23/08/2024
DON'T FIND YOUR PASSION, DOESN'T WORK
You have been told by some teachers and speakers that if you want to succeed in life, you have to find your passion.
According to them, your passion is that thing you can do for free, without even getting paid.
But they ignore the fact that, to succeed, you may need back breaking hardwork.
You will get tired sometimes.
You may want to give up sometimes.
Your passion is not the way to success.
A lot of young men are very passionate about football, but how many of them are succeeding through football? Very few.
When you find your passion, and you try to sell your passion, you will most likely end up realising that you are the only one passionate about your passion.
The people you are trying to sell to are real human beings, with their own needs and wants, who do not care about how passionate you are with what you do.
Rather, find your purpose instead.
It is your purpose that will sell.
What is a purpose in this case?
Your purpose is that thing you can do to positively impact the lives of others.
So while your passion focuses on you, your purpose focuses on others.
If the focus of your production is on you, then you are the only one who will love and buy what you produce.
A good case study of this fact is a car produced in the 1950s, called the Ford Edsel.
You see, the staff members of Ford corporation wanted to produce a supercar.
They loved the idea, the concept design and everything about the car.
They named the car, Edsel.
If you are intelligent, you will google about the Ford Edsel after reading this post.
So they were able to come up with a good design for it.
In fact, during the design period, they closed up the studio from the mass media so that nobody will be able to copy the Edsel design.
After everything was done, the Edsel was produced.
The result?
No sales.
Why was that?
Because even though the Ford members of staff and management were passionate about the car, the members of the public were not interested.
That is because, when you get passionate about something, you are passionate because it serves your interest.
But when you find a purpose, that purpose serves peoples interests. And people are going to buy into things that serve their interests far more than they will buy into things that serve your interest.
So pursue purpose rather than passion.
๐ท Aliko Dangote
Africa's Richest Man and Richest Black Billionaire.