EMCup

The EMCup is the annual competition in Maastricht between the best European Hotel Management Schools

Vision:

One of the greatest annual competitions for European Hotel Management Schools

The EMCup challenges students to think out of the box on a real life topic, relevant to the hospitality industry

Allowing students to meet and share their vision with professionals, building a relationship with them

Creating a network for the future, not only for students, but also for coaches and hospitality professionals

Perfect starting point for business opportunities

Source talent

The EMCup is a unique opportunity to connect future leaders to hospitality brands and to gain inspiration and ideas
Informal and fun atmosphere

17/09/2026

EMCup Pitch Tip: Don't just explain your idea. Tell a story.

The strongest presentations combine creativity with a clear structure, practical solutions and confidence. Show the Business Jury why your idea matters and how it creates value for the hospitality industry.

Facts convince.
Stories inspire.

What is your number one presentation tip? Share it in the comments.

15/09/2026

Success is never achieved alone.

Every EMCup challenge is built on teamwork. Brainstorming together, making decisions under pressure and trusting each other's strengths are what turn good teams into outstanding ones.

The best solutions come from listening, collaborating and bringing different perspectives together.

Which team value matters most to you: communication, creativity or trust?

10/09/2026

Sometimes, all you need is one encouraging smile before stepping into the room.

Behind every EMCup team stands a coach who motivates, supports and believes in their students from the very first challenge to the final pitch.

That final moment before entering the Jury Room is filled with excitement, nerves and confidence, knowing your coach is cheering you on every step of the way.

Who would be your biggest supporter during EMCup?

08/09/2026

Every great pitch starts long before stepping onto the stage.

At EMCup, preparation is where ideas take shape. Teams collaborate, challenge each other's thinking and refine every detail before presenting their solution to the Business Jury.

The journey is just as valuable as the final presentation. It's where creativity, teamwork and leadership come together.

What role would you take within your team: strategist, presenter or creative thinker?

03/09/2026

Mark your calendars.

EMCup 2027 takes place on Sunday 7 February and Monday 8 February 2027 in Amsterdam.

Two days filled with inspiring challenges, valuable networking opportunities, real business cases and unforgettable experiences alongside Europe's most talented hospitality students and industry professionals.

Don't miss your chance to be part of the 19th edition.

01/09/2026

A new academic year means new opportunities.

As students return to campus, it's the perfect time to start looking ahead. EMCup 2027 is your chance to challenge yourself, represent your Hospitality Management School and connect with students and industry professionals from across Europe.

Whether you're looking to develop your leadership skills, expand your network or gain real world experience, EMCup is where it all comes together.

Will your school be joining us in Amsterdam this February?

27/08/2026

Bold ideas deserve bold feedback.

During the Dragon's Den Final, Angelo Vassallo challenged students to think bigger, defend their vision and transform creative concepts into convincing business ideas.

Presenting in front of experienced hospitality leaders takes courage, but it's also one of the most rewarding moments of EMCup. Every question is an opportunity to grow.

Could you convince the Dragons with your idea?

25/08/2026

Lights. Camera. Hospitality.

From exciting challenges to unforgettable celebrations, every EMCup moment tells a story. Behind every smile is a memory, a new friendship or a milestone achieved during the competition.

Don't be surprised if our camera catches you enjoying every moment. After all, some memories deserve to last forever.

Have you spotted yourself in one of our EMCup photos yet?

20/08/2026

The strongest connections often begin with a simple conversation.

At EMCup, students from across Europe come together with one shared passion: hospitality. Over the course of two days, strangers become teammates, competitors become friends and conversations turn into lasting professional connections.

That's what makes EMCup more than a competition. It's a community that continues to grow long after the final pitch.

Who would you like to reconnect with from EMCup? Tag them below.

18/08/2026

Some moments are simply too good not to capture.

As the opening ceremony began, phones came out and excitement filled the room. The energy, the anticipation and the atmosphere marked the start of another unforgettable EMCup experience.

Those first moments remind us why EMCup is about so much more than competition. It's about creating memories, building connections and celebrating the future of hospitality together.

What moment from EMCup 2026 would you relive?

Adres

Parkweg 28
Maastricht
6212XN

Telefoon

+31433561091

Website

http://www.emcup.eu/

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