BSc Tourism

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BSc Tourism

The BSc Tourism explores the interrelationships between Tourism, Economics, Society & Environment fo

The Bachelor of Science Tourism focusses on sustainable tourism development. The programme adopts an interdisciplinary perspective to the complex tourism phenomenon. Students obtain academic knowledge and learn to perform scientific research on current economic, social and environmental issues linked to tourism and recreation.

04/08/2026

Another research project from last year's International Field Project (IFP) takes us to Boka Bay, one of Montenegro’s most iconic coastal destinations, known for its UNESCO World Heritage sites, crystal-clear waters, luxury marinas and vibrant tourism sector.

Title: "Climate Risks in the Tourism Value Chain of Boka Bay".

Home to destinations such as Kotor, Perast, Tivat and Dobrota, Boka Bay attracts millions of visitors every year. But how prepared is this popular destination for the impacts of climate change?

Through interviews with hotel managers, restaurant owners, tour guides, travel agencies, tourists and local businesses, this study explored how climate risks are affecting different parts of the tourism value chain. By combining stakeholder perspectives with observations and a value chain analysis, the research examined how challenges such as heatwaves, flooding, rising sea levels and changing weather patterns are already influencing tourism in the region.

The findings show that climate change is becoming an increasing concern for tourism businesses and local communities. While smaller businesses often face greater challenges due to limited resources, stronger collaboration between stakeholders, local authorities and policymakers can play an important role in building a more climate-resilient future for Boka Bay.

Interested in reading the full research article? Check it out through the BUas Library!

17/07/2026

This week we're heading to Northern Montenegro, where some of last year's second-year BSc Tourism students carried out their International Field Project.

Title: "Climate risk and value chain development: Case study of Northern Montenegro – Pljevlja and Žabljak ".

Over several weeks, they explored Pljevlja and Žabljak, speaking with local businesses, tourism professionals, NGOs, government representatives, and residents to understand how climate change is influencing tourism in the region. 🌿🇲🇪

Their research showed that while Northern Montenegro is home to incredible natural landscapes, cultural heritage, and outdoor adventures, destinations are also facing challenges such as changing weather patterns, pollution, infrastructure limitations, and youth migration. At the same time, they found plenty of opportunities to build a more resilient and sustainable future through collaboration and local initiatives.

The International Field Project is all about learning beyond the classroom, and this research is a perfect example of how students can work alongside local communities to tackle real-world tourism challenges.

📚 Curious to read the full paper? Check out the link in our bio!

You can also watch a short video about it in the following link:

https://youtu.be/8eMl3n_SuLw?si=ijp6tiR5LcGk4gey

10/07/2026

Do you know what time it is? It's o'clock! This time by !!

Buenos díasssss! Couple weeks ago I visited my old Erasmus city, Alicante! Helena, a friend I met during my Erasmus, invited me to celebrate Les Fogueres de Sant Joan (Hogueras) with her family.

On our first day, Scott (another Erasmus friend) and walked around the city to reminisce about our Erasmus days while admiring the incredible Hogueras; giant sculptures built in every neighbourhood. Later, we headed to the Mercaditos, where everyone gathers to party before and after the Mascletàs, and later celebrated the Dutch football team's win in the Barraca, where people come together for dinner, drinks and dancing.

Every day started with the Mascletà at 14:00, where a different company competes to put on the loudest firecracker show. Between the smoke, traditional clothing, deafening bangs and thousands of people waving white handkerchiefs in appreciation, it was an experience like no other. After that, everyone headed back to the Mercaditos (and watched Spain play), before another evening in the Barraca.

The week ended with the Cremà, when all the Hogueras are set on fire one by one after a spectacular fireworks show from the castle. Then came the Banyà, where firefighters sprayed both the bonfires and the crowd with water! And just when you think it's over... Alicante celebrates with five more nights of fireworks on the beach. 🎆

Celebrating this tradition with a lovely Spanish family made it even more special. This week taught me how important family, friends and celebrating together are in Spanish culture. I also learned that cervezas are basically sacred 🍻 and that sleeping is apparently optional (think Dutch Carnival, but Spanish style 😂).

Although Scott and I were the only foreigners in the Barracas (we got called guiri about a thousand times 🤣), I also reunited with other Erasmus friends and my old roommate. On our last day, we went on a boat trip and snorkelling with Helena's family, which was the perfect ending to an unforgettable week. 🇪🇸

10/07/2026

Another research project from last year's International Field Project (IFP) takes us to Virpazar, a charming village on the shores of Lake Skadar National Park in Montenegro.

Title: "Assessing the Climate Risk Profile of the Tourism Value Chain: A Case Study in Virpazar, Lake Skadar Region".

Known for its boat tours, birdwatching, wineries and breathtaking scenery, Virpazar is becoming an increasingly popular destination for nature-based tourism. But how is climate change affecting the people and businesses that depend on it?

Through interviews with tourism entrepreneurs, National Park representatives, local authorities and other stakeholders, this study explored how climate-related challenges such as rising temperatures, droughts, changing rainfall patterns and invasive species are already influencing tourism in the area. The research also highlights how stronger collaboration, better communication and long-term planning will be essential to help Virpazar adapt to future climate challenges while protecting its unique natural environment.

Interested in reading the full research article? Check it out through the BUas Library!

Prefer watching instead? The link below takes you to the accompanying video on Youtube! 🎥

https://youtu.be/ZQLHSWYY3Hw?si=ogLcrcdSSzKvRm7s

26/06/2026

In the second year, students conduct scientific research in a European destination as part of the International Field Project (IFP). This report is one of the research projects carried out during the 2024/2025 edition of the course, where students travelled to Montenegro by train, bus and ferry to investigate real-world tourism challenges through fieldwork.

Title:"Climate Risk Exposure in Montenegro's Tourism Sector: A Value Chain Analysis and Stakeholder Perspective from Bar and Ulcinj".

This study explores how climate change is affecting the tourism value chain in the coastal destinations of Bar and Ulcinj, Montenegro. Through interviews and (field observations) with tourism businesses, local authorities, NGOs, firefighters and community members, the research examines how climate risks such as heatwaves, flooding, droughts, wildfires and coastal erosion are already influencing tourism development and visitor experiences. Data was collected not only through interviews, but also through immediate field observations. A very interesting experience for this group was joining an Environmental day event with local NGOs and students, in which they listened to lectures, got interactive and informative tours and even got to volunteer by contributing to a collective beach clean-up!

The findings show that while local stakeholders are increasingly aware of climate-related challenges, stronger collaboration, destination management and long-term planning are needed to improve the resilience of the tourism sector. At the same time, the research highlights the important role of local communities, environmental organisations and businesses in working together towards a more sustainable future for tourism.

Are you interested in reading the full research article? Go check out the BUas Library!

Would you rather watch a video instead? The link below leads you to the video available on Youtube!

https://youtu.be/6bjZVpq10YM?si=NWKYDf6y4nGI8Gdz

25/06/2026

takes us behind the scenes of film tourism at two UNESCO World Heritage Sites: Dubrovnik and Giant's Causeway.

This thesis explores how destinations featured in films and television series attract visitors while managing the sustainability challenges that come with increased tourism.

By comparing Dubrovnik, famous as the setting of Game of Thrones, with Giant's Causeway in Northern Ireland, the research found that the two destinations have taken very different approaches. While Dubrovnik largely introduced sustainability measures after tourism pressures had intensified, Giant's Causeway has focused on proactively protecting its heritage while carefully managing visitor growth.

The study highlights that successful film tourism is about more than attracting visitors, it also requires protecting local communities, cultural heritage, and the environment for future generations.

Interested in learning more? Read the full thesis via the link in our bio! 📚✨

20/06/2026

Today we take a look into the soft-landing program; part of the IFP in which the 2nd years are welcomed in Montenegro through new experiences, activities and cultural immersion!

"In the first four days of the International Field Project, we had a soft-lading program with the entire class. Here, we got to explore different parts of Montenegro together! The program was packed with sightseeing, culture, adventurous activities, food tasting, and fun ways of education.

On the first day, we all met up in Herceg Novi, where we explored the town through a sort of treasure hunt, which ended in a fancy seafood restaurant. On the second day, we had lunch at a traditional village in the mountains. Afterwards, we hiked up to a mountain hut in Orjen mountains where we got to stay the night. The third day, we hiked back down and took a boat. We had the best lunch ever with unlimited wine. With very full stomachs, we had to mountain bike to Lustica, where we got an exclusive tour in a 5-star resort. From there, we took the bus to Kotor and spent the night there. On the last day, we got to explore Kotor in the morning and had interesting presentations in the afternoon, which were helpful for our project.

Overall, this was an intense but very fun week!"

19/06/2026

I know you all missed it, so, here is a new post by !

After my exchange semester in Thailand, I had two months of holiday before university started again in the Netherlands. During that time, I travelled through Colombia, Peru and the United States.

In Peru, I started in Lima before heading to Huacachina, a small oasis town surrounded by huge sand dunes. There I tried sandboarding for the first time and explored the desert. After that, I travelled to Arequipa and Cusco. Cusco was one of my favourite places because of its history and atmosphere. The only downside of Cusco is that it is one of the highest altitude cities in the world, and therefore u are constantly short on breath.

Of course, I also visited Machu Picchu, one of the wonders of the world. This was definitely one of the highlights of my entire trip and an experience I will never forget.

Throughout the journey I met many amazing people and created memories that will stay with me for a long time. To finish the trip, I visited a friend in the United States (Chicago) before heading back home.

18/06/2026

takes us to Zaanse Schans, where one of the Netherlands' most iconic heritage sites becomes the setting for exploring how visitors experience cultural heritage.

This thesis compares guided and self-guided tours to see how they influence visitors' emotions and knowledge. Based on data from 186 tourists, the research found that while self-guided visitors reported feeling slightly more joy, guided tours helped visitors learn significantly more about the heritage site.

Interestingly, emotions did not predict how much knowledge visitors gained. Instead, the findings suggest that structured guidance and storytelling play an important role in helping tourists better understand and remember cultural heritage.

Interested in learning more? Read the full thesis via the link in our bio! 📚✨

15/06/2026

On the third day of the NFP the first-years had some nice breakfast and travelled to Maastricht together. The train ride was 2.5 hours, so enough time for them to get to know each other and the Americans that joined them better!

They arrived at the second hostel around 13.00 and started gathering data each at their locations. Some of them went to the Fort Sint Pieter or the park, while others went to the station or the city center. The data collection in Maastricht was quite harder than in Amsterdam and they ended up with less surveys than the day before. Nevertheless, this was a vital part of their learning process as researchers; not every day is going to be the same, and that's okay!

Around 19.00 they went to an Italian restaurant to have some dinner together. It was really nice and they all enjoyed it a lot! Afterwards some of them went to the fair which was super fun and a great end for the day!

Adres

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Website

http://www.wageningenur.nl/en/Education-Programmes/Prospective-Bachelor-Students/BSc-Tourism.htm

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