05/07/2012
Product Knowledge E-Learning
Companies face a major challenge in developing and delivering product knowledge training. The challenges include:
♦ Keeping up to date: Products change rapidly.
♦ Keeping it short and focused: Sales people who need product knowledge information work in challenging, fast-paced and often noisy retail environments. The learning has got to get to the point, quickly.
♦ Making it engaging: Delivering ‘just the facts’ about the product isn’t enough to increase sales. Learners need to know the benefits, how to recognise customer needs for a product, and how to close the sale.
♦ Keeping costs down: Given the pace of change, product knowledge e-learning has got to be cost effective; otherwise the maintenance costs will be prohibitive.
The benefits
Deescova’s rapid approach to product knowledge e-learning enables:
♦ rapid response in a matter of weeks, with prototypes developed in days
♦ short, focused modules: 20 minutes or less to ensure it fits with the job pressures
♦ engaging e-learning: using customer challenges, stories and a range of interactions to ensure variety, pace and learner engagement
♦ easy updates.
