WOODS

A brand workshop isn’t just a meeting, it’s your North Star. From aligning teams to uncovering what really drives your brand, here’s why we never skip them (and why you shouldn’t either).

Read our latest blog. Link in bio.

We’re back! 2026 is here and we are pumped for the year ahead.

If you’ve got a new project in the works that needs naming, strategising, branding, designing, packaging or launching, that’s kind of our thing. Get in touch for a coffee and kōrero.

That’s a wrap for the year.

As we head into the holiday break, we want to say a big thank you to everyone for another year of trust, collaboration, mahi and support.

Wishing you all a festive break filled with downtime, good food, great company and a chance to switch off (and maybe a swim or two). ☀️

We’re closed from Friday 19th December and back on deck Monday 12th January.

Meri Kirihimete — see you in the new year! 🎄

— The WOODS Team

Born during the lockdown as a DIY solution to overpriced ute accessories, we evolved RAD into a bold brand with a nostalgic, adventure-driven identity that sets it apart by championing outdoor-loving Kiwis over tradies.

Case study link in bio.

Proud to unveil some of our campaign work with . We’ve transformed the traditional ‘nest egg’ into a concept that resonates with modern investors, making benefits clear and relatable.

We saw an unprecedented 150% growth in website visits over the campaign period — with the click through rate peaking at 8%.

Case study link in bio.

They won.
With just 1 week to build and 3 weeks live, we helped Baypark Speedway rally the public — and secure the proposal.

• 3,498 submissions
• 90% backed the lease extension and North Stand transfer
• CTR 5.91%, CPC just $0.32
• 89% of conversions came from video
• And yes — we even brought the campaign into Bayfair.

All led by a simple message:
Keep the Heart of Baypark Beating.

Fast. Focused. Effective.
Out of the WOODS, into the world.

Case Study: HK – from heirloom to showroom

Formerly Heirloom Kitchens, HK is a premium nationwide kitchen manufacturer based in Tauranga. We worked with them on a modern rebrand, designed to reflect their shift from being ‘the builder’s choice’ to being everyone’s choice.

View the case study:
https://www.woodsagency.nz/featured-work/hk

Starting a new weekly series where we spotlight some of the amazing clients we get to work with.

First up: PMG — one of NZ’s leading unlisted property fund managers.

We support their team across brand strategy, campaigns, design, video, animation and ongoing marketing collateral.

Always a privilege working alongside such a focused and forward-thinking team.

Honouring the past. Evolving for the future.

We partnered with Te Whare Wānanga o Awanuiārangi to evolve their brand identity—respectfully redrawing (not redesigning) their Tohu to improve clarity and legibility, while preserving its deep cultural meaning.

The refreshed system rolls out across all marketing collateral—from prospectuses and signage to digital templates. We also developed internal tools and continue to work closely with the team on brand and recruitment campaigns.

A brand grounded in Te Ao Māori, confidently stepping into tomorrow.