UP Cebu Communication Program - CCAD

UP Cebu Communication Program - CCAD

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This is the official page of the Communication program of the College of Communication, Art, and Design of the University of the Philippines Cebu.

Photos from UP Cebu Communication Program - CCAD's post 30/04/2026

๐ƒ๐ฎ๐ค๐ข๐“๐ฎ๐ค๐ข ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” | ๐๐ฅ๐ž๐ง๐š๐ซ๐ฒ ๐’๐ฉ๐ž๐š๐ค๐ž๐ซ

What if disaster response didnโ€™t end with resilienceโ€”but moved toward regeneration?

At DukiTuki 2026, Sarah Queblatin invites us to reimagine how we live with and move beyond disaster through her talk, โ€œRestoring and Re-storying: From Resilience to Regeneration.โ€

Drawing from her work at the intersection of art, ecology, and psychosocial care, Sarah explores how trauma-informed, community-centered approaches can help heal not only systemsโ€”but also our sense of place, memory, and belonging. Her session weaves together cultural narratives, imagination, and regenerative practices to ask: how do we move from surviving crises to transforming them?

About the Speaker

Sarah Queblatin is a regenerative design specialist working across art, culture, and ecology. She is the founder of the Green Releaf Initiative and has collaborated with global networks such as the UN climate platforms, the Global Ecovillage Network, and the Conscious Food Systems Alliance. Her work focuses on trauma-informed resilience, ecopsychology, and community-led regeneration in disaster- and conflict-affected contexts.

๐Ÿ“ฃ Join the conversation.

Be part of DukiTuki 2026 this May 6โ€“7.

Photos from UP Cebu Communication Program - CCAD's post 30/04/2026

๐˜ผ๐™ก๐™ก ๐™–๐™˜๐™ฉ๐™ค๐™ง๐™จ ๐™ง๐™š๐™ข๐™–๐™ž๐™ฃ ๐™š๐™ฆ๐™ช๐™–๐™ก๐™ก๐™ฎ ๐™ž๐™ข๐™ฅ๐™ค๐™ง๐™ฉ๐™–๐™ฃ๐™ฉ ๐™ž๐™ฃ ๐™ฉ๐™๐™š ๐™ฅ๐™ง๐™ค๐™˜๐™š๐™จ๐™จ ๐™ค๐™› ๐™ฉ๐™ง๐™–๐™ฃ๐™จ๐™›๐™ค๐™ง๐™ข๐™–๐™ฉ๐™ž๐™ค๐™ฃโ€”๐™–๐™ก๐™ก ๐™ข๐™ช๐™จ๐™ฉ ๐™—๐™š ๐™ข๐™š๐™–๐™ฃ๐™ž๐™ฃ๐™œ๐™›๐™ช๐™ก๐™ก๐™ฎ ๐™ž๐™ฃ๐™˜๐™ก๐™ช๐™™๐™š๐™™ ๐™ž๐™ฃ ๐™ฃ๐™š๐™œ๐™ค๐™ฉ๐™ž๐™–๐™ฉ๐™ž๐™ค๐™ฃ๐™จ ๐™–๐™ฃ๐™™ ๐™™๐™ž๐™–๐™ก๐™ค๐™œ๐™ช๐™š๐™จ ๐™ฉ๐™ค๐™ฌ๐™–๐™ง๐™™ ๐™ข๐™ค๐™ง๐™š ๐™ž๐™ฃ๐™˜๐™ก๐™ช๐™จ๐™ž๐™ซ๐™š ๐™ฉ๐™ค๐™ช๐™ง๐™ž๐™จ๐™ข ๐™ž๐™ฃ ๐™ฉ๐™ค๐™ช๐™ง๐™ž๐™จ๐™ฉ๐™ž๐™›๐™ž๐™š๐™™ ๐™˜๐™ค๐™ข๐™ข๐™ช๐™ฃ๐™ž๐™ฉ๐™ž๐™š๐™จ.

Congratulations to our BA Communication seniors: Hannah Gresha Abayon, Alyssa Sofia Agdon, and Andre John Tagra for their successful Thesis Defense on their undergraduate study entitled, โ€œTracing Transformation: An Actor Network Analysis of the Touristification Process in Basdaku, Moalboal, Cebu.โ€

Guided by Actor-Network Theory by Bruno Latour (1999), Michel Callon (1984), and John Law (1992), and visualized through an Actor-Network Analysis Diagram by Payne (2016), their study examined how communicative interactions among human actorsโ€”locals, tourists, tourism officers, business owners, tricycle drivers, tour guides, and government employeesโ€”and non-human actors such as the coast, weather, sea activities, tourism policies, environmental userโ€™s fee, and infrastructure shape the touristification process in Basdaku White Beach, Moalboal.

Grounding ANT as the theoretical and methodological lens, the study mainly asserts that touristification is not simply the result of policy implementation or economic development, but an emergent condition produced through continuous processes of translation, negotiation, enrolment, and resistance among interconnected actors.

Their findings reveal that communication shapes touristification as it flows from different directions: transforming the physical space from a coastal community into a beachfront destination for tourists, shifting the identities of ordinary residents into tourism workers, and rearticulating the everyday practices of locals according to the directives and logics of tourism.

Touristification, then, is not a finished result but a continuous and evolving process. The Local Government Unit and the Tourism Office emerge as the focal actors, communicating authority through ordinances and policies such as the Environmental Userโ€™s Fee and the institutionalization of island hopping. Through these mechanisms, they establish themselves as the obligatory passage point for regulating, negotiating, and sustaining tourism, while tourists and locals continuously adjust their roles through everyday interactions, negotiations, and service exchanges.

However, stability in the network is never fully permanent. Service lapses such as unstable internet, water shortages, lack of health facilities, resistance to fees, rising prices, and the displacement of traditional livelihoods reveal moments of betrayal that destabilize and reconfigure relationships. In this sense, communication constitutes touristification through the never-ending stabilization and destabilization of roles that allow actors to coexist and sustain tourism as a functional and coherent system.

The researchers sincerely thank their Research Adviser, Dr. Crina E. Taรฑongon, for her mentorship and support throughout the research process. They also extend their gratitude to their panelists, Asst. Prof. Francis Luis Torres and Mr. Joselito โ€œBoboiโ€ Costas, for their valuable insights and critical recommendations.

They call for more grounded, participatory, and sustainable tourism governanceโ€”one that recognizes communication as the core mechanism through which tourism spaces are stabilized, contested, and continuously constructed.

Photos from UP Cebu Communication Program - CCAD's post 29/04/2026

๐ƒ๐ฎ๐ค๐ข๐“๐ฎ๐ค๐ข ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” | ๐๐ฅ๐ž๐ง๐š๐ซ๐ฒ ๐’๐ฉ๐ž๐š๐ค๐ž๐ซ

What if resilience begins at the smallest unit of community?

At DukiTuki 2026, Hon. Alfredo A. Arquillano Jr. shares the story behind the Purok System of San Francisco, Camotesโ€”a grassroots model that transforms how communities communicate, coordinate, and respond to risk.

In his talk, โ€œThe Purok System of San Francisco, Camotes: Strengthening Communication, Coordination, and Community Resilience,โ€ he highlights how communication becomes a lifelineโ€”enabling collective action before, during, and after crises, while sustaining long-term initiatives in environmental protection, health, and livelihoods.

About the Speaker

Mayor Alfredo A. Arquillano Jr. is the Municipal Mayor of San Francisco, Camotes Islands, Cebu, and a globally recognized advocate of community-based disaster risk reduction. He pioneered the Purok System, a model of grassroots governance that has strengthened local resilience and earned international recognition, including the UN Sasakawa Award for Disaster Risk Reduction.

๐Ÿ“ฃ Join the conversation.

Be part of DukiTuki 2026 this May 6โ€“7.

Photos from UP Cebu Communication Program - CCAD's post 29/04/2026

๐ƒ๐ฎ๐ค๐ข๐“๐ฎ๐ค๐ข ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” | ๐๐ฅ๐ž๐ง๐š๐ซ๐ฒ ๐’๐ฉ๐ž๐š๐ค๐ž๐ซ

What happens inside us when disaster strikes?

DukiTuki 2026 would like to introduce this yearโ€™s first plenary speaker โ€“ Dr. Johnrev Guilaran!

Dr. Johnrev Guilaran is a professor of psychology at the Division of Social Sciences, University of the Philippines Visayas. He was appointed UP Scientist I for cycle year 2022-2024. He earned his PhD in Psychology from Massey University, Wellington and trained in disaster mental health at the Hyogo Institute for Traumatic Stress in Kobe, Japan. His scholarly interests focus on disaster mental health, social support, traumatic stress, and climate change psychology. He is a member of the International Association of Applied Psychology (IAAP) Task Force on Terrorism and Peacebuilding.

At DukiTuki 2026, Dr. Johnrev Guilaran brings the conversation to the psychological dimensions of disaster communicationโ€”where emotions, cognition, and behavior intersect with how we receive and act on information.

His talk, โ€œThe Psychological Dimension of Disaster Communication,โ€ explores how communication does more than informโ€”it shapes how people make sense of risk, negotiate danger, and respond in moments of crisis. Drawing from psychological theory and real-world practice, he highlights how communication can foster not only safety, but also resilience, collective efficacy, and hope.

In a context like the Philippines, where disasters are both frequent and deeply felt, this perspective challenges us to rethink communication as a tool not just for responseโ€”but for healing, empowerment, and community strength.

๐Ÿ“ฃ Join the conversation.
Be part of DukiTuki 2026 this May 6โ€“7.

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Photos from UP Cebu Communication Program - CCAD's post 25/04/2026

๐”๐ ๐‚๐ž๐›๐ฎ ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ข๐จ๐ง ๐๐ซ๐จ๐ ๐ซ๐š๐ฆ ๐‡๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ | ๐…๐š๐œ๐ฎ๐ฅ๐ญ๐ฒ ๐Œ๐ž๐ฆ๐›๐ž๐ซ ๐„๐๐ข๐ญ๐ข๐จ๐ง

How do communities understandโ€”and care forโ€”their water sources?

Assistant Professor Dominic D. Yasay explores this in his study on watershed stewardship in Argao, Cebu, revealing that environmental sustainability is not just a matter of policyโ€”but of communication, culture, and everyday practice.

Grounded in community voices, the research shows that while residents view the watershed as life-giving and deeply relational, gaps in knowledge, access, and information systems shape how people engage with conservation efforts. These gaps are not just environmentalโ€”they are communicative.

By highlighting the role of social and behavior change communication, the study points to a crucial insight: sustainable futures depend not only on resources, but on how meaning, responsibility, and action are shared within communities.

In the context of DukiTuki 2026, this reminds us that risk and resilience are deeply connected to how we communicateโ€”not just in times of disaster, but in the everyday systems that shape them.

Join the conversation. See you at DukiTuki on May 6โ€“7, 2026!

Photos from UP Cebu Communication Program - CCAD's post 24/04/2026

๐”๐ ๐‚๐ž๐›๐ฎ ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ข๐จ๐ง ๐๐ซ๐จ๐ ๐ซ๐š๐ฆ ๐‡๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ | ๐…๐š๐œ๐ฎ๐ฅ๐ญ๐ฒ ๐Œ๐ž๐ฆ๐›๐ž๐ซ ๐„๐๐ข๐ญ๐ข๐จ๐ง

What happens after the floodwaters recede?

UP Cebu Communication Faculty member Januar Yap brings this question to the fore in "Sa Ilalom sa Tulay (Under the Bridge)"โ€”a 120-minute documentary that follows the lived realities of a couple displaced by the devastating impact of Typhoon Tino in Cebu.

Set beneath the Mananga Bridge, the film traces survival not as a moment, but as an ongoing conditionโ€”shaped by loss, care, and the fragile networks that hold communities together. Through intimate storytelling, it reveals how disaster is never just an event, but a layered experience shaped by inequality, governance, and the struggle to be heard.

Echoing the idea that there are no โ€œvoiceless,โ€ only the unheard, the film challenges us to rethink resilienceโ€”not as individual strength, but as collective endurance.

๐ŸŽฅ Watch the trailers:
https://vimeo.com/1154184921
https://vimeo.com/1155979726

Join the conversation. See you at DukiTuki on May 6โ€“7, 2026!

Photos from UP Cebu Communication Program - CCAD's post 23/04/2026

๐”๐ ๐‚๐ž๐›๐ฎ ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ข๐จ๐ง ๐๐ซ๐จ๐ ๐ซ๐š๐ฆ ๐‡๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ | ๐…๐š๐œ๐ฎ๐ฅ๐ญ๐ฒ ๐Œ๐ž๐ฆ๐›๐ž๐ซ ๐„๐๐ข๐ญ๐ข๐จ๐ง

When disaster strikes, communication becomes more than informationโ€”it becomes survival, memory, and meaning-making.

As part of the UP Cebu Communication Programโ€™s commitment to disaster and risk communication, we spotlight the powerful work of our faculty in documenting, interpreting, and amplifying stories from the groundโ€”stories that shape how we understand resilience in the face of crisis.

One such work is โ€œTay-og (Trembling)โ€, a 2025 documentary produced for ABS-CBN News by Annie Perez-Gallardo, Assistant Professor of Communication at UP Cebu. The documentary, The 6.9 Magnitude Quake in Cebu, brings viewers to the heart of Northern Cebuโ€™s devastation following the September 30 earthquake. Through survivorsโ€™ firsthand accounts and raw field footage, it captures not only the immediate impact of the quake but also the unfolding aftermath in communities across the region.

Journeying to the epicenter in Bogo City, the film reveals deeply human stories of loss and survival while also tracing how the landscape itself has been reshaped. Investigations into sinkholes and the emergence of the newly identified Bogo Bay Fault further underscore the evolving scientific and social understanding of the disaster.

Through works like this, UP Cebu Communication affirms the vital role of disaster communication where storytelling becomes a bridge between science, lived experience, and public awareness.

Join the conversation. See you at DukiTuki on May 6โ€“7, 2026!

Photos from UP Cebu Communication Program - CCAD's post 22/04/2026

Disasters are not just eventsโ€”they are shaped by how we talk about them.
What we hear, what we believe, and what we act on during times of crisis are all influenced by communication. But communication is never neutral. It reflects power, context, and whose voices are heardโ€”or left out.

In a place like Cebu, where risks are lived and recurring, the question is not just what happensโ€”but how it is communicated, and to whom.

Because when communication fails, vulnerability deepens.

And when it works, communities are not just informedโ€”they are empowered.

๐Ÿ“ฃ Join the conversation.

Be part of DukiTuki 2026 on May 6โ€“7 as we rethink disaster and risk communication in context.

Photos from UP Cebu Communication Program - CCAD's post 21/04/2026

๐——๐˜‚๐—ธ๐—ถ๐—ง๐˜‚๐—ธ๐—ถ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ ๐—›๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜๐˜€ | ๐—ฃ๐—น๐—ฒ๐—ป๐—ฎ๐—ฟ๐˜† & ๐—ฃ๐—ฎ๐—ฟ๐—ฎ๐—น๐—น๐—ฒ๐—น ๐—ฆ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€

Ideas in motion. Conversations that challenge. โšก๏ธ

With the theme โ€œDisruptive Currents: Reimagining Communication in an Era of Technological and Cultural Shifts,โ€ DukiTuki 2025 brought together scholars, practitioners, and students to engage with some of todayโ€™s most urgent questions in communication.

From plenary insights by Leo A. Lastimosa, Dr. Alexander G. Flor, and Dr. David G. Siglos Jr., to dynamic parallel sessions and workshops, the forum became a space for exploring how communication is shaped byโ€”and reshapesโ€”technology, identity, and power.

Across its sessions, DukiTuki 2025 opened conversations on:
โ€ข The public sphere, social media, and democratic discourse
โ€ข Gender, empowerment, and q***r performative spaces
โ€ข Lived experiences, local culture, and digital communities
โ€ข Digital literacy, multimodality, and artificial intelligence
โ€ข Counterhegemony, decolonization, and fandom
โ€ข Student-led campaigns navigating systems and struggles

More than a showcase, it was a convergence of perspectivesโ€”where critical inquiry met creative practice, and where new ways of understanding communication took shape.
Be part of DukiTuki 2026 on May 6โ€“7 as we rethink disaster and risk communication in context.

Photos from UP Cebu Communication Program - CCAD's post 20/04/2026

๐——๐˜‚๐—ธ๐—ถ๐—ง๐˜‚๐—ธ๐—ถ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ ๐—›๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜๐˜€ | ๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ ๐—˜๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป

Grounded, fearless, and unmistakably Cebuano. ๐ŸŽ™๏ธ

Closing DukiTuki 2025, Leo A. Lastimosa delivered a powerful plenary that cut through the noise of todayโ€™s fragmented media landscape.

From traditional broadcast to digital platforms like Baruganan and Panahom sa Kilumkilom, his work reflects an enduring commitment to journalism that is rooted in community, clarity, and conscience. In an era shaped by algorithms and rapid information flows, he reminds us that storytelling remains a public responsibilityโ€”one that informs, challenges, and connects.

More than a reflection on mediaโ€™s evolution, his talk was a call to recognize the value of local journalism as both relevant and transformative.

As we look back, we ask:
What does it mean to tell stories that truly serve the public?

Join the conversation. See you at DukiTuki on May 6โ€“7, 2026!

Photos from UP Cebu Communication Program - CCAD's post 17/04/2026

๐——๐˜‚๐—ธ๐—ถ๐—ง๐˜‚๐—ธ๐—ถ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ ๐—›๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜๐˜€ | ๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ ๐—˜๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป

Disruption, desire, and digital life collide. โšก๏ธ

At DukiTuki 2025, Dr. David G. Siglos Jr. opened Day 2 with a compelling plenary that reimagined Filipino identity through q***r narratives, media, and performance.

Drawing from his work on Filipino Style, Dr. Siglos explored how figures like Brenda Mage and the Social Climber Squad transform digital spaces into sites of resistance and meaning-making. Through talakโ€”a mode of excess, disorientation, and expressionโ€”he introduced the idea of bakla bildung: a way of understanding q***r becoming beyond rigid norms of nationalism and neoliberalism.

His talk reminds us that communication is not always orderlyโ€”it can be messy, disruptive, and powerfully generative.

As we look back, we ask:
What new meanings emerge when we embrace dissonance, creativity, and refusal?

Join the conversation. See you at DukiTuki on May 6โ€“7, 2026!

Photos from UP Cebu Communication Program - CCAD's post 16/04/2026

Disasters donโ€™t begin when the waters rise, and they donโ€™t end when they recede.

In Cebu, risk is part of everyday life. From floods to earthquakes, what shapes our response isnโ€™t just the event itself, but how we communicate before, during, and after it happens.

Disaster communication is more than warnings and updates. It is about who gets heard, who gets prepared, and who gets left behind.

At DukiTuki 2026, we ask:
How can communication make communities not just informedโ€”but empowered?

Join the conversation. See you at DukiTuki on May 6โ€“7, 2026!

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Location

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Address


Gorordo Avenue
Cebu City
6000

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm