Real, good milk! Made as it should be by small pasture-fed happy herds living on sustainable ethical family farms. But by 2018, he had to admit defeat.
We’re disrupting dairy with a new model that puts the power with the people. The Happy Cow story is one that owes its success so far to the fans who have backed it. Founder Glen Herud first attempted to re-invent dairy back in 2014 with leased land and his own milk processing and bottling system. The model he'd built just couldn't scale. The Happy Cow community refused to let Glen quit and support
ed him financially while he rethought the entire business from scratch. What emerged from that is a nifty milk factory-in-a-box that is the backbone of Happy Cow 2.0. The crowd lent its support again, fully subscribing to the first equity funding round of $400k in just eight hours, and a second equity campaign in 2021 raised $566,355. This funding has allowed Glen and the growing team to build the equipment and systems required to build the "Milk Factory In a Box". Happy Cow Milk has recently launched in 2022, with its first farmer in the Waikato, NZ. The next step is to scale up the impact of this system that connects local farmers to local customers - with zero packaging! Anyone can host a Happy Cow distribution point. Schools, cafes and workplaces are just a few that can take this up. To register your interest in being a retailer, visit: https://happycowmilk.co.nz/who-can-be-a-happy-cow-retailer/
Supermarket milk has almost half the cream that farm fresh milk contains.
This is because supermarket milk is standardised.
In this video I explain what standardisation is, how it was done in the old days and how todays stadardisation is very different from the past.
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25/03/2025
You can't get something for nothing.
If a food has low emissions it means it also has low nutrient density.
Plant based milks are low in nutrients compared to cows milk.
If you measure emissions compared to nutrient levels, cows milk has the lowest emissions.
20/03/2025
🤩Simply Fresh and Woodlands Park Superette are now collection points for our pre-filled bottles.
Were no longer selling milk from our dispensers at both these locations.
👉Milk direct from our farm can be ordered here www.happycowmilk.co
A small milk dryer will make a 1kg bag of milk powder for $8. Fonterra’s Darfield plant produces a 1kg bag of milk powder for 10 cents.
That's the power of scale.
12/03/2025
A lot of vertical farming businesses are closing down.
Turns out it’s more expensive to set up and run a vertical farm.
The biggest issue is that sunlight is free, but vertical farms need to pay for electricity for their lights.
10/03/2025
If you fill up a pickup truck with grass, you could feed a cow for one day.
She will produce about 25-30 litres of milk.
It costs $4.50 to grow 1 pickup truck worth of grass and the farmer gets paid around $25 for the milk from one cow.
But that is the best case scenario, currently we are not growing any grass so we have to feed balayage.
Our feed cost is now $9 but the cows also produce ½ as much as they normally would.
05/03/2025
I talk about:
- Ethical sustainable dairy
- On-farm milk processing
- Mobile milking
And everything relating to cows
04/03/2025
In 2018 Happy Cow Milk went into liquidation.
The three reasons were:
-Inefficient production
-Difficulty matching fluctuating supply with fluctuating demand
-Inefficient distribution
I've used these hard lessons to create our milk factory in a box, and we will enable other farmers to use them soon too.
03/03/2025
Fonterra is selling its branded businesses such as Anchor Milk and Mainland Cheese.
Brands are worth a lot of money, but often don’t make a lot of money.
Fonterra is judged by the payout it pays farmers. The payout is based on profitability.
Fonterra makes good returns from its commodity business.
Farmers own Fonterra and farmers are conservative.
Being conservative is not what builds great brands.
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