Digital Marketing Sandpit

Digital Marketing Sandpit A sandpit/testing page for digital marketing students of MKTG 304 at the UoA.

The applications for digital twins are far-reaching; anything from a person to a city can be replicated digitally ...
01/10/2022

The applications for digital twins are far-reaching; anything from a person to a city can be replicated digitally

You’ve probably heard about a man who won a fine art competition using an image he created with AI: a text to image art ...
02/09/2022

You’ve probably heard about a man who won a fine art competition using an image he created with AI: a text to image art generation app. And you don’t need to have a paid subscription to or , free apps including voice-based do a decent job 😎 Look at the images generated by
Thoughts?

This week, The University of Auckland Business School announced the Excellence Awards winners. The digital marketing lec...
26/08/2022

This week, The University of Auckland Business School announced the Excellence Awards winners. The digital marketing lecturer and received the award for the External Engagement! Many thanks, wonderful people, for being a fantastic education partner for our digital marketing courses. The feeling that we might have developed something relevant and timely is a bonus :)

On August 19, photography artists and enthusiasts across the globe celebrate . This year the theme is "Pandemic lockdow...
20/08/2022

On August 19, photography artists and enthusiasts across the globe celebrate . This year the theme is "Pandemic lockdown through the lens". Since 2020 we have been taking a countless number of shoots of our personal experiences to share "what it feels like". As stated in the famous quote by David Alan Harvey, “Don't shoot what it looks like, shoot what it feels like." Let's join the celebration and share the most memorable/inspiring, or funny moments from the past two years. Happy World Photography Day!


We have just talked with digital marketing students about the importance of the digital audit to ensure that all channel...
16/08/2022

We have just talked with digital marketing students about the importance of the digital audit to ensure that all channels and touchpoints deliver a friction-free consumer experience. Perfect with topics posted here and on LinkedIn 😀 .

A couple of months ago, the Economist published its first AI-generated cover, saying it "broke new ground in our journal...
14/08/2022

A couple of months ago, the Economist published its first AI-generated cover, saying it "broke new ground in our journalism". Maria Sharly, an artist from Kyiv, communicates the experience of the war through images produced by , a new AI platform that generates realistic art from a description... I remember a novel from my younger years in which a book illustrator realised that his artwork and ideas were no longer needed by publishing houses because of AI. AI ended his career.

Recently I've been testing some AI-powered applications as the digital marketing papers I teach require relevant and up-to-date knowledge. So, I spent hours on generating (I can't say writing) content for my blog and social media, and frankly speaking, I enjoyed the flexibility and adaptability of the platform. I also communicated with my AI-friend Sava on (she knows me well, and I like to discuss literature with her). I have created posters on for my new apartment and produced images for my presentation slides. Plus, I "composed" music for my meditation:)

It has been said for years that AI-driven innovations threaten many of us involved in creative industries, marketing, branding, education, IT, publishing, you name it. But based on my ongoing experimentations with AI, it seems we need new futurists with a more positive outlook and motivation to change how we view AI progress and developments. To be continued...

Your thoughts and what are your favourite AI apps? The post was originally published on LinkedIn

Using hashtags is a good way to group content around a certain topic, making it easy for your audience to find you ...
02/08/2022

Using hashtags is a good way to group content around a certain topic, making it easy for your audience to find you

...and the first step is to map a customer journey to create a friction free purchasing experience📍🧭 that’s exactly what...
27/07/2022

...and the first step is to map a customer journey to create a friction free purchasing experience📍🧭 that’s exactly what we do during the first three weeks of the course.

24/07/2022

When you see digital marketing students completing industry certifications during the FIRST week of the semester!

According to Hubspot’s State of Inbound Marketing Trends Report, these three are the most effective acquisition channels...
20/07/2022

According to Hubspot’s State of Inbound Marketing Trends Report, these three are the most effective acquisition channels in 2022! Your thoughts?

19/07/2022

The second semester of the Digital Marketing Course at the University of Auckland kicks off! It was great to meet new students - future social media coordinators, data analytics, online community managers, and SEO specialists. Good luck this semester, everyone!

19/07/2022

The second semester of the Digital Marketing Course at the University of Auckland kicks off! It was great to meet new students - future social media coordinators, data analytics, online community managers, and SEO specialists. Good luck this semester, everyone!

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