29/10/2025
๐ข ๐๐๐ซ๐๐ฆ๐จ๐ง๐ข๐๐ฅ ๐๐๐ ๐๐ข๐ ๐ง๐ข๐ง๐ ๐๐ง๐ ๐๐ซ๐๐ฌ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง ๐จ๐ ๐๐จ๐๐จ๐๐๐ง๐ฌ๐ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐
๐ข๐ง๐๐ข๐ง๐ ๐ฌ (๐๐๐ญ๐๐ก ๐)
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๐๐๐ญ๐จ๐๐๐ซ ๐๐, ๐๐๐๐ | ๐ ๐๐จ๐ญ๐๐ฅ, ๐๐จ๐ฎ๐ญ๐ก ๐๐จ๐ง๐ญ๐ข๐ฅ๐ฅ๐ ๐๐ฅ๐ฏ๐., ๐๐ฎ๐ญ๐ฎ๐๐ง ๐๐ข๐ญ๐ฒ
The Department of Trade and IndustryโAgusan del Norte (DTIโAdN), through the Coconut Farmers and Industry Development Plan (CFIDP), in partnership with the Caraga State University Cabadbaran Campus (CSUโCC), successfully held the Ceremonial Memorandum of Agreement (MOA) Signing and Presentation of Research Findings under the project โCocoSense: Navigating the Market Landscape for Coconut Products (Batch 2)โ on October 28, 2025, at Y Hotel, Butuan City.
Implemented under the Market Research Component of the CFIDP, this initiative aims to strengthen market intelligence and promote data-driven decision-making to help coconut-based MSMEs become more competitive and market-ready.
The activity began with opening preliminaries and acknowledgments led by the CocoSense Project Team, followed by welcome and inspirational messages from partner agencies and officials who highlighted the importance of research and collaboration in advancing the coconut industry.
A major highlight of the event was the Ceremonial MOA Signing between the Department of Trade and IndustryโAgusan del Norte (DTIโAdN), Department of Trade and IndustryโCaraga (DTIโCaraga), Philippine Coconut Authority (PCA), and Caraga State UniversityโCabadbaran Campus (CSUโCC). The agreement symbolizes a unified commitment to advancing research-based initiatives that will contribute to the sustainability and competitiveness of the coconut sector in the region.
Inspirational and support messages were delivered by DTIโAgusan del Norte Provincial Director Lorijane D. Sacote, DTIโCaraga Regional Director RD Gay A. Tidalgo (duly represented by Mr. Dennis Solis), and Caraga State University President Dr. Rolyn C. Daguil (duly represented by Mr. Junrie B. Matias). Each speaker emphasized the vital role of collaboration and research in driving innovation and inclusive growth within the coconut industry.
Another key highlight was the presentation of research findings by Dr. Gladys M. Amparado, Project Leader and Dean of the College of Business and Accountancy at CSUโCC. The study showcased results from the 2025 Sandugo Trade Expo in Tagbilaran City, Bohol, where over 400 consumer surveys and more than 20 store-checks were conducted to examine market trends, purchasing behavior, and consumer preferences for coconut-based products. These insights are expected to help MSMEs refine their marketing strategies and improve product competitiveness.
The event was graced by representatives from the Provincial Agricultureโs Office (PAO) and the City Agriculture and Veterinary Division (CAVD), further reinforcing the spirit of collaboration among government agencies, academe, and industry stakeholders.
The program concluded with closing remarks from Ms. Arcilly C. Gonzaga, DTI-ADN's CTIDS, who reaffirmed DTIโs continued dedication to empowering coconut farmers and enterprises through research, innovation, and sustainable partnerships.
Through the CocoSense Project, DTIโAdN and CSUโCC continue to strengthen the bridge between research, innovation, and industry development under the CFIDPโpaving the way for a more resilient, competitive, and sustainable coconut industry in the Caraga Region.