14/05/2026
Dear All,
We are delighted to invite you to an inspiring and interactive session hosted by the Cohort 8, Group 3 Program on the theme:
🌐 “Brand, Bias & Behaviour”
“The Hidden Psychology Behind Modern Consumer Decisions.”
Join us for an engaging discussion exploring how branding, consumer perception, psychological bias, and market behaviour influence modern purchasing decisions. Gain valuable insights into how successful brands connect with audiences, shape perceptions, and build lasting consumer relationships in today’s competitive marketplace.
🎤 Guest Speaker:
• Awashis Pd. Ojha – Freelance Marketing Consultant & Trainer for Corporate Communication
📌 Event Details:
🗓️ 15th May 2026, Friday
🕖 7:00 AM onwards
📍 LT-06, ING Block, Herald College Kathmandu
✨ The session will also include interactive discussions, Q&A, games, lucky draw, and networking opportunities over Hi-Tea.
This is a wonderful opportunity for students and aspiring professionals to understand the hidden psychology behind consumer decision-making and learn practical branding insights from an experienced industry expert.
We look forward to your presence!
Best regards,
IMBA, Cohort 8, L7S1BG3
Herald College Kathmandu