27/03/2025
STOP SAYING "I THINK"
“I think” is an example of minimizing language: words and phrases that soften your statements and make you seem less sure of yourself. Other common minimizing language includes “just,” “sorry” and “maybe.”
While these words may seem polite, they can dilute your credibility and make your ideas easier to dismiss, especially in a professional context.
Use this ‘subtle but powerful’ swap
Instead of “I think,” swap in “I recommend.” Compare these two statements:
“I think we should move the deadline.”
“I recommend moving the deadline.”
The first feels hesitant, while the second feels authoritative and action-oriented. Even if the message you want to convey is exactly the same, your words carry more weight when framed as a recommendation rather than what can be interpreted as a passing thought.
Here are a few examples of this swap in action at work and in life:
Instead of: “I think we should go with the second proposal.“
Try: “I recommend we go with the second proposal.”
Instead of: “I think we should prioritize this project.“
Try: “I recommend prioritizing this project.”
Instead of: “I think you should try this restaurant.“
Try: “I recommend trying this restaurant.”
Instead of: “I think you should change your reservation.“
Try: “I recommend changing your reservation.”
The shift is subtle but powerful. Saying “I recommend” instead of “I think” makes you sound more confident and decisive, gives you more influence, and ensures you’re seen as someone whose opinion matters.
What if you’re not sure?
There are times when it feels like you really should use “I think.” Perhaps you’re not confident in your recommendation, or you purposefully want to soften your message.
While it’s certainly a path you can take, you can still use “I recommend” in these situations — with a twist.
Preface your recommendation with an indication of what you’re drawing on to give it. For example:
“Based on what I’ve seen, I recommend…”
“Looking at the data, I’d recomm