Sport Studies - track International Sports, Management and Business

Check out Corianne’s fourth year internship at De Kracht van Sport in Indonesia 🇮🇩

🗣️ “Hi, I am Corianne. The past 5 months I have been interning at De Kracht van Sport Indonesia, also known as Daya Krida. During my strategic internship I taught the kids PE lessons at the school and in the afternoon I gave soccer training to the Daya Krida FC team. The soccer team started in September 2025, since it is still upcoming my task was to dive into sponsorship and marketing strategies. With the team we managed to find a sponsor within these 5 months! For more information check out the instagram .fc

📍4th year Internship at Under Armour

Marius shares his expierence as Brand Marketing Intern at Under Armour EMEA HQ 🙌

🗣️“Hi, I’m Marius, completing my strategic internship as a Brand Marketing Intern at Under Armour in Amsterdam! I’m involved in social athlete activations and partnerships and work closely with the social media and sports marketing teams. My task is to work on a way to efficiently get UA’s products on the athlete’s social media pages 📸.

During our all-hands we had Maro Itoje, England and British & Irish Lions rugby captain 🏉, as a guest visit. We got to attend a Q&A between him and our managing director, Kevin Ross. I also had the opportunity to spend some time with him and his team on a boat tour🚤, getting the chance to meet a professional athlete in a more personal setting.”

✨ Graduation | 13 October 2025 🎓

Pictures: .hdt and .sp

Say hello to our new GRADUATES! ✨
We are so proud of you all!

Graduation ISMB | 7 July 2025 ✨

📸 .lin820

‘I didn’t come this far to stay the same.’ 💫

We are super proud of our Most Distinguished Student of 2025: Bea!

In her journey, she struggled but never gave up. Her passion and determination is such an inspiration. ‘I believe in the power of sport to drive change, in the strength of community, and in lifting others up as I rise.’ 🌏

Also a big congrats to our nominees and .riege! 👏

📷 .lin820

Say hello to our Class of 2025! ✨🎓
We our super proud of our GRADUATES!

📷 .lin820

Yesterday and today, we had the pleasure of welcoming students from St. Bonaventure University to ISMB in Amsterdam! 🇺🇸

From sessions on bidding for mega sporting events to an inspiring visit to Brooks EMEA at the iconic Olympisch Stadion Amsterdam 🏟️, the days were filled with knowledge, connection, and cultural exchange. 🌍🇳🇱

Massive thanks to and ISMB alumn for sharing their expertise and stories. And of course, to Peter van Paassen for bringing together two communities that care deeply about global sports business.

Safe travels to the Bona group, and thanks for bringing your energy and curiosity! ✨

Last week the third year students reunited in Texel to kick off their entrepreneurship quarter 🙌

Over the course of two days they started by finding a problem in the sports industry to ultimately creating a product. This product was then pitched to consultants who had to give them a green light ✅

This trip was a great opportunity to talk with people in the field and work under pressure to create the right product for the right target group. 🎯

📸 - .lin820