01/10/2025
🥜 Where to next for Pic’s Peanut Butter?
Join us for the 53rd Waikato Management School Case Competition, proudly sponsored by PwC!
📅 Wednesday 8 October
🕠 5:30pm
📍 The Pā, University of Waikato
Top student teams will present bold strategies for the future of Pic’s — In 2007, Pic Picot shook up New Zealand’s peanut butter scene with his natural, no-nonsense spread. By 2025, Pic’s was the market leader, exporting to Australia and China from its cutting-edge Peanut Butter World. With new CEO Aimee McCammon at the helm and a major investment from Australia’s Scalzo Foods, Pic’s is ready for its next big move.
Come along to see innovation in action, support our students, and be part of the buzz! 🥜✨