Amy Luttrell Coaching

What began in Melbourne is continuing in Auckland this October 🌆

City Meets Soul is a multi-day immersion for women in business and leadership who value ambitious rooms, beautiful spaces and being in experiences that feel both expansive and grounded.

This October, I’ll be taking a small group through some of Auckland’s most considered spaces. Hotels, long brunches, rooftop bars, private experiences and exceptional hospitality designed for women who appreciate quality, depth and proximity to the kind of conversations that broaden perspective and raise standards.

Because sometimes growth is less about changing your life, and more about placing yourself in environments that remind you what else is available.

16–18 October 2026
Auckland, New Zealand

I’m beyond excited to be partnering with these iconic brands to bring together two days in the city designed around connection, conversation and exceptional experiences. ✨




Follow the link in bio to learn more.
Only 3 spots left 🫶



📸: by

Four days of City Meets Soul - set in Fitzroy, with the iconic as our base.

I visited this hotel last year on a research trip to find the right space for my self-leadership immersions and I knew pretty quickly this was it.

The design, the way people moved through the space.
Where conversations naturally gathered. Co-working opportunities.

The balance between privacy and proximity.
The way people naturally gather in certain areas.
How the rooftop shifts the energy at the end of the day.
The balance between being able to drop in with others, or pull back when you need to observe and think.

It felt intentional and exactly the right environment to gather and immerse in the hum of Melbournes most creatively stimulating neighbourhood.

Over four days, I watched what happens when you place founders, creatives and leaders inside a space like this.

The conversations deepen without needing to be forced.
Inspiration sparks. Ideas, decisions, connections start moving.

This is the power of intentional immersion, held within quality design and a high standard of service.
It’s the essence of hospitality and how spaces like this actively support creativity, clarity, and leadership.

That’s what City Meets Soul is built on and why I've created these self-leadership immersions as a new way to "retreat".

Our next immersion will be happening in November, waitlist will be live in a few weeks. Reach out for more info.




All images by 📸

longer read for a socials post, but it's an IMPACTFUL reminder for all you founders, coaches, leadership, business folks following along!

THIS IS WORTH YOUR FOCUS.

I came across this quote in New York magazine: “I was taught from a really early age to live the life you've got, rather than mourn the one you don't” – Adam Pearson. It made me wonder: how often do you find yourself chasing something ‘out there’?

Have you ever taken a moment to really appreciate what you’ve already built, and more importantly, who you are.
Or, do you get caught up in thinking about what’s missing, how fast you want things to happen, or that nagging feeling of 'not being there yet'?

Maybe you’ve thought, "When I finally get there, then I’ll feel better, more successful, calmer, more attractive, skinnier, cooler, richer... here’s the thing—if you’re always focused on what’s next, are you ever truly satisfied?

The way you think shapes everything.

A simple mindset shift can change your entire experience. And when you reframe the experience, you're now in a powerful moment of clarity. One where you're the true leader of your own destiny.

I want to be extra clear - This isn't about letting go of your goals, or letting go of ambition. But it is a different path towards achieving, that includes learning to appreciate where you are right now.

What would happen if you stopped worrying so much about speed and profits, instead focused on the value you’re creating? What if you saw challenges not as setbacks, but as opportunities?

Success isn’t just about the destination—it’s about how you FEEL while you’re on the journey.

So, I want to ask you this: How can you shift your mindset today to grow your business in the direction you want, while feeling more fulfilled along the way?

Slow or busy seasons don’t have to dictate your self-worth anymore.

I meet so many women who are overwhelmed by guilt, resentment, sadness, anger, frustration, shame, fear of failure and a desire to reach a place within where they feel accomplished.

But here’s the misconception, productivity isn’t a badge of honour you get to wear for being the most accomplished woman in town, this is just your mind telling you that once you obtain this outcome you’ll be free from all those other “negative” emotions.

This is false.

Female business owners often feel stuck when sales decrease or stress peaks, leading to self-doubt, anxiety and rushed decisions that are usually not aligned to your values.

The invitation:
What if these seasons could be your invitation to level-out your emotions, gain clarity on what’s a priority, and elevate your business with ease?

HER Creative Path is a two-month group program starting on August 28th, designed to support you to embrace your creative power, refine your message, and grow your business beyond your wildest dreams. 🌟

Ready to go all in on your dreams? Join us and secure your spot today!

https://www.bewellgood.co.nz/her-creative-path 🫶

One step each day, YOU’RE ON THE VERGE OF SOMETHING BIG.

A reminder for the creative, sensitive, visionary, dreamers of this world. Who are also getting s**t done in business.

Your greatest strength, and strategy is usually less to do with marketing/sales/and whatever else social media is filling your mind with. (Not to say these aren’t important😉)

What I am saying, it starts with YOU.

I’m a business coach who values emotional wellbeing. If you’re ready to up your income, align your focus, and connect with your potential - I’m the coach for you. We can speed up your results (in as little as 2months) towards real-time shifts that will change your life.

Curious? DM or link in bio to book a FREE consultation. 🙋🏻‍♀️

Appreciation post 🫶📣

Welcome to my next chapter…

About to venture off for three months in Rarotonga with these guys, and my heart couldn’t be prouder. 5 years ago I remember doing a goal mapping exercise with a mentor, and I put together my desires and dreams about Family, Business and Creativity.

What unfolded was absolutely not what I had in mind 🤪💥 💔, but in a lot of ways I did get what I wanted.

Time is a valuable resource when we’re shaping goals, so often we think we need to speed things up, or have ridiculous expectations of it looking a certain way.

Time gives perspective.

This has shown me that patience means we can embrace the process and orient ourselves in ways that includes holistic success, and our wholeness.

Family and community is our greatest purpose, and for me it’s such a huge reminder of what it means to slow down and see what my kids have to teach me.

I’ve heard that island time is an actual thing and in some ways I’m a little bit nervous about the slower pace, what it might bring up for me, and us (as a family). I’m equally excited and totally open for this experience!

As always I’ll be a space to openly share the adventure with y’all. ♥️

You’re responsible for your own energy, period.
💚💛❤️🩵💜

Women in business this one’s for you.

I’m about to launch a (invite only) group coaching program to a select group of female entrepreneurs and business leaders who desire more flow in the way they’re growing their purpose-led lifestyles.

I’ve decided to craft together a program that supports women to be women in business, rather than men. Because stats show that women who experience burn-out are feeling emotionally exhausted. My thoughts on this is women are pushed (by default) into masculine ways of operating in business. They’re neglecting their inner rhythms, and cycles and this needs to be addressed, and reset.

We’ll be aligning you to More IMPACT, INCOME and INTENTIONAL ACTION in your life as a whole woman.

This means you’ll be saying goodbye to compartmentalising your life into roles, tasks and responsibilities and embracing SELF LEADERSHIP in ways that fuel your feminine.

Creativity will become a way of life rather than a set of traits.

Relationships will develop, and deepen.

Your capacity to hold more success and money will grow.

Your mind, heart and skills will start to collaborate, in ways that will benefit business practices like marketing, content creation, sales and communication.

Goals will clarify and simplify - making it easier to turn them into a reality, and sustain them.

Energy hygiene becomes second nature, and you’ll ditch effort for courage.

Spaces are limited and an email invite is going out this week if you would like to be on that list send me a DM or comment 💓 (heart) below.

We’re starting next week, which means if you choose to dive in you could be reaching some significant goals by July…. Just saying 😉