The Multimodal Research Centre (MRC) is made up of researchers at Auckland University of Technology.
The Multimodal Research Centre (MRC) is made up of researchers at Auckland University of Technology interlinked with an extensive national and international network. Here at the centre, researchers take a broad look at communication, working with a strong theoretical background, particularly taking into consideration:
Linguistic theories from semantics, pragmatics and syntax to phonology and
phonetics
Theories in nonverbal communication
Theories about space and place
Learning theories
Theories in socio-cultural psychology
With this theoretical backbone, and a robust methodology-empiricism nexus, we work with the assumption that communication, interactions, images or texts, are always multimodal. Our work is highly interdisciplinary and touches on a broad range of areas such as Anthropology, Communication, Digital Humanities, Education, Face-to-Face Interaction, Human-Computer Interaction, Learning and Teaching, Linguistics (Text and Discourse Analysis), Mobility, Psychology, or Sociology. Inside MRC
In May 2009 the MRC became the first multimodal research centre in New Zealand. The MRC organically developed out of a Multimodal Research Group, first formed in 2007, when Dr. Sigrid Norris joined the School of Communication Studies at AUT. By 2009, the formally loosely knit Multimodal Research Group had developed into a strong network of researchers with a core interest in multimodal discourse, multimodality, and multimodal interaction analysis. At this point, the Faculty of Design and Creative Technologies, of which the School of Communication Studies is a part, saw the need to create a more formal structure. Thus, the MRC was created, Dr. Sigrid Norris was appointed as the Director, and the Centre began to receive funding. The MRC takes as its vision to chart new territory by utilising and developing multimodal frameworks to advance academic inquiry and to positively impact the social communities we serve.
17/03/2024
Huge congratulations to Jesse Pirini, our former postdoc fellow, who is one of seven recipients of the 2024 Fulbright Scholar Awards. He will research how innovative data visualization can support Indigenous development at the University of Massachusetts (Amherst and Boston).
Photo courtesy: Fulbright New Zealand
25/12/2023
Merry Christmas to all our followers, valued colleagues and friends! Have a great holiday and lovely time wherever you are.
Some excellent research from our friends and colleagues at Universitat Jaume I, GRAPE, in Spain ππ»ππ»ππ»
24/05/2023
Our graduate and postdoctoral fellow, Dr Tui Matelau and Ufitia Sagapolutele have recently published an article titled 'Constructing a hybrid Samoan identity through Siva Samoa in New Zealand: A multimodal (inter)action analysis of two dance rehearsals'.
Sincere congratulations to both - what a wonderful and important research!
Edgar Bernad our former visiting scholar, now Assistant Professor at Universitat Jaume I, Spain, has recently published an article titled 'Multimodal (inter)action analysis for the study of lectures: Active and passive uses of metadiscourse'.
Huge congratulations, Edgar, and our warmest regards to all members of GRAPE at UJI!
02/12/2022
Some wisdom from our tangata whenua (people of the land, the indigenous people of Aotearoa NZ). As the end of year is approaching, perhaps we should take a moment to reflect upon our achievements, express gratitude to each other for all the support over the years, and take heart.
Kia kaha (stay strong)! π
Und Sigrid, vielen herzlichen Dank! π
Photo credits: Yulia Khan and altLAB
15/08/2021
Happy birthday to our former postdoctoral fellow and now senior lecturer at Vic Uni, Jesse Pirini!