24/02/2026
Meet our OAIS scholar
Abigail Ayanfejesu
Abigail is a brand strategist and creative professional currently working within the technology solutions space.
Her background spans brand strategy, content development, and audiovisual production, with experience across campaigns, digital platforms, and live experiences. She is particularly interested in the intersection of story, design, and human behaviour and how intentional brand thinking can shape perception, connection, and long-term value.
Through the IBX program, she hopes to deepen her understanding of integrated brand experience and develop a more structured approach to building brands holistically across product, digital, and cultural touchpoints. Ultimately, she aspires to contribute to building brands that are intentional, emotionally resonant, and culturally relevant.
Welcome in board, Abigail!