15/08/2023
WHY PUBLIC DIPLOMACY AND MANAGEMENT?
Public diplomacy and management (PDM) . . . is a field of management that deals with the cultivation of multi faceted leaders and managers with well developed diplomatic global business skill, and the influence of public attitudes on the formation and ex*****on of foreign and corporate management policies.
It encompasses dimensions of international relations beyond traditional diplomacy; the interaction of private and public organizations, groups and interests in one country with those of another; the reporting of foreign affairs and its impact on policy; communication between those whose job is communication, as between diplomats, foreign corporate executives and foreign correspondents
It is a Management science that focuses on the entire organization process of forming a strategic vision, setting objectives, crafting strategies, implementing, executing and the arrangements by which public services are delivered from both a short and a long-term perspective.
In other words, PDM is about the set of requisite skills required in wise ingenious steering of public affairs, negotiations and adept managing of situations. It encompasses dimensions of administration, policy, traditional diplomacy, relationship management and public opinion.
Increasingly, employers in the organized private sector, governments, international organizations and non-profit organizations/NGOs are looking for people who understand and can positively affect diverse audiences -internal and external, and are skillful at engaging or interfacing with varying public, people who understand skills of communication, customer relations, customer/client retention, economics, cultural diversity, international relations, and political science, crafting and deploying appropriate and prompt messages in apt media to describe the organization, convey its vision, and help it communicate its message in times of change or crisis, mediation, critical thinking, conflict-resolution, negotiation, management and good leadership