04/09/2026
Everything we encounter on a day-to-day basis seems to be run by AI now. Every flyer online looks the same, all of our social media platforms are inundated with AI bots in the comments, and who can even say how much content is created by or processed through AI tools? We’re in a unique time and position where so many of us are trying to build our small businesses both online and in-person. As professionals and business owners, how can we manage the impact of our “online” presence potentially having a different “voice” than how we communicate and relate to our clients in person?
How we communicate matters, and how we share information and ideas matters. They are the foundation of how we make strong, human connections with our clients and our community. Our work as birth and lactation professionals calls on us to respond in the moment, react to the environment around us, synthesize information and our client’s goals, plans, and expectations, in a way that takes time to learn, requires practice, and can’t be skipped without impacting our client’s experience accessing doula or lactation support. As you’re faced with an ever-present pressure to relegate the bulk of your online communication to AI, take a step back and ask yourself how you can ensure your clients and prospective clients are meeting the real you, in your authentic tone and voice, both in-person and online.