23/05/2026
SIMBU PROVINCIAL GOVERNMENT FORMALLY RECOGNISES LONG-RUNNING MUSEUM INITIATIVE & LAUNCHES TOURISM ASSOCIATION.
23 May 2025
WHAT began as a grassroots effort by a small group of cultural custodians has now received formal recognition from the Simbu Provincial Government.
Yesterday Governor Noah Kool officially launched the Simbu Museum and the Simbu Tourism Association, a move aimed at preserving the province’s cultural heritage and expanding community-led tourism.
The event, attended by the full members of the Provincial Executive Council, (PEC) community leaders and education representatives, marked the formal recognition of a museum initiative that Erick Sinebare and a handful of local figures including Mathias Kin and John Nils Siune started many years ago.
Sinebare began collecting and conserving Simbu artefacts in 1997, driven by a vision to teach young people about life in Simbu before colonisation.
Governor Noah Kool told the gathering the provincial government would not only recognise past community efforts but also build on them, committing funding and administrative support to safeguard cultural assets.
“Knowing our belonging, language, way of life, local knowledge and traditions is important because it makes us who we are,” Governor Kool said.
Kool said the museum and the new tourism association will create jobs, empower local operators and give Simbu a stronger voice in national tourism planning.
He urged communities to take pride in their heritage and to work with the government to develop tourism that benefits villages across the province.
Erick Sinebare, director of the Simbu Museum, described the launch as a long‑awaited milestone.
He recalled how the museum started as a small, community-led initiative and urged continued support for efforts to document and pass on Simbu traditions, artefacts and stories.
Sinebare also outlined a broader dream, to collaborate with partners across the Highlands to establish a Highlands Museum in Si