16/06/2026
As someone who lost four pages in one day and was locked out of my business page and this page for two whole weeks, I want to say this to business owners.
Please build outside this platform.
Before I lost our pages, we had so many things to roll out.
It was 1st of December, 2025 and the momentum was high.
Imagine being 6 months pregnant and waking up to not being able to access any of your pages as well as having at least 200 staff to pay salaries!
It was a harrowing season and I simply had to muster courage to keep pushing everyday that I did.
After one week, I opened a back up page and it was taken down in two days, that was the day I finally let the tears drop.
It was not funny that period at all.
I many people offered counsel that wasn’t useful.
Some things they asked us to do, we had done and they still took down our pages.
I was frustrated ooo.
But a few things kept us going and one is that we had already started building outside Instagram.
We already were not taking orders on WhatsApp so it was just our website and our customer assets.
I don’t even advice WhatsApp totally because we have been banned several times on WhatsApp and we finally lost access to the account we’ve been using since I relocated from Calabar to Lagos in 2021.
Imagine we had depended on WhatsApp…
Now is the time to become serious about taking your community elsewhere especially to where you can control.
Build lists, gather data, keep them where you can easily reach them if you lose your page or something.
And if you can, build offline as well.
Business is already a tough journey, it’s even worse when you have to deal with terrible humans, cr*azy policies and wickedness.
May God come through for us and make it easy in our journey as we give our businesses our all.
I love you and I’m rooting for you to win.
❤️