Let us share a little information about the project. In addition to teaching the popular languages, our true passion is teaching endangered languages of the Americas. By Native American languages, We are referring to Pre-Colombian languages from Alaska to Patagonia. There are over 1000 languages being spoken by different ethnic groups in North, Central and South America. The 21st century will witn
ess a decline in linguistic diversity unprecedented in history. When these languages disappear, they take with them an enormously vast collection of knowledge and wisdom: the hopes, dreams, jokes, riddles, prayers, tales, and history of many peoples of the world. When these languages are lost, a unique window into the mind is closed forever, and we are collectively impoverished as a result. "The general consensus is that there are between 6000 and 7000 languages currently spoken and that between 50 and 90% of them will have become extinct by 2100." UNESCO
“More than 200 languages have become extinct around the world over the last three generations.” UNESCO
We are aiming for the niché market of heritage language learners, foreign language learners, and academia. We keep a small, high caliber teaching staff and focus on high-end clients. We are marketing to those working in anthropology, ethnography, linguistics, Latin American studies, cultural studies, and NGO employees developing language skills for public service. We are also marketing to all those interested in preserving and revitalizing their heritage language, as well as standard foreign language learners that prefer to study with us based on our philosophy.
5% of our proceeds go to our Canadian partner NGO, Pura Vida Foundation (http://puravidafoundation.ca). We will also solicit and provide scholarships to help heritage language learners that are economically challenged. We also offer a Spanish language immersion program here in Cusco, Perú and the promoting of Fair Trade products from indigenous artisans via online sales.