20/11/2023
Who doesn't like a good challenge?
Multiple pronged goals last weeks at Eko-Tours in the Moulbrough Sounds felt like it was be just that last week.
🎬Training staff in storytelling principles, pre and post-production content creation techniques in Adobe suite.
▶️All for a new YouTube channel set to launch next year.
📸Once we had a handle on that. New footage got shot and we even did a summer refresh of socail media campaign to round out the mission.
The team putting their best fins forward on land and sea making all this achievable.
Still a lot of ground/water to cover for the team, but key goals were taken care of this trip and looking forward to seeing / reviewing results early 2024.
04/07/2023
🥶This recent cold snap makes for cool snaps📸
What else makes for a great snap or video footage you may ask?
Well here are some essential elements to consider while we're on the subject.
📸Part 1:Technical
1. Composition: Arrange elements within the frame for balance and impact.
2. Lighting: Use light to set the mood and add depth to your image.
3. Focus and Depth of Field: Control focus to direct attention and create visual impact.
📸Part 2: Capturing Emotion and Storytelling
To make your pictures memorable, focus on:
1. Emotion: Evoke feelings through facial expressions and body language.
2. Storytelling: Convey a narrative or capture decisive moments.
📸Part 3: Creativity and Personal Style
Stand out with:
1. Experimentation: Try new techniques and push your creative boundaries.
2. Finding Your Voice: Develop a personal style that reflects your vision.
In conclusion, a great content combines technical excellence, emotional impact, storytelling, and personal creativity. Master the basics, capture emotions, and develop your unique style to create memorable images.
12/04/2023
Finding flow in our work can be tricky, but when we get it right....Worth it.
📸 I may take it a little literally finding spots like this to share with you.
11/04/2023
What are the Top 5 Tips for creating SEO-friendly videos on YouTube....?
▶️ Have a little read if you like.
By following these best practices, you can create SEO-friendly videos that will help you reach a wider audience and build your brand on YouTube
🎯Start with keyword research: Before creating a video, conduct keyword research to find the most relevant and popular keywords related to your topic. Use these keywords in your video title, description, and tags.
🎯Optimize your video title and description: Your video title and description should include your target keywords and accurately describe the content of your video. This will help your video appear in search results and encourage viewers to click through to your video.
🎯Create engaging content: Your video content should be engaging, informative, and valuable to your target audience. The longer viewers watch your video, the better it will rank in search results.
🎯Add tags and annotations: Tags and annotations can help YouTube understand what your video is about and make it easier for viewers to find. Use relevant tags and add annotations with links to related content or your website.
🎯Promote your video: Share your video on social media, embed it on your website, and encourage others to share it as well. The more views, likes, and comments your video receives, the higher it will rank in search results.
Intentionally, measuring twice to cut once and economy of movement is key when working though getting the most out for video. The same is true of your digital marketing practices on such an epic platform like You Tube.
I trust some found this helpful and all will help yourselves to a productive week.
06/04/2023
It's not just the staff that been showing up at this week shoot.
From sunrise to sunset the land around Maruia Hot Springs has been showing up stunning.
🎬 That beening said, that's a wrap.
▶️Really looking forward to hitting the editing next week.
🤏Here is a sneak peek of some stills showing some the magical moments captured for their 2023 story to be told.
20/03/2023
🧭Alignment can be key to any kind of successful endeavor right?
It may be said appropriate adjustments or arrangement creating calibration, order, positioning, and sequence can help little miracles to happen.
Whether it's three Lakes aligned to a sunset in the breathtaking Mackenzie District. In the instance of this image/ video stock just recorded. Or any bissness endeavors we may find ourself bringing together with others.
Often we know what we should be doing but sometimes in the rush of life fail to remember thinking... " She'll be right."
Taking the time to research, dig deep, discuss and find common ground for creation never fails to get superior results in the long term saving time in the end.
🍂 Something I was pleasantly reminded of in the pursuit, capture and grading of this image and video content. Reapplying these cornerstones of alignment to new projects as we embarked on this Autumn's season now seams to be front of mind again for me again.
15/03/2023
📸I'm often asked what I gear shot with.
☕Today while I drink my coffee in Tekapo I though I'd post a little on the 3 go to tools on any given shoot day.
Of course there is my trusted DJI Mavic 3
This quadcopter sports a dual-lens camera that nets stunning wide-angle views, along with a slightly less impressive telephoto camera for tighter perspectives. It also has some ambitious tech inside, including a Four Thirds camera with Hasselblad color science and all-around obstacle avoidance sensors. The base model is a serious tool for photography and video that's capable of 5.1K video capture and Raw stills.
2 × Panasonic Lumix DC-GH5 II
The GH5 II gains an updated 'Venus' processing engine from the full-frame S1H, allowing it to capture 10-bit 4K footage at 50 or 60 frames per second and promises improved autofocus.
Having a prime len on one Lumix with gimble rig ready is advantageous. Leaving the wide angle lens on the other Lumix with various tripod bases.
That being said having both ready for quick hand held shots definitely helps spontaneous cinematic captures that pop up on shoot day.
What's your favorite kit to shoot to content and why ?