MAG Scholar

MAG Scholar

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The founding director of MAG Scholar is Professor Kim-Shyan Fam. In 1997, MAG was a group with only three active researchers based in New Zealand and Australia.

MAG is committed to research of the highest quality that advances theory and makes a practical contribution to marketing management practice and/or policy development. It quickly expanded to include three faculty members from Europe. Currently, MAG has over 400 academics and practitioners from 35 countries. They come from all walks of academia and industry, including dean of reputable business sch

17/08/2026

Check out the paper in AJBR Vol 16 Issue 2 2026
by Indarawati Tarmuji, Ruhanita Maelah, Mohd Rizal Palil and Amizawati Mohd Amir
on “Environmental management control systems and eco-capability: Catalysts for sustainable organisation performance"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr260224.pdf
For more AJBR paper Vol 16 Issue 2: https://ajbr.co.nz/vol16issue2
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

17/08/2026

FINAL DEADLINE: 25 AUGUST 2026

Dear colleagues,

We would like to invite you to be part of the 2026 MAG Scholar Conference in Business, Marketing & Tourism in Malang, Indonesia (Hybrid).

Venue: Universitas Brawijaya, Malang, Indonesia
Date: 6 – 9 October 2026
Organized by: Marketing in Asia (MAG) Scholar and Faculty of Economics and Business, Universitas Brawijaya (FEB UB)

A full programme and additional details are available on the official conference website at: https://www.magscholarconferences.com/

For more info, please visit:
Extended Abstract Submission: https://forms.gle/p8VpzRHWRf6TbiEt5
Conference website: https://www.magscholarconferences.com/
Facebook: https://www.facebook.com/MAGScholar

Conference Secretariat:
Email: [email protected]

Publication opportunities:
1. Asian Journal of Business Research (SCOPUS Q2)
2. Journal of Business-to-Business Marketing (SSCI/SCOPUS)
3. SEARCH Journal of Media and Communication Research (SCOPUS Q1)
4. Journal of Media and Information Warfare
5. Journal of Halal Service Research
6. Journal of Agribusiness Marketing
*Additional charges, subject to revision

Benefit:
• Conference kit
• Certificate of participant/presenter by Emerald Publishing
• Workshops
• Conference lunch and coffee break
• Gala Dinner*
• Journal publication opportunity (additional charges, subject to revision)
• By attending the conference will give you more points and gets closer to achieving the Certified MAGScholar qualification.
For more info - https://magscholar.com/Training-Programme

Your participation and cooperation are very much awaited and appreciated. We look forward to seeing you in Malang, Indonesia!

10/08/2026

Check out the paper in AJBR Vol 16 Issue 2 2026
by Agung Nugroho and Imam Salehudin
on “Exploring chatbot anthropomorphism as a driver of user satisfaction and purchase intention through perceived enjoyment and responsiveness"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr260223.pdf
For more AJBR paper Vol 16 Issue 2: https://ajbr.co.nz/vol16issue2
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

03/08/2026

Check out the paper in AJBR Vol 16 Issue 2 2026
by Hiram Ting, Risidaxshinni Kumarusamy, Vuong Le Hong, Lenny Yusrini, Jojo M. Villamin, Nimit Soonsan and Kim-Lim Tan
on “To present or to be present? Rethinking the value of the academic conference"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr260222.pdf
For more AJBR paper Vol 16 Issue 2: https://ajbr.co.nz/vol16issue2
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

28/07/2026

Happy to announce that Asian Journal of Business Research (AJBR) Volume 16 Issue 2 2026 is now published online and can be accessed at https://ajbr.co.nz/vol16issue2.

The published articles are outlined as follows:

1. To present or to be present? Rethinking the value of theacademic conference
Hiram Ting, Risidaxshinni Kumarusamy, Vuong Le Hong, Lenny Yusrini,Jojo M. Villamin, Nimit Soonsan, and Kim-Lim Tan
https://ajbr.co.nz/ajbr/ajbr260222.pdf

2. Exploring chatbot anthropomorphism as a driver of usersatisfaction and purchase intention through perceived enjoyment and responsiveness
Agung Nugroho and Imam Salehudin
https://ajbr.co.nz/ajbr/ajbr260223.pdf

3. Environmental management control systems and ecocapability: Catalysts for sustainable organisationperformance
Indarawati Tarmuji, Ruhanita Maelah, Mohd Rizal Palil and Amizawati Mohd Amir
https://ajbr.co.nz/ajbr/ajbr260224.pdf

4. Behavioral intention of Chinese users to use DeepSeek formedical tourism
Le Li, Wei Chong Choo, Yee Choy Leong and Md Shamim Hossain
https://ajbr.co.nz/ajbr/ajbr260225.pdf

5. The experience economy for creating memorable tourismexperience in tourism village
Titing Kartika, Ratih Hurriyati, Disman and Lili Adi Wibowo
https://ajbr.co.nz/ajbr/ajbr260226.pdf

6. Doctors’ job satisfaction in resource-constrained healthsystems: A model development
Mumtaz Ali Memon, Zunaira Sajjad, Muhammad Zeeshan Mirza, Berik Sabdenaliyev, Rameen Arshad and Karisma Sri Rahayu
https://ajbr.co.nz/ajbr/ajbr260227.pdf

7. Staying tuned: What keeps consumers engaged in livestreaming commerce?
Mosha Qi, Xiao Fan, Tat-Huei Cham, Bo Wang, Ika YanuartiLoebiantoro and Vuong Le Hong
https://ajbr.co.nz/ajbr/ajbr260228.pdf

For more info:
please visit us at https://ajbr.co.nz/

15/07/2026

*EXTENDED DEADLINE: 10 AUGUST 2026*

Dear colleagues,

We would like to invite you to be part of the 2026 MAG Scholar Conference in Business, Marketing & Tourism in Malang, Indonesia (Hybrid).

Venue: Universitas Brawijaya, Malang, Indonesia
Date: 6 – 9 October 2026
Organized by: Marketing in Asia (MAG) Scholar and Faculty of Economics and Business, Universitas Brawijaya (FEB UB)

A full programme and additional details are available on the official conference website at: https://www.magscholarconferences.com/

For more info, please visit:
Extended Abstract Submission: https://forms.gle/p8VpzRHWRf6TbiEt5
Conference website: https://www.magscholarconferences.com/
Facebook: https://www.facebook.com/MAGScholar

Conference Secretariat:
Email: [email protected]

Publication opportunities:
1. Asian Journal of Business Research (SCOPUS Q2)
2. Journal of Business-to-Business Marketing (SSCI/SCOPUS)
3. SEARCH Journal of Media and Communication Research (SCOPUS Q1)
4. Journal of Media and Information Warfare
5. Journal of Halal Service Research
6. Journal of Agribusiness Marketing
*Additional charges, subject to revision

Benefit:
• Conference kit
• Certificate of participant/presenter by Emerald Publishing
• Workshops
• Conference lunch and coffee break
• Gala Dinner*
• Journal publication opportunity (additional charges, subject to revision)
• By attending the conference will give you more points and gets closer to achieving the Certified MAGScholar qualification.
For more info - https://magscholar.com/Training-Programme

Your participation and cooperation are very much awaited and appreciated. We look forward to seeing you in Malang, Indonesia!

24/06/2026

Dear colleagues,

We would like to invite you to be part of the 2026 MAG Scholar Conference in Business, Marketing & Tourism in Malang, Indonesia (Hybrid).

Venue: Universitas Brawijaya, Malang, Indonesia
Date: 6 – 9 October 2026
Organized by: Marketing in Asia (MAG) Scholar and Faculty of Economics and Business, Universitas Brawijaya (FEB UB)

A full programme and additional details are available on the official conference website at: https://www.magscholarconferences.com/

For more info, please visit:
Extended Abstract Submission: https://forms.gle/p8VpzRHWRf6TbiEt5
Conference website: https://www.magscholarconferences.com/
Facebook: https://www.facebook.com/MAGScholar

Conference Secretariat:
Email: [email protected]

Publication opportunities:
1. Asian Journal of Business Research (SCOPUS Q2)
2. Journal of Business-to-Business Marketing (SSCI/SCOPUS)
3. SEARCH Journal of Media and Communication Research (SCOPUS Q1)
4. Journal of Media and Information Warfare
5. Journal of Halal Service Research
6. Journal of Agribusiness Marketing
*Additional charges, subject to revision

Benefit:
• Conference kit
• Certificate of participant/presenter by Emerald Publishing
• Workshops
• Conference lunch and coffee break
• Gala Dinner*
• Journal publication opportunity (additional charges, subject to revision)
• By attending the conference will give you more points and gets closer to achieving the Certified MAGScholar qualification.
For more info - https://magscholar.com/Training-Programme

Your participation and cooperation are very much awaited and appreciated. We look forward to seeing you in Malang, Indonesia!

22/06/2026

Check out the paper in AJBR Vol 16 Issue 1 2026
by Md. Zaber Hossain, Md. Mahbubar Rahman, and Md. Faridul Islam
on “Digitalisation challenges in grassroots tourism: Contextualising Innovation Resistance Theory for informal homestays in Bangladesh"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr260221.pdf
For more AJBR paper Vol 16 Issue 1: https://ajbr.co.nz/vol16issue1
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

15/06/2026

Check out the paper in AJBR Vol 16 Issue 1 2026
by John Kingu Nasania
on “The influences of economic growth, renewable energy and technological innovations on carbon dioxide emissions in Tanzania: A dynamic ordinary least square (DOLS) analysis"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr260220.pdf
For more AJBR paper Vol 16 Issue 1: https://ajbr.co.nz/vol16issue1
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

08/06/2026

Check out the paper in AJBR Vol 16 Issue 1 2026
by Rachma Bhakti Utami and Rashid Ating
on “Sustainable banking in Indonesia and Malaysia: Optimizing corporate governance and the role of CEOs’ social networks"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr260219.pdf
For more AJBR paper Vol 16 Issue 1: https://ajbr.co.nz/vol16issue1
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

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