MAG Scholar

MAG Scholar

Share

The founding director of MAG Scholar is Professor Kim-Shyan Fam. In 1997, MAG was a group with only three active researchers based in New Zealand and Australia.

MAG is committed to research of the highest quality that advances theory and makes a practical contribution to marketing management practice and/or policy development. It quickly expanded to include three faculty members from Europe. Currently, MAG has over 400 academics and practitioners from 35 countries. They come from all walks of academia and industry, including dean of reputable business sch

15/06/2026

Check out the paper in AJBR Vol 16 Issue 1 2026
by John Kingu Nasania
on “The influences of economic growth, renewable energy and technological innovations on carbon dioxide emissions in Tanzania: A dynamic ordinary least square (DOLS) analysis"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr260220.pdf
For more AJBR paper Vol 16 Issue 1: https://ajbr.co.nz/vol16issue1
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

08/06/2026

Check out the paper in AJBR Vol 16 Issue 1 2026
by Rachma Bhakti Utami and Rashid Ating
on “Sustainable banking in Indonesia and Malaysia: Optimizing corporate governance and the role of CEOs’ social networks"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr260219.pdf
For more AJBR paper Vol 16 Issue 1: https://ajbr.co.nz/vol16issue1
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

01/06/2026

Check out the paper in AJBR Vol 16 Issue 1 2026
by Kusuma Dwi Wikka Kukuh Satrianto, Pulung Nurtantio Andono, and Sih Darmi Astuti
on “Enhancing innovative work behavior of employees across generations through digital leadership, intergenerational work values and knowledge-sharing"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr260218.pdf
For more AJBR paper Vol 16 Issue 1: https://ajbr.co.nz/vol16issue1
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

25/05/2026

Check out the paper in AJBR Vol 16 Issue 1 2026
by Shannon Zi Jing Liaw, Rodney Thiam Hock Lim, Yaw Seng Ee, and Agung Yoga Sembada
on “Navigating the startup spirit: University students’ path to entrepreneurship"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr260217.pdf
For more AJBR paper Vol 16 Issue 1: https://ajbr.co.nz/vol16issue1
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

18/05/2026

Check out the paper in AJBR Vol 16 Issue 1 2026
by Nguyen Lam Ngoc Vi, Le Van Huy, and Le Van Hoa
on “An integrated systematic review and bibliometric analysis of parasocial interaction from social media influencers’ perspective in the hospitality industry"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr260216.pdf
For more AJBR paper Vol 16 Issue 1: https://ajbr.co.nz/vol16issue1
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

11/05/2026

Check out the paper in AJBR Vol 16 Issue 1 2026
by Angelica G. Benamer, Precious Dorothy T. Narag, Efren R. Yuzon Jr., Edgar Allan DC. Mendoza, and Daryl Ace V. Cornell
on “Vermicomposting as an adopted sustainability practice in a selected hotel in Metro Manila"

This article is available online ahttps://ajbr.co.nz/ajbr/ajbr260215.pdf
For more AJBR paper Vol 16 Issue 1: https://ajbr.co.nz/vol16issue1
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

04/05/2026

Check out the paper in AJBR Vol 16 Issue 1 2026
by Nguyen Tran Ba Ngu, and Nguyen Thi Mai Trang
on “The impact of social media influencer’s content value on repurchase intention: The role of parasocial relationship and trust"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr260214.pdf
For more AJBR paper Vol 16 Issue 1: https://ajbr.co.nz/vol16issue1
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

20/04/2026

Happy to announce that Asian Journal of Business Research (AJBR) Volume 16 Issue 1 2026 is now published online and can be accessed at https://ajbr.co.nz/vol16issue1.

The published articles are outlined as follows:

The impact of social media influencer’s content value on repurchase intention: The role of parasocial relationship and trust
Nguyen Tran Ba Ngu and Nguyen Thi Mai Trang
https://ajbr.co.nz/ajbr/ajbr260214.pdf

Vermicomposting as an adopted sustainability practice in a selected hotel in Metro Manila
Angelica G. Benamer, Precious Dorothy T. Narag, Efren R. Yuzon Jr., Edgar Allan DC. Mendoza, and Daryl Ace V. Cornell
https://ajbr.co.nz/ajbr/ajbr260215.pdf

An integrated systematic review and bibliometric analysis of parasocial interaction from social media influencers’ perspective in the hospitality industry
Nguyen Lam Ngoc Vi, Le Van Huy, and Le Van Hoa
https://ajbr.co.nz/ajbr/ajbr260216.pdf

Navigating the startup spirit: University students’ path to entrepreneurship
Shannon Zi Jing Liaw, Rodney Thiam Hock Lim, Yaw Seng Ee, and Agung Yoga Sembada
https://ajbr.co.nz/ajbr/ajbr260217.pdf

Enhancing innovative work behavior of employees across generations through digital leadership, intergenerational work values and knowledge-sharing
Kusuma Dwi Wikka Kukuh Satrianto, Pulung Nurtantio Andono, and Sih Darmi Astuti
https://ajbr.co.nz/ajbr/ajbr260218.pdf

Sustainable banking in Indonesia and Malaysia: Optimizing corporate governance and the role of CEOs’ social networks
Rachma Bhakti Utami and Rashid Ating
https://ajbr.co.nz/ajbr/ajbr260219.pdf

The influences of economic growth, renewable energy and technological innovations on carbon dioxide emissions in Tanzania: A dynamic ordinary least square (DOLS) analysis
John Kingu Nasania
https://ajbr.co.nz/ajbr/ajbr260220.pdf

Digitalisation challenges in grassroots tourism: Contextualising Innovation Resistance Theory for informal homestays in Bangladesh
Md. Zaber Hossain, Md. Mahbubar Rahman, and Md. Faridul Islam
https://ajbr.co.nz/ajbr/ajbr260221.pdf

For more info:
please visit us at https://ajbr.co.nz/

16/03/2026

Check out the paper in AJBR Vol 15 Issue 4 2025
by Xiao Fan, Bo Wang, Brian Kee Mun Wong, and Mosha Qi
on “Can internet celebrities’ short videos shape the image of rural tourism destinations? Empirical insights from China"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr250213.pdf
For more AJBR paper Vol 15 Issue 4: https://ajbr.co.nz/vol15issue4
All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

02/03/2026

Check out the paper in AJBR Vol 15 Issue 4 2025
by Lijia Xu and Zhihao Liu
on “Aspirational luxury consumption among young bottom-of-pyramid consumers"

This article is available online athttps://ajbr.co.nz/ajbr/ajbr250212.pdf

For more AJBR paper Vol 15 Issue 4: https://ajbr.co.nz/vol15issue4

All papers from the current issue and past issues of AJBR are open-access for reading and downloading at https://ajbr.co.nz/index .

Want your school to be the top-listed School/college in Wellington?

Click here to claim your Sponsored Listing.

Location

Category

Telephone

Address


Wellington