Nurturing, Hospitable, and Heartfelt. These qualities embody the genuine spirit of the Filipino people in welcoming guests and ensuring that every visitor feels valued and appreciated.

A meaningful highlight of the seminar was the practice of the “Mabuhay” Greeting and Gesture, a symbolic expression of Filipino warmth and hospitality. More than a simple greeting, the Mabuhay gesture represents the Filipino spirit of welcoming visitors with joy, respect, and sincerity. It reflects the message that when tourists visit the Philippines, they are not just guests—they are warmly embraced as part of the Filipino community.

Through this module, students gained a deeper appreciation of how Filipino values and hospitality shape the identity of Philippine tourism. As future professionals in the tourism and hospitality industry, the students move forward not only with knowledge, but with a renewed commitment to embody the true spirit of Serbisyong Pilipino—warm, sincere, and world-class, in every service experience they will provide.