I will continue with the series tomorrow. I have been busy with a meeting. Meanwhile, let me drop this one here.
Who English Help?
Earlir today, Dr. Terzungwe Kwagh-Aondo wrote on one of the most foolish questions in our generation: Who English help? In response he declared that English has helped him. In the same spirit, permit me to say he is not alone. English has helped me, too.
My elementary schooling took place under makeshift sheds and in dusty, bare classrooms in Auke-Igeri. Instruction was delivered in Idoma, for in my community, English was the preserve of those who had either grown up in the city or advanced to higher education.
In Primary Five, I once pronounced burial as “booriya” when my father gave me a card inviting him to the burial ceremony of someone, I think, in Adoka. My father, who himself had stopped schooling after Primary Six, laughed heartily. At that time, malapropism and I were inseparable companions.
I remember once telling my father to deposit allowance for something, when what I meant was advance payment. Again, he laughed, and corrected me.
On another occasion, he sent me to my uncle, Peter Audu JP, to fetch an electrician to examine the wires in our house. Although we did - we did not - we still do not - have electricity in my village, my father had a generator that he used about three times a year (Christmas, New Year and Easter). My uncle was regarded as one of the most intelligent men in our village. My father, who held him in the highest esteem, often said that I had taken after his brain.
When I arrived at his house, the only word left in my mind was “elecian.” My uncle, bemused, asked whether “elecian” was a person’s name. Such humiliations were not rare. They are so numerous that perhaps only a memoir could do them justice.
In short, I had every reason, I mean every legitimate excuse, to have remained deficient in English.
But today, by the grace of God, I hold three degrees in English. English has become the instrument through which God has lifted me. Everything I do to earn a living and pay my bills is conducted in good English, the type Dr. Terzungwe Kwagh-Aondo calls “Cut-Glass English.” As of today, countless people directly eke a living by speaking, teaching and writing English, while every other person in countries where English is the Lingua Franca indirectly benefit from the language.
This is why it is both arbitrary and dishonest for those who transact their daily social, entrepreneurial, and political dealings in English to dismiss it with the tired refrain, “Who English help?” just because they're unable discipline themselves to learn the language properly.
Even more ironic is the fact that many who excuse their poor command of English by appealing to the primacy of their mother tongue often do not even possess mastery of that mother tongue. Many who say, English is not our mother tongue," can neither read nor write in their own mother tongue. English, you don't know well. Mother tongue, you don't know well. Yet, you are still decieving yourself with "Who English help?"
Since leaving secondary school in 2006, I have not directly applied integers, the Four-Figure Table, the Almighty Formula, or SOH-CAH-TOA. Perhaps I have used them indirectly without being conscious of it. Still, it would be foolish of me to trivialize mathematics by asking, “Who Mathematics help?” When Governor Monday Opebolo of Edo State. When he fumbled over the pronunciation of the State budget figures before the House of Assembly and embarrassed the good people of with that numerical faux pas, no one excused it with the glib defence, “Who Mathematics help?” That he didn't know figues in billions doesn't mean know the figures isn't helping someone somewhere.
It's this mentality of who English Help that mad that ALGON chairman to refer to his colleagues as KOLIGWES. I mean, this is 2025, and it is nothing short of anathema to pronounce “colleagues” as “Koligwes.” It is sacrilegious to defend such a linguistic blunder with the hackneyed excuse, “Who English help?”
As an addendum, if you know within yourself that your writing and speech betray your deficiencies, come out now. Pay me well, and I shall train you for three months before you disgrace yourself by calling “opaque” “opakwe" and then pay people to defend you with "Who English help?'
© Ajama John Audu
Watch Opebolo Budget video here for free:
https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.facebook.com/Enyimba943fm/videos/video-drama-as-edo-governor-struggles-to-pronounce-2025-budget-figure-a-video-of/1593023171600865/&ved=2ahUKEwjE0-Kj86qPAxVrWEEAHc1BD2IQwqsBegQIEBAF&sqi=2&usg=AOvVaw2_T7sl4GDPNtON0zL-i_aV
Dr. Ajama John Audu
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25/08/2025
Web and App Development: The Architecture of a Digital Civilization
In every epoch of human civilization, there emerges a craft that defines the spirit of the age: stone once fashioned the pyramids, steel raised the skyscrapers, and print gave permanence to thought. Today, it is code (lines of logic spun into existence) that shapes the architecture of our world. Nowhere is this more apparent than in web and app development, a field that transcends the status of mere technical skill to become the very grammar of the digital age. It is not simply about building websites or mobile platforms; it is about constructing the invisible highways of commerce, the silent engines of governance, and the shared arenas of human interaction. To understand web and app development, then, is to grasp the power to mold reality itself in its twenty-first century form.
For young Nigerians, the mastery of this discipline is both an opportunity and a necessity. Here is why. The proliferation of smartphones and the swift expansion of internet pe*******on have transformed the nation into a vast digital marketplace. Within this marketplace, web platforms determine how goods are traded, applications govern how knowledge is accessed, and digital infrastructures mediate the trust citizens place in governance. To neglect this craft is to be consigned to the periphery of relevance; to embrace it is to position oneself at the very heart of transformation.
The economic promise of web and app development is staggering. E-commerce platforms built by local developers can breathe life into small-scale businesses, allowing traders in remote communities to reach customers across the globe. Educational applications can dissolve the walls of geography by offering equal access to knowledge for a child in Lagos and another in Maiduguri. Health apps can place diagnostic tools into the hands of rural dwellers, while governance platforms can inject transparency into political systems long plagued by opacity. Nigerian developers are therefore uniquely positioned to leapfrog infrastructural deficits and craft solutions that neither foreign aid nor imported technologies can fully address.
To be clear, to reduce web and app development to the mastery of programming languages, be it Python, JavaScript, Flutter, or any other, is to misunderstand its essence. At its core, it is a discipline of systems thinking: the anticipation of human behavior, the crafting of experiences so seamless that technology itself disappears into intuition. It is about embedding resilience against cyber vulnerabilities, ensuring that platforms not only function but endure. More profoundly, it demands patience, imaginative problem-solving, and the audacity to iterate endlessly until vision becomes reality. To code, in this sense, is to participate in creation itself.
As 2025 unfolds and the digital horizon widens, Nigerians who cultivate this craft will not merely secure employment; they will emerge as architects of a new society. They will design the virtual infrastructures upon which commerce thrives, classrooms expand, hospitals connect, and governance regains credibility. The question is not whether web and app development will shape the future, for it already does. The question is who among us will summon the courage to master it and, by so doing, script the blueprint of tomorrow.
Pick up the challenge to learn Web and App development today!
©Ajama John Audu, PhD.
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24/08/2025
Graphic Design & Branding: Sculpting Identity in a Visual Era
First, allow me to begin by extending my heartfelt gratitude to everyone who wished me well on my birthday. Your kind words and thoughtful messages truly brightened my day, and I deeply appreciate the warmth of your support.
With renewed energy, I continue our ongoing series on Skills You Can Learn to Make Money in this era. Having already explored Digital Marketing and Copywriting, we now advance to the third skill: Graphic Design and Branding.
In an era that's increasingly dominated by visual culture, graphic design and branding have transcended the status of mere aesthetics; they now stand as essential instruments of identity, communication, and persuasion.
The modern consumer is inundated with an endless stream of images, videos, and symbols as they surf various social media platforms. Therefore, there is no equivocation in the assertion that the modern consumer responds most strongly to visuals that are not only sharp but also memorable, emotionally resonant, and symbolically rich. Thus, while graphic design serves as the architecture of perception, branding becomes the philosophical scaffolding that sustains and amplifies it.
For young Nigerians, the significance of mastering this skill is profound. From the smallest roadside venture to the most ambitious multinational enterprise, every business requires an identity that distinguishes it amidst the clamorous competition. This is because logos, color palettes, typography, and visual consistency together tell the story of a brand, and stamp it into public consciousness. In a society as Nigeria where trust can be fragile, coherent and professional branding becomes a silent guarantor of credibility.
One good thing about this is the fact that the reach of this discipline is not confined by geography. For example, a Nigerian who is adept with tools such as Adobe Creative Suite, Figma, or Canva can seamlessly serve clients in Europe, North America, or Asia, and earn foreign exchange while working remotely. This is why it is plausible to say branding has become a global language, a crossroads where semiotics, psychology, and commerce converge.
Yet, technical proficiency alone is not sufficient. The most effective designs are anchored in cultural literacy and psychological sensitivity. They resonate not only with the eye but also with the collective memory and aspirations of a people. This is why a hastily produced flyer may vanish from memory as quickly as it appears, but a thoughtfully crafted brand identity has the power to inspire loyalty that endures across generations. In this sense, graphic designers are not merely artisans of the image; they are sculptors of identity and custodians of meaning.
For young Nigerians, the urgency could not be clearer. As businesses migrate online and the battle for attention intensifies, those who master graphic design and branding will not simply create images; they will sculpt identities, orchestrate trust, and immortalize ideas in forms that transcend time.
Learn graphic design and branding today.
© Ajama John Audu, Ph.D
P.S
1. Check the comment section for sites where you can learn graphic design and branding.
2. Share this post and follow my page for more. Design & Branding: Sculpting
21/08/2025
God, in His providence, has been faithful to me, and with every year I add, I do not merely increase by age; I increase in grace, wisdom, and strength.
I am grateful, Lord.
Happy Birthday to Me.
PS: Kindly celebrate the grace of God in my life and family by sharing this post and following my page.
!
21/08/2025
Copywriting: The Linguistic Currency of the 21st Century
Among the constellation of high-income skills in the twenty-first century, copywriting radiates with a peculiar brilliance. At its core, it is not mere wordplay but the strategic fusion of psychology, rhetoric, and marketing—a science of persuasion clothed in the elegance of language. Copywriting transforms words into levers that move human desire, incite action, and ultimately convert attention into revenue.
In Nigeria’s entrepreneurial market, teeming with ingenuity yet marked by fierce competition, copywriting is no longer ornamental; it is existential. The proliferation of small businesses on social media proves the point: success often rests less on the inherent quality of a product and more on the linguistic artistry with which it is unveiled. A single headline can catapult a venture from obscurity to virality; a finely structured sales page can convert idle scrollers into fervent customers.
The genius of copywriting lies in its subtlety. Unlike gaudy advertising that clamors for notice, powerful copy whispers into the subconscious, awakening dormant desires and bypassing resistance. It evokes trust, urgency, curiosity, or aspiration, not through coercion, but through the alchemy of language. For Nigerians who master this craft, the possibilities are boundless, spanning local entrepreneurship and global freelance markets where persuasive prose is handsomely rewarded.
What amplifies the significance of copywriting is its boundless adaptability. It thrives across contexts: from social media captions and brand storytelling to email campaigns, landing pages, and even political rhetoric. In today’s knowledge economy, where information saturates every space, attention has become the rarest commodity. Copywriters, therefore, are its guardians—those capable of halting wandering eyes and channeling them toward meaningful engagement.
To learn copywriting is to wield influence. To master it is to shape commerce itself. In 2025 and beyond, the finest copywriters will not simply write; they will engineer desire, choreograph perception, and construct the narratives upon which fortunes and futures are built.
Learn copywriting today!
© Ajama John Audu, Ph.D
20/08/2025
Digital Marketing as a High-Income Skill in Modern World
In today’s global economy where commerce has irreversibly migrated from physical marketplaces to digital ecosystems, digital marketing has crystallized into one of the most indispensable high-income skills of the twenty-first century. Far beyond the rudimentary idea of advertising, it is an intricate discipline encompassing search engine optimization (SEO), content marketing, social media strategy, pay-per-click (PPC) campaigns, affiliate marketing, email automation, and advanced analytics. Mastery of these elements equips individuals not merely to sell products, but to architect entire digital economies.
For young people, the urgency of acquiring digital marketing is self-evident. Unlike traditional businesses that demand heavy capital investments, digital marketing thrives on intellectual capital: the ability to decode consumer psychology, manipulate algorithms for visibility, and convert digital impressions into measurable revenue.
In a country like Nigeria where unemployment rates continue to escalate and conventional career paths narrow, digital marketing stands as a portable, borderless skill that allows individuals to operate seamlessly across continents. This makes it easier to serve global clients from the comfort of their homes.
What makes digital marketing particularly lucrative is its capacity for constant reinvention. The algorithms of platforms such as Google, Facebook, TikTok, Instagram, and LinkedIn evolve incessantly. This compels practitioners to adopt a posture of perpetual learning.
Success in this field is not anchored merely in technical proficiency, but also in intellectual agility and the capacity to anticipate change before it becomes mainstream. Thus, to thrive, one must combine technical skills with curiosity, creativity, and the discipline of continuous adaptation.
Fortunately, access to world-class knowledge in digital marketing no longer requires expensive tuition. Aspiring digital marketers can build strong foundations from free and reputable platforms such as:
a. Google Digital Garage (Fundamentals of Digital Marketing certification)
b. HubSpot Academy (Inbound marketing, content strategy, SEO, and more)
c. Coursera & edX free courses (with optional paid certificates)
d. YouTube (tutorials from globally recognized digital marketing experts)
Once equipped with these skills, monetization opportunities are abundant. Nigerians can leverage existing platforms such as Upwork, Fiverr, and Freelancer for freelance gigs in SEO, social media management, and paid ads.
You can also build a professional presence on LinkedIn & Twitter (X) to attract international clients. What's more? Affiliate networks such as ClickBank, CJ Affiliate, and Jumia/Konga affiliate programs where you can earn passive income by promoting products are also available.
Finally, you can take advantage of E-commerce platforms like Shopify and Etsy where digital marketing directly fuels personal online businesses.
It is not an exaggeration to state that digital marketing is the lingua franca of twenty-first-century commerce. Businesses that neglect it risk descent into irrelevance, while individuals who master it become indispensable bridges between producers and an increasingly digitalized consumer base.
As of today, I can categorically tell you that Nigerians who seize the opportunity to master digital marketing will not merely insulate themselves against economic turbulence; they will establish themselves as architects of visibility, curators of consumer trust, and custodians of global relevance.
The time to act is now! Stop complaining about lack of jobs. Get a training. Only those who learn, adapt, and execute will command the wealth of tomorrow!
© Ajama John Audu, Ph.D
"I have a heavy issue with my stepson. I got married to his father after his mother passed away; he was only 12 years old at the time.
His father married me, a single mom, and luckily, he accepted & loved my two sons very much, just like his own. However, I regretfully failed to treat his child right. The jealousy in me was too strong – something I sincerely regret. I never allowed the little boy to attend school. Like every protective stepmom who loves her kids, I wanted my sons to be ahead of him. I was trying to protect my kids because I knew he was intelligent.
I did many terrible things that I'm even ashamed to include in this writing. It got to a point where his maternal aunt, who had just gotten married to a man abroad, took him away. This was after I created false stories about him to his father, so he would hate him too – and he did, because he listened to everything I told him to do. I controlled him since I discovered he loved me very much.
After that, we didn't hear about the boy again. I wasn't bothered because I didn't care if he was still alive, as long as my security and peace of mind were intact, knowing my kids were protected and not in competition with him. For close to 14 years, I thought his father didn’t care either because we never discussed his son or aunt since they left.
Only recently did I shockingly discover that my husband had been secretly communicating with his son without my knowledge or leaving me any clue. All these years, they were keeping in touch. Now, the boy has grown into a handsome, successful young man working as a medical doctor abroad. Sadly, none of my children managed to finish high school despite all I did to make them pursue their studies. Instead, they all dropped out. Even the businesses they're into barely work out for them, and they constantly bother my husband & me for more money.
Whenever my stepson returns to the country, he visits us & brings many nice things. Recently, he bought me an expensive phone & cloths. This isn't the problem. My problem is that I feel guilty whenever he comes.
I sometimes hide, not cuz I still hate him, but bcuz I feel guilty & ashamed. This has been troubling me so much that I feel like I should apologize to him and tell him not to buy me things because I couldn’t handle the shame. My behavior was too cruel.
And i wish to also discuss with him to help my children but i just don't know how, since i brk the bond between them & taught my kids to hate him. We're all guilty but I'm guilty the most & i can't handle the shame
People, please don’t judge me. Rather, advise me on how to handle this situation."
(Pic unrelated)
(Copied from Jeam )
24/07/2025
Obafemi Awolowo University has brought sanity to her university environment by this singular act.
All the madness in the name of dressing will stop.
Dress anyhow, get suspended.
Kudos to OAU.
If ADC wants to win the 2027 election, it is easy.
Convince Atiku to work for Peter Obi.
Atiku's supporters+ Obedient= Massive Decimation of APC.
If, however, Atiku insists on contesting, ADC will lose, because most southerners would want power to remain in the south.
I will not support Atiku against Tinubu. Many people won't as well. Better Tinubu than Atiku. Better Obi than Tinubu.
ADC should do the "right thing."
Just like a joke, ADC has potentially replaced PDP as the most potent opposition party.
No wonder, APC is jittery about anything Adc-related.
23/07/2025
Rashidat Ajibade has been outstanding throughout the ongoing WAFCON 2025.
She is:
Man of the Match Vs Botswana
Man of the Match Vs Zambia
Man of the Match Vs South Africa
And she is proud of her JESUS.
Jesus is the King!
20/09/2024
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