UCC Communication Research Conference

The 9th UCC Communication Research Conference is featured by the Asian Institute of Journalism and Communication.

Read the full article to discover how emerging communication scholars are contributing to research, dialogue, and innovation in the field.

Feeding the Feed: Ethical Digital Participation in Focus at UCC Research Conference - AIJC Photo credit: University of Caloocan City and AIJC Therese San Diego Torres, president of the Asian Institute of Journalism and Communication (AIJC), served as guest speaker at the 9th Communication Research Conference of the University of Caloocan City on February 27, 2026. With the theme, “COMM ...

‎𝗧𝗵𝗮𝘁’𝘀 𝗮 𝘄𝗿𝗮𝗽 𝗼𝗻 𝘁𝗵𝗲 𝟵𝘁𝗵 𝗨𝗖𝗖 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲!

‎This year’s conference was nothing short of memorable. From the lively atmosphere in the venue to the meaningful conversations shared throughout the day, every moment reflected the hard work and passion behind this event. Our guest speaker and faculty offered insights that pushed us to think deeper, while our student presenters confidently shared the research they diligently prepared.
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‎We extend our sincere appreciation to all presenters, speakers, committee members, volunteers, sponsors, and participants who contributed their time, skills, and support. Because of you, the UCC ResCon 2026 was not only successful but truly significant.
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‎Thank you for standing with us in promoting research, thoughtful dialogue, and responsible communication in the digital era.
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‎𝗨𝗻𝘁𝗶𝗹 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗖𝗢𝗠𝗠-𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗠𝗶𝗻𝗱𝘀.

#𝗖𝗢𝗠𝗠𝗥𝗲𝘀𝗖𝗼𝗻𝟮𝟬𝟮𝟲
#𝗖𝗢𝗠𝗠𝘁𝗼𝗧𝗵𝗶𝗻𝗸𝗢𝗳𝗜𝘁

One of the plenary studies from 4th Year North steps into the spotlight: "𝗙𝗿𝗼𝗺 𝗦𝗰𝗿𝗲𝗲𝗻 𝗧𝗼 𝗦𝗰𝗲𝗻𝗲: 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗢𝗳 𝗣𝗮𝗿𝗮𝘀𝗼𝗰𝗶𝗮𝗹 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗪𝗶𝘁𝗵 𝗙𝗶𝗹𝗶𝗽𝗶𝗻𝗼 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗧𝗩 𝗢𝗻 𝗚𝗲𝗻 𝗭'𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁.”

𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝗯𝘆 𝗝𝗼𝗻𝗶𝗹 𝗗𝗲𝗻𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲𝗱 𝗯𝘆 𝗗𝗿. 𝗟𝗲𝗼𝘃𝗶𝗴𝗶𝗹𝗱𝗼 𝗠𝗮𝗹𝗹𝗶𝗹𝗹𝗶𝗻, this study explores how connections formed through Filipino reality TV shape Gen Z’s social interactions and engagement beyond the screen.

PHOTOS BY: Jomar Abellare

#𝗖𝗢𝗠𝗠𝗥𝗲𝘀𝗖𝗼𝗻𝟮𝟬𝟮𝟲
#𝗖𝗢𝗠𝗠𝘁𝗼𝗧𝗵𝗶𝗻𝗸𝗢𝗳𝗜𝘁

‎Addressing conversations often left unspoken, Ma. Cassandra Casumpang and Clarence Montifar present their study titled “From Taboo to Terminology: Analyzing the Use of Appropriate Sexual Anatomical Language in Philippine Television and the Role of Information Dissemination.”
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‎Their research critically examines how media platforms navigate sensitive language and how accurate terminology contributes to public understanding, education, and responsible information dissemination.

PHOTOS BY: Jomar Abellare

#𝗖𝗢𝗠𝗠𝗥𝗲𝘀𝗖𝗼𝗻𝟮𝟬𝟮𝟲
#𝗖𝗢𝗠𝗠𝘁𝗼𝗧𝗵𝗶𝗻𝗸𝗢𝗳𝗜𝘁

‎A study that talks about the evolving relationship between technology and emotion.
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‎𝗝𝗼𝗰𝗵𝗲𝗹𝗹𝗲 𝗩𝗮𝗹𝗲𝗻𝘇𝘂𝗲𝗹𝗮 presents their research titled “Exploring BA Communication Students' Experiences of Using ChatGPT as a Source of Emotional Support.”
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‎They explained how students turn to AI platforms for comfort, reflection, and guidance highlighting the role of digital tools in navigating academic and personal challenges.

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Let's talk about news in the age of scrolling.
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‎𝗟𝗮𝗶𝘇𝗮 𝗔𝗻𝗴𝗲𝗹𝗲𝘀 presents their study titled “Understanding the News Consumption Behavior Through the Lens of TikTok Short-Form News Contents.”
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‎Their study explores how bite-sized news on TikTok shapes the way audiences access, interpret, and engage with current events in today’s fast-paced digital environment.

PHOTOS BY: Angelo Frogoso/Jomar Abellare

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𝗥𝗲𝗱𝗴𝗲 𝗔𝗹𝘃𝗮𝗿𝗲𝘇, 𝗔𝗻𝗱𝗿𝗲𝗶 𝗠𝗶𝗼𝗹𝗲, 𝗔𝗻𝗱𝗿𝗲𝗮 𝗦𝗼𝘀𝗶𝗻𝗴, and 𝗥𝗮𝘆𝗮 𝗔𝗹𝗼𝗻𝘇𝗼 presents their study titled “Exploring the Influence of Y2K Digital Aesthetics on Gen Z's Self-Expression.”
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‎They discussed how nostalgic digital visuals shape identity, creativity, and the ways Gen Z expresses themselves in today’s online spaces.

PHOTOS BY: Jomar Abellare

#𝗖𝗢𝗠𝗠𝗥𝗲𝘀𝗖𝗼𝗻𝟮𝟬𝟮𝟲
#𝗖𝗢𝗠𝗠𝘁𝗼𝗧𝗵𝗶𝗻𝗸𝗢𝗳𝗜𝘁

𝟰𝘁𝗵 𝗬𝗲𝗮𝗿 𝗦𝗼𝘂𝘁𝗵 𝗯𝗿𝗶𝗻𝗴𝘀 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗽𝗹𝗲𝗻𝗮𝗿𝘆 𝘀𝘁𝘂𝗱𝘆 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻:

“𝗔𝗟𝗟-𝗜𝗡𝗳𝗹𝘂𝗲𝗻𝗰𝗲: 𝗔𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗦𝘂𝘀𝗰𝗲𝗽𝘁𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗳 𝗕𝗮𝗴𝗼𝗻𝗴 𝗕𝗮𝗿𝗿𝗶𝗼 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗼𝗻 𝗢𝗻𝗹𝗶𝗻𝗲 𝗚𝗮𝗺𝗯𝗹𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗶𝗻 𝗖𝗮𝗹𝗼𝗼𝗰𝗮𝗻 𝗖𝗶𝘁𝘆.”

𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝗯𝘆 𝗟𝗼𝘃𝗲𝗹𝘆 𝗕𝗮𝘆𝗹𝗼𝗻, 𝗧𝗿𝗶𝘅𝗶𝗲 𝗔𝗻𝗻 𝗕𝗼𝗻𝗶𝗹𝗹𝗮, 𝗔𝗹𝗲𝘅𝗮𝗻𝗱𝗿𝗮 𝗙𝗿𝗶𝗮𝘀, 𝗮𝗻𝗱 𝗗𝘇𝗲𝘆𝗻𝗶𝗹𝗮𝘃𝗲 𝗩𝗶𝗹𝗹𝗼𝗻𝗲𝘀, 𝗮𝗻𝗱 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲𝗱 𝗯𝘆 𝗗𝗿. 𝗟𝗲𝗼𝘃𝗶𝗴𝗶𝗹𝗱𝗼 𝗠𝗮𝗹𝗹𝗶𝗹𝗹𝗶𝗻, this research takes a closer look at how online gambling platforms intersect with community realities and digital access.

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𝗕𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝗹𝘂𝗻𝗰𝗵 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲!

𝗢𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗹𝗲𝗻𝗮𝗿𝘆 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 𝗳𝗿𝗼𝗺 𝟰𝘁𝗵 𝗬𝗲𝗮𝗿 𝗡𝗼𝗿𝘁𝗵 𝗻𝗼𝘄 𝘁𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝘀𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁:“𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 𝗼𝗳 𝗗𝗼𝗼𝗺𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝗦𝗵𝗼𝗿𝘁 𝗩𝗶𝗱𝗲𝗼𝘀 𝗮𝘀 𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗘𝘀𝗰𝗮𝗽𝗶𝘀𝗺 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝘀𝗺 𝗳𝗿𝗼𝗺 𝗪𝗼𝗿𝗸 𝗣𝗿𝗲𝘀𝘀𝘂𝗿𝗲 𝗔𝗺𝗼𝗻𝗴 𝗡𝗲𝘄𝗹𝘆 𝗚𝗿𝗮𝗱𝘂𝗮𝘁𝗲𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝘂𝗱𝗲𝗻𝘁𝘀.”

Presented by Glaze Hernandez and Andrea Mendoza, under the moderation of Dr. Leovigildo Mallillin, this study explores how short-form content becomes a digital escape for young professionals navigating workplace stress.

PHOTOS BY: Jomar Abellare

#𝗖𝗢𝗠𝗠𝗥𝗲𝘀𝗖𝗼𝗻𝟮𝟬𝟮𝟲
#𝗖𝗢𝗠𝗠𝘁𝗼𝗧𝗵𝗶𝗻𝗸𝗢𝗳𝗜𝘁

The conversation continues as 𝗗𝗿. 𝗖𝗮𝘁𝗹𝗹𝗲𝘆𝗮 𝗬𝗲𝗲 𝗰𝗮𝗿𝗿𝗶𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗮𝗳𝘁𝗲𝗿𝗻𝗼𝗼𝗻, recognizing the dedication and hard work of our student-researchers.

The 𝗽𝗹𝗲𝗻𝗮𝗿𝘆 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝘄𝗲𝗿𝗲 𝗳𝗼𝗿𝗺𝗮𝗹𝗹𝘆 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗯𝘆 𝗗𝗿. 𝗟𝗲𝗼𝘃𝗶𝗴𝗶𝗹𝗱𝗼 𝗠𝗮𝗹𝗹𝗶𝗹𝗹𝗶𝗻, setting the stage for another round of insightful and meaningful discussions.

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