Sherco Motorcycles New Zealand

The Sherco 300 SEF Factory delivers race-ready performance with a 303cc DOHC four-stroke engine, lightweight chrome-moly chassis and premium factory components. With KYB suspension, Brembo brakes and a full Akrapovič exhaust system, it’s engineered for precision and control when the track gets serious.

carried the Sherco Racing Factory colours to the finish as the last man standing, fighting through one of the toughest Dakar editions to secure P12 and finish the Dakar Rally when it mattered most. Congrats, Brad! 👊🏼

Wishing a fast recovery to . You will get over this quickly, champ.

dakar

Weekend vibes ✌🏻

Where are you riding this weekend?

🔵 Stage 10 of the Dakar, second part of the marathon with 368 of special and 52km of liaison after a night in the desert. Brad Cox is P27 today and P11 in the standings, at 1h40 from the top 10.
He is till pushing, 3 days left for the entire Sherco Rally Factory Team. 🏁

🚀 Strong results for Brad Cox at the Dakar Rally!

P4 in the 5th special test on Day 2 of the Marathon Stage, moving into P8 overall in the provisional Dakar standings 👏🔵⚔

Massive effort from the entire team — managers, mechanics, and crew — with special thanks to Harith and Santo for the support behind the scenes.

💬 Brad Cox : "Very happy to do a great stage today ! Thank you to the team for the support and giving me a great bike everyday! "

New Year. New rider 🔥

Steve Holcombe joins the Sherco family for 2026 ✊🏻

Throwback to greatness 🏆

Hamish Macdonald locking in the 2025 E3 FIM World Enduro Championship - a season of grit, speed, and pure determination.

So cool to see a Kiwi riding a Sherco at the top of the world stage, where it belongs.