22/07/2026
MM IGNITE 2026: Shaping Future Marketers
On July 21, 2026, the BSBA Marketing Management program officially opened the academic year through MM IGNITE 2026, a Program Orientation and Election of Officers attended by first- to fourth-year students. The event began with an opening prayer and a welcome message from Dr. Hilda Victoria M. Macanas, who encouraged students to lead with purpose, pursue excellence, and uphold integrity. A meet-and-greet session followed, allowing students from all year levels to introduce themselves and strengthen camaraderie within the department.
During the orientation, Dr. Macanas presented the program’s Vision, Mission, Goals, Graduate Attributes, academic calendar, school policies, and career opportunities in marketing. She also emphasized the importance of professionalism, communication, creativity, leadership, adaptability, integrity, and a results-driven mindset in the field of sales and marketing. Students were introduced to the Philippine Junior Marketing Association (PJMA), the official organization for BSBA Marketing Management students, before participating in the election of student officers for A.Y. 2026–2027. The program concluded with prayers, reinforcing the theme, “Shaping Future Marketers Today.”
