Both stores open 7 Days. Top dance shoes & apparel. TAURANGA,13b Bay Central Shopping, 65 Chapel St 💜 AUCKLAND, 10 North Rd, Eden Terrace 💜
Search our page for local events, places to dance and ask us questions about the dance scene in Auckland. We would love to help you find somewhere to dance ballet, jazz and tap as well as help people find somewhere to dance socially - ballroom, swing, salsa etc!! Post us a question and we will do our best to help you find what you are looking for.
Easter Treats await our Pure Point members! Double Pure Points this weekend! Normally a cumulative spend of $300 will earn an $30 reward, this weekend you’ll get double the points so $300 would earn a $60 reward! Even if you don’t spend $300 you’ll get to the total faster by shopping online at Pure Dance this weekend!
So many beautiful new Danse de Paris leotards and hair accessories in store and online now!
So may beautiful new leotards from Danse de Paris, Yumiko and So Danca! Surely the most leotard variety in New Zealand?!?
Check out our Back to Dance bundles for little dancers! Get top quality Capezio products at a discounted rate, and a free scrunchy to match the dress (While Stocks Last) ! Available online only and not in our physical stores
26/01/2026
New Zealand Owned & Operated, fast delivery because our stock is in NZ and we have experts to help you!
We ♥️♥️♥️ dance, and dancers 💃 🩰
Did you know❓
✅ We have an excellent website at www.puredance.co.nz with easy returns to make buying online a little easier
✅ Pure Dance has physical stores in Auckland and Tauranga! Both stores are Open 7 days a week for your convenience ⭐️
✅ Pure Dance is owned and operated by New Zealanders and our stock is held in Auckland and Tauranga
✅ Our team have extensive dance training, and experience, to share with parents and dancers
✅ We hold, in stock, in New Zealand, a huge range of dance products from top dance brands such as Capezio, Bloch, So Danca, Yumiko, Danse de Paris, Cosi g, Ballet Rosa to name a few! 🇳🇿
✅ As Authorised Resellers of these brands you can be assured of the legitimacy of the products and our ability to do right by our customers!
✅ We offer one free return when you buy via our website
✅ We have an online loyalty scheme called Pure Points. You sign up on our website, earn points which lead to a discount code which can be redeemed online. (Pure Points do not acrue, nor can the be redeemed, in our physical stores)
This means your purchases are covered by the NZ Consumers Guarantees Act and returns and exchanges are super easy.
We are here to help with whatever you and your dancer need!
16/01/2026
New Zealand Owned & Operated, fast delivery because our stock is in NZ and we have experts to help you!
We ♥️♥️♥️ dance, and dancers 💃 🩰
Did you know❓
✅ Pure Dance has physical stores in Auckland and Tauranga? Both stores are Open 7 days a week for your convenience ⭐️
✅ We have an excellent website at www.puredance.co.nz with easy returns to make buying online a little easier
✅ Pure Dance is owned and operated by New Zealanders and our stock is held in Auckland and Tauranga
✅ Our team have extensive dance training, and experience, to share with parents and dancers
✅ We hold, in stock, in New Zealand, a huge range of dance products from top dance brands such as Capezio, Bloch, So Danca, Yumiko, Danse de Paris, Cosi g, Ballet Rosa to name a few! 🇳🇿
✅ As Authorised Resellers of these brands you can be assured of the legitimacy of the products and our ability to do right by our customers!
✅ We offer one free return when you buy via our website
✅ We have an online loyalty scheme called Pure Points. You sign up on our website, earn points which lead to a discount code which can be redeemed online. (Pure Points do not acrue, nor can the be redeemed, in our physical stores).
This means your purchases are covered by the NZ Consumers Guarantees Act and returns and exchanges are super easy.
We are here to help with whatever you and your dancer need!
14/01/2026
New Zealand Owned & Operated ✅ Competitive Studio Prices ✅ Expert Advice ✅ Top Dance Brands ✅ Online Ordering Systems ✅ Talk to us about how we can help make your life easier, and make some extra revenue!
New Zealand Owned & Operated ✅ Expertise ✅ Tights ✅ Ballet ✅ Jazz ✅ Tap ✅ Leotards ✅ Activewear ✅ Gym ✅
Tights ✅ Ballet Flats ✅ Jazz Shoes tick ✅ Leotards ✅ Pointe Shoes ✅ Expert Help ✅ Well Stocked Webstore ✅
24/12/2025
Here are our Christmas hours! Visit our website for online shopping for all your summer school and convention needs! We will be shipping between Christmas and New Year x
| Monday | 9:30am - 5pm |
| Tuesday | 9:30am - 5pm |
| Wednesday | 9:30am - 5pm |
| Thursday | 9:30am - 5pm |
| Friday | 9:30am - 5pm |
| Saturday | 9:30am - 4pm |
| Sunday | 10am - 3pm |