02/01/2026
10 Popular Social Media Trends: 2025 Report
1. AI Content Tools
AI tools are reshaping how social media content is created in 2025, with the global AI market expected to hit $2 trillion by 2030
2. AR Social Features
Augmented reality (AR) is changing how people interact on social media in 2025. Since 2020, AR features have driven a 20% increase in user engagement . While AI improves content creation, AR takes user interaction to a whole new level.
3. In-App Shopping
In-app shopping is changing the way we shop, making it easier than ever to buy directly through social media platforms. By 2025, social commerce is predicted to become a $1 trillion global market. In fact, nearly half of U.S. social media users have already made purchases directly through these platforms .
4. Short Video Growth
Short-form videos are reshaping how people engage with social media. By 2025, this format is expected to dominate, with 71% of marketers identifying it as their top-performing content type.
5. Data Protection Focus
In 2025, data privacy is at the forefront of social media strategy. With 79.3% of the global population now covered by national privacy laws , this shift is reshaping how brands connect with their audiences.
6. Creator Partnerships
As consumer habits evolve, creator partnerships are becoming a cornerstone of modern brand strategies. By 2025, brands are moving away from short-term influencer deals and focusing on building lasting relationships with creators.
7. Audio Social Media
Audio-focused social media is growing fast, with global podcast audiences expected to surpass 500 million monthly active users by 2025 . Just like short videos and augmented reality, audio features provide brands with a dynamic way to engage their audiences on a deeper level.
8. Social Impact Content
Brands are increasingly using social impact initiatives to form deeper connections with their audiences. In 2025, social responsibility is a key factor in social media success. Research shows that two-thirds of consumers expect brands to address social and political issues, while 77% of young adults (ages 18–29) find it crucial for businesses to operate in environmentally sustainable ways.
9. Custom Content Delivery
Delivering tailored content is a must for social media success. Studies show that between 63% and 71% of consumers expect brands to provide personalized interactions, and 73% want companies to recognize their specific needs.
10. Group-Based Networks
Group-based networks are changing how brands and users connect online in 2025. Over 66% of internet users are part of online communities, with platforms like Facebook Groups, Discord, and Slack leading the way.
