Center for Service Innovation

WHAT DOES YOUR TIME-USE SAY ABOUT YOU? THE SYMBOLIC VALUE OF CONSUMER CHOICES.
Traditionally, consumer research has focused on the symbolic value of products. New research now turns attention to the symbolic value of time. Read more https://bit.ly/2ERz2WH

IS THE EARTH FLAT? WHEN IT COMES TO BRAND EMOTIONS, NOT QUITE YET. Companies should account for the social orientation of brand emotions and advertising context in order to build optimal brand equity in East Asian markets. Read the CSI blog: https://bit.ly/30V0ix0

SERVICE INNOVATION FOR SUSTAINABLE BUSINESS
Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. Service innovation is, however, a multi fragmented concept, which often induces confusion. The main purpose of the book, written by CSI researcher Per Kristensson and his colleagues Peter Magnusson and Lars Witell at CTF at Karlstad University is to discuss and explain what service innovation is, based on contemporary research. https://www.nhh.no/en/research-centres/csi/csi-news-and-blogs/2019/service-innovation-for-sustainable-business/

DIGITAL TRANSFORMATION REQUIRES BUSINESS MODEL INNOVATION. Digitalization and the use of new technologies can be a powerful force of disruption in many (traditional) industries as new companies enter with faster and better business models. The journey to digital transformation requires the comprehensive reimagining and reinvention of incumbents’ business models. https://bit.ly/2Lunf6v

THE NORWEGIAN INNOVATION INDEX WINS THE 2019 ISSIP AWARD
The Distinguished Recognition Award is given to submissions that, in the judgement of the ISSIP Award Committee, represent innovative and impactful service designs and implementations from which service innovators around the world can derive inspiration.
Read more https://bit.ly/2Ds9uyI

INNOVATION 2019 - REFLECTIONS AND VISIONS. 10 April The Research Council of Norway (RCN) hosted the final CSI conference marking the end of an eight year’s research project on service innovation research. https://www.nhh.no/en/research-centres/csi/csi-news-and-blogs/2019/innovation-2019-reflections-and-visions/

WHAT’S WRONG WITH APPLE?
The value of a firm is reflected in anticipated future earnings. Apple’s customers are not as excited as they used to be and the share value is dropping. Read the CSI blog https://bit.ly/2I21U1q

CSI ANNUAL REPORT 2018
2018 has been a productive and rewarding year for CSI and its partners. Read and download CSI Annual Report:https://www.nhh.no/globalassets/centres/csi/pdfs/annual-reports/csi-annual-report-2018.pdf

INNOVATION 2019: REFLECTIONS AND VISIONS
Center for Service Innovation (CSI) are delighted to welcome you to the "Innovation 2019: Reflections and Visions" conference, 10 April in Oslo. This is a conference where we share eight years of service innovation research. More information and registration: https://www.nhh.no/en/calendar/csi/2019/innovation-2019/

CSI with partners’ study tour to Silicon Valley 11th to 16th February

After eight years researching service innovation in Center for Service Innovation (CSI), it was time to benchmark our insights in an international arena. 16 CSI-partners signed up for an amazing study tour which included some of the most stimulating organizations and individuals “in the Valley”. Meetings and lectures reflected CSI’s research agenda: business model innovation, organizational innovation, and service innovation including service design thinking. The topics took us to stimulating meetings, talks, and conversations with faculty members at Stanford d.school and business school, UC Berkeley and Mercer, Nordic Innovation House, Accenture Lab, IBM Research Lab, and Idean/CapGemini. The learning points where numerous and to maximize learning, the participants compared notes every afternoon. As homework assignment, the participants’ were asked to write a 300-words essay reflecting individual learning points to be shared later.

At the CSI seminar "Can customer experiences threathen customer profitability", hosted by Bekk on 17 January, we challenged the myth that improved customer experience always is good for business and explored alternative approaches to develop more profitable customers.
Thanks to all contributors and participants (about 80 persons) for making this a very successful half day seminar. Speakers were Professor and Managing Director CSI Tor W. Andreassen, Professor Tim Keiningham, St. Johns Univeristy, USA, Principal Bekk and CSI Reserarch Director Stian Daazenko, Postdoctor NHH Seidali Kurtmollaiev, Dicipline Lead Intelligent Analysis Bekk Arne Tjora, Dicipline Lead Data Science Intro Bekk Jonas Nouri and Head of product development Vipps Elisabeth Barrie. The event was facilitated by Managing Director Bekk Harald Krogh.

CSI Service Innovation Economics: Round-table discussion with Professor Timothy L. Keiningham, St. John's University, USA, CSI Research Director and Principal Bekk Stian Daazenko and CSI partners, Bekk, Oslo, 16 January.