24/12/2020
Today weβre outlining what makes Spotify unique when it comes to their marketing strategy. πΆ
There are many streaming music services, but what makes Spotify unique is its focus on helping users discover new content. Spotify breaks the mold of typical music streaming platforms and instead offers listeners a totally new user experience.
For example, in addition to the typical filter by genre, Spotify also allows users to choose music based on their moods, whether you want to workout, to sleep, or even need some songs to sing in the shower. This helps users discover songs that would never have occurred to them and in turn, reinforces their relationship with the brand. They are also the leaders in using artificial intelligence to curate playlists specifically based on their usersβ habits, like Release Radar and Discover Weekly.
- Team HIVE π