03/10/2020
I wanted to give you some quick hits about scaling using marketing, today.
#1. Talk to everyone and you'll talk to no one, if you feel scarcity in doing this, you likely have scarcity elsewhere in your business.
#2. The funnel that works the best isn't the one that is the most "well done" or has the best "copy", it's the one that allows someone to feel seen and heard.
#3. Organic, Paid and Partner traffic sources all work together to create the "machine" that is needed to scale.
If you can make 1 of the 3 work, you'll make all 3 work, however, most people don't take the time.
#4. Don't scale with just 1 source of traffic, 3 is the minimum. If 50%+ of your revenue comes from one source (of anything), it's the largest risk you have.
#5. Don't under-estimate the power of intimacy and connection and don't let your ego stop you from connecting and just having conversations inside of your marketing.
#6. It's never "done". The funnel will always break, you will always have to evolve. The Third Law of Thermodynamics is real.
#7. If you are highly relevant and implement the 8 parts of what I talk about (method, avatar, positioning, brand story, etc.) the ability for someone to say YES to you is extremely easy.
#8. Paid Marketing is an amplifier -- if your stuff works organically, it'll work on Paid. If it doesn't work on Organic, it won't work on Paid.
#9. Omnipresence (the ability to be everywhere) will change the way your audience will look at you. It's the easiest way to create "celebrity appeal". Most of the time, it is also what creates the ability to get paid what your worth, not the industry average.
#10. Not all your problems on scaling are lead generation or marketing.
Most of the time, your marketing problems aren't just strategy or tactic related.
They are mindset related.
Can't get a marketing funnel published?
Can't close someone on the phone?
Can't write emails daily?
Is it the strategy?
Or is it alignment?
Or is it that your fearful of being seen?
Or... a thousand or mindset blocks.
#11. Marketing is about failing forward. The only reason I'm good at what I do is because I've spent a lot of time and money being able to figure out what doesn't work.
Now, I know what does.
Yet, that changes every day.
Fail forward and remember, the learning of a campaign or what you do is so valuable.
Speaking of which...
If you want to skip a lot of #11...
along with #10...
And have help from #1- #11
Make sure you grab your private [1:1] session,
Today.